how to become a digital marketer in one year
TRANSCRIPT
How I Started a Digital Marketing Agency In One
YearShort Version
Derric Haynie@SixPeppers
The Splash Journey
Summer 2014• First customer• Worked from home• Started testing online tools • Built our first website• Experimented on website • Adopted learning/education habits• Became Hootsuite certified• Subscribed digital marketing blogs
Fall 2014• Got co-founder• Business entity and bank account• Second and third client• Began networking
Winter 2015• Moved downtown• More certifications• Google Adwords• Google Analytics
• Fourth and fifth client• Got funding• Rejected from EvoNexus
Spring 2015• SMMW15• Started building tool-belt• Moved into office space• Hero Conf• InfusionSoft CRM• Quit poker
Summer 2015• Copywriting contest finalist – Conversion Road Trip • Joined SD Chamber• Adopted new target personas• Well established tool-belt• First lead magnet• Began AdWords + Facebook advertising• Started building educational platform / content strategy
• Live speaking• SplashU blog• Big Tips Small Biz
• Digital Marketer certification• Spike in social media • Gained sixth and seventh client• First promotional giveaway• Started product series• No white label• Well prepped for scaling
How to Start Your Own Digital Marketing Agency
In One Year
How to Become a Digital Marketing Expert In One
Year
How to Become a Digital Marketing Expert In One
YearAnd All The Resources You Will Ever Need
• Convince and convert
• Content marketing institute
• Digital marketer
• Exchange leads
• Ninja outreach• Co-schedule• Hubspot• Infusionsoft• Spokal• SiteTuners• MonetizePros• LocalVox• NeilPatel• Ian Clearly –
Razor Social• Slack• Influenceandc
o• Optimizesmar
t• Kissmetrics
• Unbounce• Moz• American
marketing association
• Blognotions• Growthhacker• Business on
market st• Mod Girl
Marketing• Social Media
Examiner• Digital
Telepathy• Foundr Mag• Union Metrics• DistilledU• Seth Godin• Neville
Medhora• Serious
Bloggers Only• Ashley
Faulkes• Ezine Articles
• Proposify• The Social Ms• Mari Smith• Rival IQ• LocalVox• Review
Trackers• Instapage• Curata• Duct Tape
Marketing• Katana
Connect• SumoMe• Mail Chimp• Process Street• Inbound
Writer• Coschedule• SimilarWeb• SpyFu• Jeff Bulas• Product Hunt• PPC Hero• Linkfluencer
• Jenn Herman• Clarity• Startup
Socials• Copyhackers• CopyBlogger• Optimizely• Outbrain• Adroll• Optimize
Smart• Scripted• iSpionage• Boostability• Plus Your
Business• Lincoln
Murphy• Startup Digest• Adstage• Wordstream• Recurly• Udemy• Mosaichub• SocialBro
• Digital Vidya• UserTesting• Outreach
Media• Marketo• AlleyWatch• ReachLocal• Toolyo• GrooveHQ• CoFounders
Lab• AngelList• OpenViewLAb
s• Tradepubs• Marketing
Profs• Hootsuite• Conversion
Rate Experts• ConvesrionXL• Jon Loomer• Buffer• Search Engine
Land• SEM Rush
• Asana• Salesforce• VentureBeat• OKDork• QuickSprout• Entrepreneur• Entrepreneur
on Fire – Podcast
• Smart Passive Income – Podcast
• Mad Marketing – Podcast
• The Sales Lion• Marketing
Land• Internet
Marketing Ninjas
• Amy Porterfield
• Crazy Egg• Yoast SEO• Tim Ferris –
Podcast
• Tim Ferris – Four Hour Work Week
• Guy Kawasaki• B2B
Marketing Insider
• Business 2 Community
• Startup Magazine
• WPCurve• Dan Martell• Think
Entreprenuership
• MackWeb• Raven Tools• Simply
Measured• Search Engine
Journal• Search Engine
Watch• Manly
Pinterest Tips• The Lean
Startup• Small Biz
Trends• Boost Blog
Traffic• Hack the
Entrepreneur• Jon Naster• MissionPreneu
r• Mad
Lemmings• Social Media
Zoom• Social Media
Marketing Happy Hour
• WOW Small Business Show
• RainMaker.FM
Books
Events
People BlogsCourses
People
Rand FishkinSEO GeniusMoz.com/blog
@randfish
Marcus SheridanContent Marketing Guruthesaleslion.com
@thesaleslion
Neil PatelDigital Marketing and Blogging WizardNeilPatel.comQuicksprout.com/blog @neilpatel
Seth GodinStartup and Entrepreneur GodStartup School PodcastSethgodin.com @thisissethsblog
Guy KawasakiKing of Social Media
@GuyKawasaki
Jay BaerMarketing Speaker and CoachConvinceandconvert.comMarketingpodcasts.comYoutube.com/jaybaer
@thisissethsblog
Courses and Groups
Digital Marketer LabsDigitalMarketer.com
Social Media Marketing Society[Affiliate] bit.ly/SMExaminerA
Copyblogger.comCopyblogger.com
UdemyUdemy.com
Small Business Lead Generation – Scott BrittonSEO Training Course – Moz.com
Google AdWords for Beginners – Corey RabazinskiCopywriting Secrets – Len Smith
Video Traffic AcademyVideoTrafficAcademy.com
Additional Resources
Social Media Marketing WorldInboundContent Marketing WorldMozConGrowth Marketing ConferenceCall to Action Conference
Lean Startup ConferenceTraffic and Conversion SummitHero ConfICONCopyBloggerSXSW
Events
Mad Marketing PodcastStartup SchoolSmart Passive IncomeEntrepreneur On FirePerpetual TrafficSocial Media Examiner ShowSocial Media MarketingSolopreneur HourTim Ferris Show
Content IncSocial Pros PodcastCall to ActionHack the EntrepreneurManly Pinterest TipsFoundr MagazineDuct Tape MarketingJay Today TVSocial Media Marketing Happy Hour
Podcasts
James WedmoreLen SmithPat Flynn John Lee DumasMari SmithJon LoomerIan McClearyAmy Porterfield
Michael StelznerLeslie SamuelMartin ShervingtonOli GardnerTim FerrisJohn JantschAndy CrestodinaRyan Diess
Notable Mentions
More Books• The Lean Startup• Best Damn Web Marketing Checklist• Four Steps to the Epiphany• Blue Ocean Strategy• From Zero to One• The One Thing• 4 Hour Work Week• The Psychology of Persuasion
Books
Events
People BlogsCourses
Periscope@SixPeppersAMA Digital Marketing
Monday’s @ 4PM