how to blog for business
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Write Words MarketingWrite Words Marketing
Get Your Blog On! Get Your Blog On!
http://jenphillipsapril.comhttp://jenphillipsapril.com
Write Words MarketingWrite Words Marketing
Why Blog?
• Build Traffic• Referrals• Share on social• Showcase your knowledge• Other
Write Words MarketingWrite Words Marketing
How Does Your Blog Fit Into Your Website?
Write Words MarketingWrite Words Marketing
The 7 Elements of a Good Blog Post for Traffic and Lead Gen
• Topic• Title • Keyword terms• Formatting• Image• Call to action• Marketing/Shareability
Write Words MarketingWrite Words Marketing
Where Do You Find Blog Topics?
Answer Questions
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What Are Your 5 FAQ?
• Why not write 5 blog posts answering them?
Other Topic Ideas:• Tie your product or service to a current event• Attending a conference? Put together a post on
topics covered• Share success stories
Write Words MarketingWrite Words Marketing
Go Ahead, Judge a Blog Post on Its Title
• Or How to “Get the Click”
Write Words MarketingWrite Words Marketing
There’s a Formula for Writing Winning Headlines (Here are 5)• List posts (7 Ways to…)• How to ….• If _____ , then ____• The Secret to ….• Best…
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You Try It
Write Words MarketingWrite Words Marketing
Plan Ahead
• Research keyword terms• Make a list of possible topics/titles (Editorial
Calendar)
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Topics
Write Words MarketingWrite Words Marketing
Better Searched Keyword Terms
Write Words MarketingWrite Words Marketing
Where to Find Keywords?
• Wordtracker• Google Adwords Keyword Tool • Google Instant (for ideas)• Many others (Google “keyword tools”
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Let’s Turn Them Into Titles
Write Words MarketingWrite Words Marketing
How to Write It?
• <H1> Tag (Headline) • White Space• Bullets• Subheads• Include a graphic • Keywords (SEO Benefits)
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Don’t Forget the Meta Data
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3 Ways to Market Your Blog
• Share on social media • Guest post on other blogs (must be
complementary to your business)• Build online relationships
Write Words MarketingWrite Words Marketing
Let’s Connect!• www.jenphillipsapril.com• [email protected]• https://www.facebook.com/JenPhillipsApril• @jenphillipsapri on Twitter
About Write Words MarketingA web writer since 2004, Jen helps small to medium
businesses and nonprofits drive results online. A pet lover, she launched www.all-natural-dog-treat.com in 2004 and grew it to 80,000 organic visitors/month with optimized web content. Now she writes and consults for a variety of small and medium size businesses. She speaks on SEO and social media around the country.
http://jenphillipsapril.comhttp://jenphillipsapril.com