how to break through the noise with your content marketing and social media marketing
TRANSCRIPT
Colm Hanratty
Managing DirectorSixtwo Digital
Breaking throughthe noise
(And some practical social media tips too)
@colmhanratty
From here...
A BIT ABOUT ME
I like to travel...
I like to be social...
A BIT ABOUT ME
1. Being humanCONTENT AND SOCIAL MEDIA MARKETING IS ABOUT
2. Creating relationships
3. Personalising your business
A BIT MORE ABOUT ME
Worked here for almost 11 years...
A BIT MORE ABOUT ME
Founded this company in November 2013…
Proven track record of generating a Return On Investment for businesses
WHAT WE DO
When it comes to content and social media marketing...
YOU WANT TO BE THE…
How being human helps you break through the noise…
BEING HUMAN
BEING HUMAN
BEING HUMAN
BEING HUMAN
BEING HUMAN
BEING HUMAN
But don’t fall into this trap…
MY INSTAGRAM FEED ON FRIDAYS
MY INSTAGRAM FEED ON FRIDAYS
MY INSTAGRAM FEED ON FRIDAYS
MY INSTAGRAM FEED ON FRIDAYS
MY INSTAGRAM FEED ON FRIDAYS
MY INSTAGRAM FEED ON FRIDAYS
MY INSTAGRAM FEED ON FRIDAYS
STOP SAYING HAPPY FRIDAY & YOU’LL BE…
FRIDAYFRIDAY
FRIDAY FRIDAYFRIDAY
FRIDAYFRIDAY
FRIDAYFRIDAY
FRIDAY FRIDAY
Having something unique helps you break through the noise...
HOW HAVING SOMETHING UNIQUE WORKS
HOW BEING HUMAN WORKS
A HOTEL THAT GOT MORE LIKES THAN PAULIE
WHAT MAKES YOUR HOTEL UNIQUE?
1. The staff?
2. The location?
3. The history?
4. The rooms?
Getting others to share your content helps you break through the noise...
SHAREABLE CONTENT
SHAREABLE CONTENT
SHAREABLE CONTENT
SHAREABLE CONTENT
SHAREABLE CONTENT
SHAREABLE CONTENT
SHAREABLE CONTENT
GETTING OTHERS TO SHARE YOUR CONTENT
Are there attractions or anything else you could feature to encourage them to share your content to their audience?
Search engine friendly content helps you break through the noise...
DISCOVERABLE CONTENT
DISCOVERABLE CONTENT
‘Evergreen’ content helps you break through the noise...
EVERGREEN CONTENT
4 practical social media tips...
1
YesSHOULD YOU BE ON EVERY SOCIAL CHANNEL?
SEO
Ownership
WHY SHOULD YOU BE ON EVERY SOCIAL CHANNEL?
WHY SHOULD YOU BE ON EVERY SOCIAL CHANNEL?
WHY SHOULD YOU BE ON EVERY SOCIAL CHANNEL?
WHY SHOULD YOU BE ON EVERY SOCIAL CHANNEL?
WHY SHOULD YOU BE ON EVERY SOCIAL CHANNEL?
REGISTER YOUR NAME!
REGISTER YOUR NAME!
REGISTER YOUR NAME!
REGISTER YOUR NAME!
Namechk.com
OWN YOUR HOTEL’S ‘VANITY URL’
2
STOP SAYING ‘FIND US ON FACEBOOK’
(Apart from on your website)
HERE’S WHY
1. Launch Facebook2. Click into the search box3. Enter the business name4. Choose from the results
Find us on Facebook =
1. Launch a browser / Google2. Click into the search box3. Enter the business name4. Choose from the results
Searching on the internet =
HERE’S WHY
Find us on the internet!(But businesses don’t do this… as it makes no sense!)
Saying ‘Find us on Facebook’is the same as saying:
HERE’S WHY:Business indicating they’re on Facebook by showing the logo but not giving their Facebook web address, meaning you have to ‘Find them’:
HERE’S WHY
But when you go looking for them… you can’t find them!
3
HAVE A CONTENT CALENDAR
4
MOST EFFECTIVE SOCIAL NETWORK
MOST EFFECTIVE SOCIAL NETWORK
#ONE OTHER SOCIAL ELEMENT TO OWN
ONE OTHER SOCIAL ELEMENT TO OWN
# Make it relevant # Keep it short as possible
# Make sure nobody else is using it # Is it for a campaign or is it ongoing? # Try to make it conversational # Keep them to a minimum
One final tip...
Engaging Inspiring Entertaining Educational
MAKE YOUR CONTENT
