how to be more global jaeuk park / vcnc ceo (between) #svft
TRANSCRIPT
How to be more global(Between’s story)
June 21th, 2015
VCNC | Jake Park
Between Brief introduction of Between I
[ ]A private online spacefor couples
A space just for two,
Between Achievements (as of 2015.05)I
32.9B messages
12.3M downloads
3.4B photos
Between Global officesI
Between Our visionI
Why should we go global?
1. Because it is our vision
Provide emotional communication services to enrich people’s real, offline-based relationships.
2. It’s the best way to scale business
Facebook in 2010
Facebook in 2004
“Startups should focus on a deliberately narrow market”
There are two ways to scale up after startups succeed in a narrow market.
Two ways to scale up Expanding a service to diverse sectorsI
From online bookstore To online department store
Two ways to scale up Entering our countries with the same productI
Expand to other sectors in Korea
Enter to other Asian markets
Two ways to scale up Between’s caseI
World Population Map
3. Now is the best time to go global
Take advantage Global distribution channelsI
Take advantage Great tools to understand about marketsI
Google Analytics Flurry
Organic Growth
Retention
How to enter the global market
This how I felt when we first entered the global markets…
1. Hire the right people
Hire the right people Local members who understand the marketI
Hire the right people People who can make things happenI
2. Share knowhow’s
Share knowhow’s Learn from each others’ success and failuresI
Mission for Asian startups
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