Imagine Earning A Six Figure Income As A

Personal Trainer,While Working Less Than

20 Hours Per Week!

What Can I Give You Today?

16 Years building a Personal Training business called Peak Physique with 13 PT’s & up to 200 (1hr) Personal Training sessions every week.

In 2002, I met Adrienne (HP) - we married in July 2007. Sofia arrived October 2008 and

Dexter Arrived January 2010

Building a team of positive, motivated people that want to be

the best in the business!

Hours Worked V’s Income

1995 1998 2001 2003 2006

Number of

Hours

Worked0

50

100

150

200

250

300

350

400

450

1995 1998 2001 2003 2006

Our Model at Create PT WealthCreate PT Wealth combines the best in Personal Development

with the best in Business Systems and hold you Accountable to make it all happen.

Business Systems – How

To Earn The Income You

Desire

Accountability – Having Your Own Personal Coach Every Step Of The

Way

Personal Development

– How To Create Never-

Ending Success

What Makes Us The Authority?

Jason Urbanowicz

“From driving forklifts

and earning $17K p.a. to earning over $250K and building a team of 36 Life Coaches and being able to work where I want, when I want. I am en expert in the area of helping people smash through self sabotaging beliefs that can roadblock their success”

Brad Sheppard

“Australia's highest

paid PT at $440 / hr, having built a team of 13 Personal trainers at 200 sessions / week, and run a successful PT business for 15 years. I have mastered the systems that can enable you to have a business to give you the lifestyle of your dreams”

Plus We Are Backed By A Team Of Experts

Happy Clients

Money Making Funnel

Outcomes For This Session

• Introduce you to the power of effective marketing.

• Give you a three step process for successfully building your data base.

• Present an opportunity for you to leave your competition for dead and skyrocket your business.

It’s All About The Quality Of The Question!

• How do I get leads? Million dollar question.

• What is the best way to get leads?

• I’ve tried this and it didn’t work.

• I don’t have a lot of money to market myself.

• The real question to ask yourself is, how well have I educated myself in understanding marketing?

Marketing In PT Terms

• How do I lose weight quickly & get fit tomorrow?

• What is the best & easiest diet to lose weight?

• I’ve tried dieting and exercise before, but it didn’t work!

• I don’t know what foods to be eating (that’s code for, I can’t be bothered learning because then I might actually have to get off my ass & do something!)

• I don’t have time or can’t afford to train!

• How would you help this person or respond?

The Solution!

• Become a student of Marketing.

• Research and Study this art and science.

9 Big Tips For Outrageous Marketing in Any Economic Climate

• “Chunder”1. Force people to pay attention!- We are all competing for our

client’s attention – Bold headlines, guarantees, and testimonials, use attention grabbers on your sales material.

2. Create Irresistible Offers – Make your bonus your product” The greater bank of New Castle that says ‘Swap your loan to us. There will be no fees to pay, no arduous paperwork to fill out, a competitive rate of interest plus we’ll give you a trip for two to Thailand just for swapping your mortgage to us”.

9 Big Tips For Outrageous Marketing in Any Economic Climate

3. Spend more on Selected Prospects: Select prospects more skillfully, target more effectively, so that you can invest more per prospect.

4. Be Creative & Original: Podcasts, videos, free reports, audios.

5. Offend Somebody: Consider capitalizing on current events at risk of offending. September 11th vehicle sales slowed. Marketing ploy, interest free loans, even though it may upset a few people due to the event of Sep 11th.

6. Make Outrageous Claim (back it up): A financial advisor gets his appointments by promising to “uncover at least five dangerous holes in the prospective clients financial fortress that his other advisors have not alerted him to and/or five good opportunities for safely increasing yield, or he pays the prospective client $500. (it’s all math's) (Direct response marketing at it’s best)

9 Big Tips For Outrageous Marketing in Any Economic Climate

7. Give it Away for Free: Results first, payment second. Try before you buy or free purchase or no purchase just for getting the name and address of suspect or prospect.

8. Dare Any Competitor to Match Your Incredible Guarantee and offer to make a fat donation to a charity if they do. Make this a prominent part of your advertising, to call attention to your guarantee.

9. Stretch Your Imagination: I could keep going, but that’s not the main point. You need to work on this yourself, for your business and find ways you can “up the ante” in every marketing activity and effort to stand out more, to command attention more dynamically.

