how to avoid branded content coming a cropper in social environments
DESCRIPTION
Presentation by Tiffany Maddox and Rory Ahern, Rubber Republic, delivered at the Digital Marketing Show 2014.TRANSCRIPT
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A.R.S.E. over T.I.T. Or ‘How to avoid branded content coming a cropper in social environments’
A Rubber Republic presentation
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A tale of two Van Dammes…
76 Million+ views / 3 Million+ shares 1.5 Million+ views / 46k+ shares
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AUTHENTICITY
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REMARKABILITY
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SURPRISE
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ENTERTAINMENT
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Does it pass the ‘A.R.S.E. over T.I.T.’ test?
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Authentic RemarkableSurprisingEntertaining
TL:DW InsincereTell
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WHY CHER?
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Give Something
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Get Something
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Status
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Identification
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Emotional
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Thank you
A Rubber Republic presentation