how to avoid crappy presentations

CSC Proprietary and ConfidentialCSC Proprietary and Confidential

How to avoid crappy presentations

Mark MastersonInnovation Lead, Some Part of CSC

December 2012

Mark Masterson | http://twitter.com/mastermark

Goals and Assumptions• Goals

– Define a blahblah blah roadmap that:• Is easy for sales, marketing, and our clients to understand and adopt• Supports clear and concise scenarios • Generates near-term opportunities, TCV and IYR• Leverages strategic offerings for: blah, blah, and blah

• Assumptions– Initial target audience

• 20 to 25 named existing ITO accounts – Approach

• Each account will require a blahblah approach that is tailored to their unique challenges

• We’ll leverage what we’ve learned to formulate a new sales model that incorporates:

– Proven demand generation model– A standardized approach to blahblah adoption for key standardized

offerings including:» Blahblah, blah and blah

• This is crap.


Don’t Do This!• Goals

– Define a blahblah blah roadmap that:• Is easy for sales, marketing, and our clients to understand and adopt• Supports clear and concise scenarios • Generates near-term opportunities, TCV and IYR• Leverages strategic offerings for: blah, blah, and blah

• Assumptions– Initial target audience

• 20 to 25 named existing ITO accounts – Approach

• Each account will require a blahblah approach that is tailored to their unique challenges

• We’ll leverage what we’ve learned to formulate a new sales model that incorporates:

– Proven demand generation model– A standardized approach to blahblah adoption for key standardized

offerings including:» Blahblah, blah and blah

• WARNING: If a listener rolls a natural 20 while you’re reading one of these out loud, Cthulhu will come and eat your soul.


But if you must do text…


Do this instead.


Break


Big


Text


Up


Don’t. Read. Slides.

how to avoid crappy presentations

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