Let’s TEST Your Marketing SkillsPick which one out-pulled the other by over 500% - Write it down!

Version A: “I’ve Never Been Able to Get a Decent Portrait of My Child Until Now.”

Version B: “Finally a Children’s Portrait that’s Worth More than the Paper it’s Printed On.”

• Do you think you picked the winner?

• Wouldn’t it be nice to know before sending it?

• B out pulled A by such a huge margin it wasn’t funny.

• Why?

• Who Gives A SH#T!

Let’s TEST Your Marketing Skills

• It’s very useful to know what works!

• It’s not all that useful to sit around and try and figure out why the hell it works!

• By testing and measuring, you learn what works and what doesn’t work. Therefore the pain of trying to figure out what works will ensure you achieve success faster.

Test & Measure

Step 1: It Starts With Putting Your Sign Up!

BIG MISTAKE: Trying to achieve too much in your advertising. Your

only objective is to sell the freebie or get people to take contact you.

In this example, we are using a free report.

So in step one, your aim is to;

1) Sell your freebie (Free Report, CD, DVD, Book) Give First – To

Receive.

2) Qualify your prospects.

3) Make an Offer or Call To Action (take the next step)

Your Marketing Ads Need To Contain The

Following Ingredients

1. A Headline that targets the right audience.

2. Information describing the benefits.

3. A offer or call to action.

It All Starts With Your Head LineTom’s Personal Trainers

• We do strength training

• We do cardio training

• We do bodyshaping training

• We do outdoor training

• We have new equipment

• We are qualified

$50.00 per session.

Call 3254 7890

Hiring the wrong trainer can waste

huge amounts of time and money. All

Personal Trainers are not the same –

when it comes to your body – you should

know what questions to ask. Call toll free

1300 XXX XXX 24hrs (recorded message)

and get your FREE report “Insider

Secrets on The Fitness Industry” or

just go to…

WWW.RightTrainerForYou.Comw

Warning: Do Not Use A Personal

Trainer Until You Read This Free Report

It All Starts With The Head Line

“Amazing Diet Secret Lets You Shed up to 10kgs in

Just 14 Days, Without Strenuous Exercise &

Without Starving Yourself To Death Either

Guaranteed!

To receive Your Free Report On This Amazing Diet

Call 1300 xxx xxx for a free recorded message.

Supply’s are limited, so call right now

Change One Thing At A Time

Brisbane No.1 Health and Fitness Experts!

Are looking for 10 highly un/motivated executives who want to lose weight in less workout time, increase energy, reduce stress and feel amazing.

To find out you could be one of the lucky 10, go now to www.executivehealthresults.com or you can call 1300 xxxx to receive a Free Info Pack.

If You Head line or Ad doesn’t pull a great response, just change one thing.

Example: Change A Word in the Head line, Try a different head line. (80% of my time is getting

the headline right)

Add photos – before and after photos.

Add your photo in the top right hand corner.

“If You Want To Lose 7.5 kilos In The Next 30 Days, Mark’s Health Club Can Quickly And Easily Do It For You In Just 30 Minutes A Day, 2 Times A Week, 100% Guaranteed For Only $35 – But Only If You Come On-Board Before April 17th!

(Key Point-they got people to take the next step on a low cost, then up sell)

Camelbacking

“Here’s a Quick & Easy Way To Become Tight, Lean, Attractive, Radiant, And Remarkably Healthy In Just 45 Minutes, Three Times A

Week...100% Guaranteed Or You Pay Nothing!”

“Revolutionary New Product Gives You The Fastest Way To Flatten Your Stomach, Shape-

Up Your Hips and Thighs, Strengthen Your Back Muscles Plus Relieve Back Pain, Shape-

Up And Strengthen Your Legs, Arms, And Waist, -- No matter where you go!!”

“Why People In Queensland Are Healthier, Less Overweight, Stay Young Longer, Live Longer Than People Of Any Other State In

Australia”!

Would You Like To Get Your Hands On?

• The 361 Best Headlines Ever Written

• How To Find The Best Headline For Your Product

• 10 Hottest Money Making Words For Your Headlines

• The 10 most frequently used words in the 100 most effective headlines ever written.

• Headlines that made money. Advertisers measured the response from every advertisement.

