how to be an intrapraneur by adel zakout
DESCRIPTION
Marketing as we know it is dead - 3 guys in a garage can compete with a big company, they can find easy funding and pull out a better product. That is where intrapraneurs come in! An intrapraneur is a person within a large corporation who takes direct responsibility for turning an idea into a profitable finished product through assertive risk-taking and innovationTRANSCRIPT
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..becoming an intrapraneur
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adel zakout: architect turned entrepreneur
openbuildings.comclippings.com
boom! burgers & steaksdespark.com
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in-tra-pre-neur (In¹tre-pre-nur) n. A person within a large corporation who takes direct
responsibility for turning an idea into a profitable finished product through assertive risk-taking and
innovation
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why?
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traditional advertising is dead
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the best marketing is having a product people love
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there is a startup somewhere that is out to destroy you
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so how do you compete?my 9 steps to building a
successful digital product..
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1. look for opportunities
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1. look for opportunities2. define the product objective
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1. look for opportunities2. define the product objective3. define the stakeholders
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1. look for opportunities2. define the product objective3. define the stakeholders4. stalk them
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1. look for opportunities2. define the product objective3. define the stakeholders4. stalk them5. define your product hypothesis
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1. look for opportunities2. define the product objective3. define the stakeholders4. stalk them5. define your product hypothesis6. specify the product
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1. look for opportunities2. define the product objective3. define the stakeholders4. stalk them5. define your product hypothesis6. specify the product7. build
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1. look for opportunities2. define the product objective3. define the stakeholders4. stalk them5. define your product hypothesis6. specify the product7. build8. measure
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1. look for opportunities2. define the product objective3. define the stakeholders4. stalk them5. define your product hypothesis6. specify the product7. build8. measure9. iterate & improve
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how?
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1. internal teams
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1. internal teams2. hackathons & incubators
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1. internal teams2. hackathons & incubators3. external providers
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1. internal teams2. hackathons & incubators3. external providers4. “startup-as-service” agencies
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startup-as-a-service with Associated Press/BBC
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1. look for opportunities
improving team workflow to provide tv news faster
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2. define the product objective
help journalists in the field get stories back to the newsroom
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3. define the stakeholders
journalists & newsroom producers
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4. stalk them
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5. define your product hypothesis
A mobile application for Journalists that allows them
to take photos, videos, record voice memos, type articles and submit to the
newsroom, on the go.
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6. specify the product
a prototype of the journalist mobile app and newsroom
web interface
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7, 8, 9. build it, measure, iterate
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7, 8, 9. build it, measure, iterate
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7, 8, 9. build it, measure, iterate
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7, 8, 9. build it, measure, iterate
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7, 8, 9. build it, measure, iterate
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conclusions
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you need to innovate to stay in business
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leverage your strengths as a brand; but embrace the startup ethos of
agility and speed to survive