how to bring the power of agility to brand positioningwhat is the difference between brand vs....

How to Bring the Power of Agility to Brand Positioning

Presenter: Ms. Natasha E. Davis

The Chief Visionary

www.ImpactBrandingConsulting.org

DISCLAIMER

• No part of this presentation is to be reproduced, used, sold, disseminated or duplicated without the written permission of CEO Natasha E Davis.

• This presentation and all contents disseminated are owned and protected by Impact Branding Consulting, Inc under the United States Patent and Trademark Office (USPTO)


Did You Know???

• 69% of Start Up Companies in the US, are home based business?

• Only 12% of U.S. companies will make it past year 3 in operations?

• The average U.S company loses $38,000 per year due to ineffective branding?

• Businesses who budget for Branding are 43% more successful?

• The average U.S company will waste $12,000 per year related to duplicity and poor cost control centers?

• Less than 10% of Small Businesses have a Strategic Plan

• The average U.S company spends 3.5x more to fix poor branding than if they were to do it strategically in the beginning?


How will we spend our time together?

• Topics Covered: ”How to Unlock the Power of Agility for Brand Positioning”

1) Brand vs. Branding

2 Purpose & Process to KPQ’s and KPI’s for measurable daily operations

3) Using Strategic Planning to determine your profit goals which dictate revenue goals

4) Enhancement of performance and efficiency of day to day operations

5) Developing Solid Lead to Close strategies for Brand Positioning

• 5 Takeaways for you:

1) Attendees will learn how to quickly develop strategic growth plans

2) Attendees will learn how to link strategies to operation using quantifiable KPQ’s and KPI’s

3) Attendees will learn how to position, apply and profit from the Brand First Principle™

4) Attendees will learn how to develop products that sell themselves using the Rapid Lead to Close strategy

5) Attendees will understand the HUGE difference in being an Entrepreneur and being a CEO


Will This Help You….???

If you’ve experienced frustration with increasing recognition of your brand …

If you’re interested in getting more results out of your marketing while spending less …

If you’re ready to improve your day to day operations and increase your cash flow …

If you’re tired of Gimmicky sales talk and are looking for Real Solutions and Outcomes …

You need to develop and apply a consistent tailored Strategy for your desired growth …

If you’re more than ready to get off the human hamster wheel …

Then YES!! This will help YOU!!

@ImpactBrandingConsulting

@ImpctBranding

This is not for you if….

You’re not going to be all in and attentive during this entire strategic session …

If you’re not going to take notes or ask questions this is not for you …

You’re not going keep an open mind and readiness to learn real strategy …

You’re not going to be 100% honest with yourself about the current needs for your business …

You’re going to get annoyed and upset when I share opportunities for you to take advantage of that will support you …


Who am I “Natasha Davis” & Who is Impact Branding?

• ER and Trauma Registered Nurse transformed to a Brand Strategist, speaker, corporate trainer and published author… aka “The Chief Visionary”

• CEO of Impact Branding Consulting a Brand Strategy firm that specializes in end to end strategic planning with implementation support. We enhance the performance & efficiency of day to day operations.


Later you’ll share if you’re an A or B…


I Need to IMPROVE

my

Company Branding

I Need to CREATE

my

Company Branding

Attendance Gifts….Not 1…but 2!!!


What Does Agility mean and how does it relate to Branding????


What is the difference between Brand vs. Branding

Brand

• How you are remembered, thought of and looked at in the marketplace.

• It’s a Long Term Strategy

• There are 4 Brands to every business

• The Brand contributes to building your business model

Branding

• Builds the Brand through actions

• This is the company’s identity

• Creates solid relationships between you and your customers

• Positioning in the marketplace drives branding….

• Need 3 main Branding Positions


Why is it important to B.R.A.N.D?

• To give your Products and Services an identity and a voice that is distinguishable to your market …. Leave your Economic Footprint

• To Capture Brand Equity … You Need 1 Main Thing!!!

• To successfully attracting more ideal customers …


Don’t Do It Back “@$$” Wards…

Brand 1st to Create A.P.P

Market 2nd to turn the promise into consistent revenue

Advertise 3rd to mobilize the message to the masses to establish greater economic footprint


Your Business Model is your Roadmap…

EFFICIENCY

SIDE

VALUE SIDEValue

Proposition

= Equalizer


Apply & Profit from the “Brand First Principle”™

• Define what truly makes your products and services unique & different from others in industry

• Define the brand promise being made to every customer

• Use your Brand to make decisions about daily operations and quarterly goals

• Make brand development a firm fixed investment NOT a disposable line item

• Don’t use marketing as a last ditch effort to stimulate sales..beconsistent and intentional.