• How To Write Headlines That Get You Up To 19 Times Greater Response To All Your Ads, Letters, Website And Brochures

STEP 2

Landing Page: www.yourpersonaltrainerbusiness.com

Landing pages (website) have one objective only;

• To get the person to sign in (similar to a lead box)

• No selling

• Build the relationship (will you marry me?)

• Tease them, to get them curious, so they leave details.

Good phrase to use: You are just moments away from

discovering…

Sign Up On Landing Page

Details Entered In Database & Receive Free

Report

Follow Up Email Auto-

Responder Sequence

Auto-Responders

Auto Responders www.aweber.com/?353814

• Mistake: Trying to sell to hard!

• Mistake: Emails are not sales letters!

The emails you send to your list after they have signed in

on your landing page should…

• Build a bond with your prospects

• Establish your credibility as an expert

• Answer questions the prospects may have

• Build trust and credibility through Social Proof

• And ultimately get them to take the next step!

Free Reports

• They see your Ad offering free info on a topic that is of interest

them

• Is step by step guide produced by and expert for the benefit of

getting a specific result.

• Free reports are to give them information. Not sales letter.

• Tip: Give a lot of what to do tips, but not how to do them!

• Your not educating them, you’re there to sell… keep this in

mind.

• Builds credibility in the eyes of your prospective customers.

• You have educated them.

The 7 Questions You Need To Ask a Personal

Trainer Before Working With Them!

• It’s got to hit your prospect straight between the eyes…

• It’s got to target exactly what’s on your prospects mind.

• Limp offers get limp responses!

• Big offers get a Big response!

• Send a pile of Testimonials with your Free Report.

Information Products

http://21dayrapidfatlossblueprint.com/

Free Audio

What Could You Make?

10 X DVD Presentations

6 X Audio Presentations

6 X MP3’s of The Audio CD’s

BONUS – How To Actually Get The Sale’s Meeting and Close The Deal!

• How To Sell A New Client In To Personal Training.

• How To Handle Incoming Calls and Handle Price Question.

• How To Make Outgoing Calls and get the Appointment.

25 Products – Valued at $997

What Could You Make?

Let’s Do The Math’s

Item ProductCost

Leads Total Cost

NewClients

WeeklySpend

Annual Spend

CD $3.50 30 $105 4 $65 $13,520

Free Report

$25 100 $25 7 $65 $23,660

This Is One Small Step

• Business Is Like The Body.

• Understand how it works and you’ll get results!

• Having the Right Systems and Mentors is a

MUST!

You Need A System!

What’s Required

• Begin with the end in mind.

• Time, Energy and Money.

• Identify your target market, fears, frustrations, desires. Do your research.

• Decide where and how you are going to market yourself.

• Design your headline. Spend the time on it.

• Design your follow up system so you can test your results.

• Step 3: Make sure you have a great sales system in place.

• Test & Measure everything you do.

1800

number

Special Report

posted in mailYes to Offer

NO to offer get

email follow up

No to offer get

follow up mail

Landing

Page

Special Report

online websiteYES to offer

AD

You Have Two Options You Can Take!

Option 1

Option 2

• Invest in Yourself and Your Business Now!

• Develop the Key Ingredients in Your Business Which Means You Can Work Less and Earn More!

• Engineer Your Future As a Successful Fitness Entrepreneur!

It’s Your Future

But Where Do You Start?

Create PT Wealth 2 Day Workshop

• Uncover how to earn money while you sleep

• Uncover how to earn money while on holidays

• Uncover how to have an automatic lead generation system

• Uncover how to earn more while working less

• Uncover a sales system that doesn’t require you to sell

• Plus, I will share with you how I went from $30 -$440 per session.

To Attend This 2 Day Event:

$597

Special Offer To Reward You For Being Here Today.

This workshop is normally $597 to attend.

Special for Today Only For Filex 2011 Delegates

For Today Only;

FREE

When Is It?

Melbourne: Fri 6th & Sat 7th May 2011

Brisbane: Fri 3rd & Sat 4th June 2011

Sydney: Fri 12th & Sat 13th August 2011

These Bonus FREE Seats Will Get Snapped Up –Do Whatever You Can To Get There!

• You Need To Fill Out Your Form Today

• We Only Want Those That Are Dead-set Keen!

• We Have a Cancellation Policy In Place – Just Like You Would (Should) With Your Clients!

• You Need To Be One Of The First 27 People

• We Cant Wait To Work With You And See Your Business Explode!