how to be successful on linkedin
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Ok, you have a LinkedIn profile but you are not reaping all the benefits. Learn 18 optimization tips to make your LinkedIn profile work for you.TRANSCRIPT
How to become successful on LinkedInHow to become successful on LinkedIn
SW Learning Series November 2011
© 2011 SOWEB Inc. 1
LinkedIn at a Glance
Largest professional social networking site with over 119 million members worldwide ( equivalent to the 12th largest country in the world) and 3,472 new members every hour 1 new user every secondnew members every hour, 1 new user every second
Members by Country North America 54.3M, Europe 26.6M, LATAM 11.6M (highest growth rate 34,6%), Asia 16.5M
Metrics rising with over 5.5 Billion page views by the end of 2010 and 21.4M monthly unique US visitors (47.6M globally) as of January 1st 2011
1st US based social networking site to go public
The de facto standard for social recruiting in the market
One Question, One Answer
How can I improve my Linkedin
profile to reap all the benefits?p o e to eap a t e be e ts
OPMITIZE IT
Optimization Tip # 1
Treat your LinkedIn profile like a websiteProfessional ‘look and feel’Professional look and feel
No typos or grammatical errors
Right content
Optimization Tip # 2
Know your keywords and seed them
strategically throughout your profilestrategically throughout your profileProfessional Headline
Title Fields
Specialties
Interests
Recommendations
Education
Optimization Tip # 3
Keep your name field clean
John Swanson PhD. ([email protected]) LION 941-222-7834 (Open Networker)( )
John SwansonJohn Swanson
Optimization Tip # 4
Keep your photo professional
Optimization Tip # 5
Don’t ignore the “post and update” function
Optimization Tip # 6
Personalize your public profile URL
Your public profile should always reflect name, business or area of expertise
Avoid rookie URL mistakes
htpp://linkedin.com/in/pamoreilly
htpp://linkedin.com/pub/firstname-lastname683568-sdnfhy
Optimization Tip # 7
Personalize your websites
Optimization Tip # 8
Use the Experience description section to sell
your value
Optimization Tip # 9
Get recommendations
Optimization Tip # 10
Join and create strategic groups
Optimization Tip # 11
List your additional education
Optimization Tip # 12
Use LinkedIn Answers
Optimization Tip # 13
When inviting others, tell them how you know
them or why you want to add them to yourthem or why you want to add them to your
network.
Optimization Tip # 14
Use applications.
Optimization Tip # 15
‘Give’ more than ‘Get’
Remember the Golden Rule:
Do unto others as you would
have them do unto youhave them do unto you
DON’T spam
DON’T sell, let clients come
to you
Optimization Tip # 16
Always be courteous
Remember key words such
as “Please” and “Thank You”
Help othersHelp others
Follow the 72 hours max to
answer inmails, messages
and requests
Optimization Tip # 17
Link your profile to your Business Profile.
Optimization Tip # 18
Schedule some time daily, connect frequently and build long-term
relationships through contacts and common interestsrelationships through contacts and common interests
Remember…
A well designed LinkedIn profile can help you:Find your Dream Job
Find Investors
Generate More Leads
Generate More SalesGenerate More Sales
Drive Traffic to your Website
Control your Personal Brand
Find the Right Employees
Build your Database
Get free PR
Find Freelancing Gigs
Become a thought leader
One last Message: Be human
About SOWEB
SOWEB is a full service interactive marketing agency dedicated to helping businesses grow by connecting them with the new digital consumers. We blend strategy, technology and creativity to create memorable customer experiences that deliver results. With over 15 years experience and solid knowledge of “what works for what” in the digital world, our mission is to help businesses take advantage of the highly interactive and social nature of the New Web.
For more information, visit: sowebinc.comtwitter.com/sowebincfacebook.com/sowebinc