Does This Work?

• Client: Medical-Legal Consulting Firm. 20 yrs in Business

• Challenge: Unclear on how to scale the business. Working heavily in the business and not on the business. Had systems but nothing worked together. Business growing faster than they could keep up. Hadn’t taken a real vacation in over 15 yrs.

• Findings: No clear financial budget. The strategic plan was all on paper but never implemented. Started new projects before finishing another. Owner had their hands in every single aspect of the business. Nothing was documented nor delegated. Customers had no next level service options.

• Actions: Developed an actual financial budget with KPI’s. Outlined the expertise of the company and developed new ways to package & sell that expertise {Profit Map!}. Revised the pricing model to be sustainable. Clearly defined the CEO Role and the role of others. Coached the owner on how to effectively delegate. Evaluated the Business Model and revised it for long term growth.

• Results: Closed 2 big corporate contracts & Secured 6 new paid clients in under 4 months. Developed & Launched 10 Legacy Products which increased the annual revenue by 200%. Grew the Profit Margin by nearly 50%. Expanded their team by 3. Owner acquired health insurance for the 1st time in 15 yrs. Owner now takes REAL Vacations bi-annually.


Strategic Planning is simplifies your Life..

• A Strategic Plan of action is a conscious and deliberate choice about the direction of your company.

It offers clarity on What NOT to do…and Where NOT to go…

Drives continuous progress to achieve the ultimate vision…

Allows you to proactively pivot and respond to change…


Five Simple Steps for Strategic Planning

Where are we now?

Where are we going?

When do we need to get there?

How will we get there?

Who do we need?


Must Measure Daily Operations….

• To Reduce Waste, Increase Production and Ensure Streamlining…

• Day to Day Operations must be tied to measurable targets and outcomes.

Key Performance Questions – KPQ’s

Key Performance Indicators – KPI’s

• Consistent Business Success happens when Strategy is linked to Operations


Does This Work?

• Client: Popular Hair Salon with 5 chairs. 15 yrs in business

• Challenge: Having trouble monitoring the marketing campaign and the results of it in a timely manner. Being overbooked because of walk-ins’ and ineffective pre-booking system. The Owner also felt like she was doing so much and yet things were still falling through the cracks. Leaving the salon 3- 4 hrs after finishing.

• Findings: Salon had no automated platforms in place, 95% of activities required the owner to touch it. Undocumented policies. Desired growth but had No clear plan for growth. Customer satisfaction was a 6 of out 10 due to long waits.

• Action: We went in an automated nearly 75% of activities. Client booking, payment, marketing campaigns, and tracking systems, Clock in systems, payroll, social media communication. Developed the clear plan for growth for opening the 2nd location. Outlined policies, procedures and expectations for salon team.

• Results: Happy CLIENT! Owner was able to leave the salon on time. Salon managed all incoming money faster allowing them to pay stylists on time, customers were pre-booking online creating more structure to the day and her marketing was gaining traction because it was being done correctly. The 2nd location was opened 9.5 months later and is fully operational without the owner.


Key Performance Questions – KPQ’s

Are we consistent with signing on new

customers each month?

How likely is it that our customers will

recommend us?

How well do we meet our monthly or quarterly financial

goals?

Are we on track to increase our profit margins next year?

How well do we strengthen our

partnerships and affiliations?

How well do we seek collaborative partners &

sponsorships?

Do we consistently & effectively market our products and

services?

How well do we outline our strategy & then implement

the strategy?

How well do we follow proven systems and processes?

How well do we meet our customer

demands?

Do we monitor and control waste?

Positions the company to be a more evidenced based and

fact based culture for decision making.


Key Performance Indicators – KPI’s

We will attend 3 quality business networking events per month

Throughput time will decrease from 5 hours to

4 hours in 60 days

All sales department team members will know & use our sales strategy consistently in 90 days

Each team member will conduct 10 quality sales

calls per week

We will demonstrate a 20% reduction in financial waste

We will achieve an 8% increase in our Profit Margin by end of year

We will demonstrate a 10% ROI on all marketing

with 2 new customers acquired each month

We will improve our NPS or customer engagement score by 25% or 10 points

in 6 months

We will improve our presence in the marketplace by

participating in 1 qualified public outreach

event per quarter

We will increase our existing customer

communication from once every 3 months to once every month using

email marketing

Positions the company to outline clear expectations for results,

thresholds and deliverables.


