how to approach transmedia narratives

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How to Approach Transmedia Narratives BAVC, San Francisco Oct 2012 Robert Pratten CEO & Founder, Transmedia Storyteller Ltd @robpratten

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Presentation given to the Bay Area Video Coalition (BAVC) Producer's Institute, San Francisco http://bavc.org/ A recording of the presentation is available here: http://transmedia.podomatic.com/ The title of presentation was "How to Approach Transmedia Narratives" so it's generally applicable to fiction entertainment too but has a specific slant towards social cause because of people attending the Producer's Institute

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Page 1: How to approach transmedia narratives

How to Approach Transmedia Narratives

BAVC, San Francisco Oct 2012

Robert Pratten CEO & Founder, Transmedia Storyteller Ltd

@robpratten

Page 2: How to approach transmedia narratives

Conducttr brings your story to life

Page 3: How to approach transmedia narratives

What is Transmedia Storytelling?

Page 4: How to approach transmedia narratives

Storyworld

4

Page 5: How to approach transmedia narratives

Storyworld

5

Your cause

Your cause

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Audience at the heart

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Transmedia’s Top 5 Best Practice

Discoverability

Retention Participation

ignite the Core all Appetites

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How do you express your premise?

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Audience participation opportunities

What will the audience do? How will they be engaged?

Companion Actor

Outsider Observer

THINK

FEEL

DO

Moral dilemmas, meaningful choices

Role-play, provide building blocks

Reflection, consideration Exploring, discovering

Page 10: How to approach transmedia narratives

Incit

Incitement Bristol,UK 2012; by splash & ripple

Be surprising, playful and live?

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Participatory Learning

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Client’s objectives:

• Teach ethics and financial responsibility

• Self-guided problem solving

• Collaborative working

• New media comprehension

Solution:

• Simulation of real-life scenario

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Page 14: How to approach transmedia narratives

Students love to role-play

Fictional environmental activist

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Traces of hope

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Starting to Write

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Scoping the project

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Story development

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Example

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Appi Citi for TransbayFest

• Background – Something fun & “transmedia” for Transbay Fest – Theme of “Connectedness” and “Resilient Cities”

• Premise – connectedness = happiness

• Goal – Everyone to have a fun time (by connecting) – Connect people to theme of connectedness

• Participation – Casual: tweet your mood - “@MCU02 #happy4” – Deeper: find node pieces – head, heart, soul and ego

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Story & Characters

• HarryHackster – protagonist

• MCU02 – Harry’s computer

• WingmanSF – Harry’s (comic) friend

• GhostSh3ll – Hackbot (villian)

Story Harry is local hipster/coder working on a tech start-up called Appi Citi Appi Citi measures the mood of the city and responds to increase the connectedness The heart of Appi Citi is a computer called @MCU02

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Appi Citi

Closing night party

Opening night party

Social media participation

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Characters and Platforms

• Tumblr – long form content (Story), discovery

• Twitter - discovery #transbayfest, ease-of-use

• SMS – immediacy

• Flyers - discovery

• Optional: Mobile app – discovery + stickiness

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Appi Citi – initial sketch

Tweet me your mood! #happy1 thru #happy5 or if you're sad #sad1 thru #sad5 where 5 is the strongest feeling. #TransBayFest #AppiCiti

Collect 4 node pieces from around SF to become a node: Heart, Head, Soul, Ego. Tweet the codeword you find on flyers at #TransBayFest

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Appi Citi - overview

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Appi Citi on Mobile app

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Key points

• Know your premise

• Know your audience

• Write for participation

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The End

Robert Pratten [email protected]

@robpratten USA: +1 415 287 4150

Europe: +44 207 193 4567