how to attract quality web traffic & leads with instagram
TRANSCRIPT
How to Attract Quality Web Traffic & Leads with Instagram
Sarah DavidsonVisualMarketingEdge.com
VisualMarketingEdge.com@davidsos0
HOW TO ATTRACT QUALITY WEB TRAFFIC & LEADS WITH INSTAGRAM
Sarah Davidson
• Why Instagram?
• 7 step system to:
• Attract a targeted audience
• Grow your followers
• Drive traffic
• Get leads
Agenda
Why Instagram?
Instagram is the fastest growing social platform
*source: Simply Measured Instagram Study 2014Q4
More than Twitter, Pinterest & LinkedIn
Who’s on Instagram?
Demographics
Step #1:Get clear about
your goals
WHO ARE YOU TRYING TO ATTRACT?
Step #1: Get clear about your goals
WHAT ACTION DO YOU WANT THEM
TO TAKE?
Step #1: Get clear about your goals
Step #2:Create a
compelling profile
Step #2: Create a compelling profile
Step #2: Create a compelling profile
Step #2: Create a compelling profile
Step #3:Post content that
works
Step #3: Post content that works
Content appropriate for Instagram
Step #3: Post content that works
Step #3: Post content that works
Step #3: Post content that works
Step #3: Post content that works
Step #4:Optimize your content so the
right people find it
Hashtag quantity
Step #4: Optimize your content
Hashtag research
Step #4: Optimize your content
Trending hashtags
Step #4: Optimize your content
Hashtag mix
Step #4: Optimize your content
Geotags
Step #4: Optimize your content
Post at the best time
Step #4: Optimize your content
Step #5:Grow your audience
Engagement
Step #5: Grow your audience
+ FOLLOW
Shoutouts
Step #5: Grow your audience
Advertising
Step #5: Grow your audience
Contests
Step #5: Grow your audience
Step #6:Drive traffic &
leads
Step #6: Drive traffic & leads
Step #6: Drive traffic & leads
Step #6: Drive traffic & leads
Step #6: Drive traffic & leads
Step #6: Drive traffic & leads
Step #7:Systematize &
track
Be consistent
Step #7: Systematize & track
Know your numbers
338 visitors, 68 new leads20.12% opt-in rate
Step #7: Systematize & track
Thank you!