how to be an effective online spokesperson
Post on 12-Sep-2014
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DESCRIPTION
Presentation on basic guidelines to becoming an effective online spokesperson for your company. Given to the Toledo chapter of the PRSA on September 4, 2009.TRANSCRIPT
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How to be an Effective Online Spokesperson
Scott Monty (@ScottMonty)Global Digital CommunicationsFord Motor Company (@Ford)
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Who am I?
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Why Ford?
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Getting Started1.Have the support of senior leadership
2.Bring Legal in early & often
3.Establish your approach – branded, personal or blended
4.Remind people that results are not instantaneous
5.It’s more than one person’s job
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Have the support of senior leadership
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Bring Legal in early & often
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Establish your approach – branded, personal or blended
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Remind people that results are not instantaneous
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It’s more than one person’s job
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Know where to get involved
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Know when to get involved
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People will start to notice.
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Guidelines:
1.Listen first2.Listen some more3.Reply in context4.Be respectful5.Have resources at the ready6.You're always on the record7.Be human8.Have a sense of humor9.Don't take it personally
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Photo credits (Flickr):
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How you can reach me
Twitter: http://twitter.com/ScottMonty
Web: http://www.scottmonty.com
Facebook: http://facebook.com/scottmonty