Is your Sales Pipeline Full?

ARE YOU USING SALES CORRECTLY?...THINK H.E.L.P

ARE YOU USING ADVERTING CORRECTLY? … THINK R.I.P

ARE YOU USING MARKETING CORRECTLY?... THINK P.I.M.P


Rapid Lead to Close Strategies

Have a clear Lead Generation Process

Define the Avatar of Focus

Define the specific solution for their specific problem

Answer the 6 Why’s for Buyer Conversion

Progressively move them along the buying/sales process

Plug them into your Profit Map to Offer qualified Services


Does This Work?

• Client: Consulting Firm. 5 yrs old.

• Challenge: Unable to make a profit and having low & inconsistent revenue. Revenue coming in but could never pay the bills. Owner had to always work an outside job and could never pay themselves from the business

• Findings: After doing a financial analysis and full assessment of business operations, the current price offered was undercharging by $80 per hour and there were no consistent business processes or systems in place

• Action: We did a total price re-structure. Converted existing clients to the new pricing model. Developed a plan to position the company to attract and manage more clients. Established clear systems and processes and implemented more automation

• Results: Owner no longer works an outside job. They now have a 35% profit margin. Consistent predictable monthly revenue. The Owner now pays themselves $10,000 a month and they have a full support staff.


Start Applying this in your Business this month

Think about the specifics for Converting your Daily Operations to be Measurable

01List your Top 5 areas that need to be improved or created

02List your Top 5 KPQ’s – so that you can Create & Improve

03List your Top 5 KPI’s – so that you can Verify & Validate

04


A moment of Reflection this week….

• What can I do to double my revenue next year?

• What am I going to commit to in order to achieve the success that I deserve & my company needs?

• How will I position my brand to be stronger this year?

• What will I do to operate my business more efficiently?


Your 1st Attendance Gift….Free ”Social Media Posting” Template


ClAIM Your FREE Gift today before midnight by

emailing my team for it.

Subject Line: TAANA Webinar Attendee –

requesting gift

Sent to:

[email protected]

Question …. Are you an A or B…???


I Need to IMPROVE

my

Company Branding

I Need to CREATE

my

Company Branding

No More Scattered Pieces to the Process….


• Entrepreneurs who are ready to become CEO’s and start profiting from the strategic positioning of their Brand ARE…

Taking the Least Resistant path by using our Brand First Principle

Using our IMPACT Strategy to position the Company to Scale Faster

Eliminating the daily Frustrations of Business once and for all

Minimizing distractions and staying focused on their growth plans

Getting paid what they are truly worth and not a dollar less

Learning how to leverage and capitalize on our Lead to Close process


WHY GET THE SUPPORT?

Your Perfect Solution….Pulled together

Executive Coaching Program

Live Strategic Executive Coaching:Twice per month Live Executive Development and Brand Strategy training

Develop Streamlined Business Systems and Processes

Steps for creating a Legacy Product

Steps Growing the Company using IMPACT

Profit Map Mastery Training

Integrated Marketing Campaign Development & Support

Annual Brand Analysis with Business Model Planning Sessions

Press Release & Media Relations Management

!! BONUS SUPPORT !!

Access to the IBC Academy

(Templates, Scripts, Guidelines & Training Reinforcement)


What Next? Let’s have a Power Chat …

If you’re NOT achieving month to month revenue goals

If your day to day operations are NOT as streamlined as you’d like

If your company does NOT have or use measurable KPI’s and KPQ’s

If your Strategic Plan is NOT being used as you’d desired

If you ARE tired of feeling like a Human Hamster on a Wheel and you’re ready to get off…

Schedule your Power Chat at

www.Vcita.com/NatashaDavis

Subject: TAANA Attendee…


http://www.vcita.com/NatashaDavis

Thank You!

Text Word “BeUnleashed” to

480-360-4303 to give your feedback of this strategic power coaching session

Stay Connected!


@ImpactBrandingConsulting

“The Greatest

Enemy to Your

current Progress is

Your last Victory….

#BeUnleashed” ~ Natasha Davis

“Fear will hold you

hostage to your past &

paralyzed from

experiencing your

greatest future” ~ Natasha Davis

how to bring the power of agility to brand positioningwhat is the difference between brand vs....

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