how to become a google search master
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How to become a Google Search Master. Google’s mission is to organize the world’s information and make it universally accessible and useful The word Google came out of googol : 1.0 x 10 100 In 2011, 1, 722 trillion searches were conducted with an average of 4.7 trillion searches each day 1 - PowerPoint PPT PresentationTRANSCRIPT
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How to become a Google Search Master
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• Google’s mission is to organize the world’s information and make it universally accessible and useful
• The word Google came out of googol: 1.0 x 10100
• In 2011, 1, 722 trillion searches were conducted with an average of 4.7 trillion searches each day1
• Top 3 trending ‘How to…?’s’ in Canada:3. How to Shuffle2. How to Love1. How to Rock
1 http://www.statisticbrain.com/google-searches/2 http://mashable.com/2012/12/07/top-google-searches-2012/
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Research at Illinois university libraries found that3:• Less than 25% of students were able to perform a
“reasonably well-executed search”• Students rely heavily on Google searches • Students are not proficient in conducting Google
searches
Today’s college students might have grown up with the language of the information age, but they do not necessarily know the grammar.
3 http://www.insidehighered.com/news/2011/08/22/erial_study_of_student_research_habits_at_illinois_university_libraries_reveals_alarmingly_poor_information_literacy_and_skills
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~ Used to search synonyms of the word it is attached to e.g. ~teen would also search teenager, youth, and adolescent
“ “ Enclose words or phrases that should appear in the results exactly the way they are being searched
- Used to indicate a word that should be omitted from the searche.g. -adult would eliminate all search results with the word adult
.. Used to specify a number rangee.g. $200..$2000
The grammar: Search Operators
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* Used as a place-card for unknown wordse.g. “the * on the bus go round, and round.”
site: Only the indicated website or domain (e.g. .gc.ca) will be searched
filetype: Only the indicated file type (e.g. pdf, img, jpeg, doc) will be searched
intitle: The attached query has to be found in the title of the search results
Search Operators
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• http://mashable.com/2011/11/24/google-search-infographic/
• http://www.erialproject.org/
• http://www.googleguide.com/
• http://www.google.ca/insidesearch/searcheducation/index.html
• http://support.google.com/websearch/bin/answer.py?hl=en&answer=136861
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Questions?