HOW TO BUILD A BETTERLIFESTYLE CENTER

1 be dedicated to retail but also offer access to the theater, while the upper level will feature dining,

entertainment and the theater’s main entrance, along with additional retail. The two levels will be

connected by a delightful grand staircase.

As of August 11, 2005, Rosedale Center is pleased to announce AMC Theatres as a partner in

the proposed project. The AMC theatre will include a 14-screen megaplex theatre and boast

approximately 2,500 seats. The theatre will also feature all stadium seating with 18-inch risers for

unobstructed viewing, digital surround sound, an automated box office and AMC’s exclusive Love-

seat style seating™ with plenty of comfort and legroom. The Plaza is also to include a bookstore,

restaurants, jewelry store and up to twelve upscale retailers on two levels.

Demolition of the former Mervyn’s department store is slated to begin on August 22nd, 2005. The

construction phase is expected to take a little more than a year with a projected opening date prior

to the 2006 holiday season.

THE PLAZA AT ROSEDALE CENTER

Owned by Prime Property Fund and managed by Morgan Stanley and Jones

Lang LaSalle, The Plaza at Rosedale Center represents $50 million in new

construction that includes outward facing store fronts, additional sidewalks,

improvements to the surrounding streets and a relocated transit hub.

On May 9, 2005, the Roseville City Council gave Morgan Stanley approval to

build a 181,831 square foot lifestyle center known as The Plaza at Rosedale

Center. The Plaza at Rosedale Center breaks tradition as the first super

regional shopping center in the market to add a dynamic combination of

entertainment, lifestyle and fashion retailers in a complementary open-air

design.

The project’s design is focused on convenience with curbside parking in

front of retail stores and a pedestrian friendly shopping experience offering

easy access between the Center and Plaza. The Plaza’s lower level will

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ALL ACCESSTO ARRANGE FOR AN INTERVIEW OR PLAN A SITE TOUR, CONTACT:

DEMOLITIONBEGINS AUGUST 22ND

ROBIN WEEKS-WYNNE, CMDSenior Marketing ManagerJones Lang LaSalle - RetailRosedale CenterDirect: 651.746.5303Fax: 651.638.3599Email: robin.weeks-wynne@am.jll.com

EMILY KRAKERAssistant Marketing ManagerJones Lang LaSalle - RetailRosedale CenterDirect: 651.746.5302Fax: 651.638.3599Email: emily.kraker@am.jll.com

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Lower Level Lower Level Elevation

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Upper Level Upper Level Elevation

Theater Elevation 1

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Theater Elevation 2

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Theater Elevation 3 Theater Elevation 4

TIM

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St. Paul Development Timeline

Rosedale Center Year

1955

1962

Rosedale Center opens 1969

1970

1972

1973

1974

1976

Rosedale adds JCPenney 1977

Equitable Life (Prime Property Fund) purchases Rosedale 1978

Rosedale adds Montgomery Ward 1979

1982

Rosedale Donaldson’s becomes Carson Pirie Scott 1988

General Growth acquires Center Companies, begins managing Rosedale 1989

Year Minneapolis - St.Paul

1955 Southdale Center opens

1962 Brookdale Center opens

1969

1970 Southdale adds JCPenney

1972 Northtown Mall opens

1973 Galleria Opens

1974 Maplewood Mall, Ridgedale Center Open

1976 Eden Prairie Center opens

1977 Burnsville Center Opens

1978 Equitable Life (Prime Property Fund) purchases Southdale, Brookdale, Ridgedale

1979

1982 City Center opens in downtown Minneapolis

1988 All metro Donaldson’s convert to Carson Pirie Scott stores

1989 General Growth acquires Center Companies, begins managing Southdale, Brookdale

Gaviidae Common opens in downtown Minneapolis, anchored by Sak’s Fifth Avenue

The Rouse Company acquires part interest in Ridgedale, assumes management

1990

Dayton’s opens expanded Rosedale store 1991

Rosedale renovation completed 1992

Carson Pirie Scott leaves Metro market 1995

Dayton-Hudson buy CPS location, installs Mervyn’s

Compass Retail begins managing Rosedale 1996

Montgomery Ward files for Chapter 11 protection 1997

Lend Lease acquires Equitable Real Estate Services, Compass Retail, creates ERE Yarmouth

Montgomery Ward closes Rosedale location 1998

Sak’s purchases Rosedale former Montgomery Ward location

Sak’s opens the Rosedale Herberger’s 1999

Jones Lang LaSalle acquires property management division of ERE Yarmouth

2000

1990 Dayton’s opens expanded Southdale, Burnsville stores

1991 Southdale renovation completed

Gaviidae Common II opens in downtown Minneapolis, anchored by Neiman Marcus

1992 Mall of America Opens

1995 Carson Pirie Scott leaves Metro market

Dayton-Hudson buy CPS locations, installs Mervyn’s (2nd Dayton’s at Ridgedale)

General Growth buys Homart (Eden Prairie Center)

1996 Compass Retail begins managing Southdale

Maplewood Mall adds Dayton’s, Mervyns

1997 Montgomery Ward files for Chapter 11 protection

Lend Lease acquires Equitable Real Estate Services, Compass Retail, creates ERE Yarmouth

1998 Montgomery Ward closes metro stores

Sak’s purchases 2 other Montgomery Ward locations along with Rosedale locations

Rodamco acquires Maplewood Mall, hires Simon to manage

Prime Property Fund sells Southdale to The O’Connor Group, Wells Park becomes property manager

1999 Sak’s opens 2 other Herberger’s along with Rosedale

Jones Lang LaSalle acquires property management division of ERE Yarmouth

2000 The O’Connor Group hires JLL to manage Southdale after Simon acquires Wells Park

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2001

Target converts Rosedale Dayton’s store to carry Marshall Field’s name 2002

Morgan Stanley acquires Lend Lease U.S. asset management interests 2003

Target sells Rosedale Marshall Field’s, Mervyn’s stores to May Department Stores 2004

Prime Property Funds converts Rosedale ownership structure to private REIT

Rosedale Mervyn’s closes in August

Prime Property funds purchases Rosedale Mervyn’s building, parcel 2005

Roseville city Council approves plans for The Plaza at Rosedale Center

The Plaza at Rosedale projected to open 2006

2001 Dayton-Hudson changes corporate name to Target, Inc.

2002 Target converts Dayton’s stores to carry Marshall Field’s name

O’Connor sells Southdale to Blackstone, who hires Urban Retail as property manager

The Rouse Company acquires full ownership of Ridgedale

2003 Morgan Stanley acquires Lend Lease U.S. asset management interests

Simon acquires Rodamco (Maplewood Mall)

2004 Target sells all Marshall Field’s, metro Mervyn’s stores to May Department Stores

1st Lifestyle Center, Shoppes at Arbor Lakes, opens

Metro Mervyn’s store locations close over the Summer

General Growth acquires the Rouse Company (Ridgedale)

Downtown Minneapolis Sak’s Fifth Avenue downscales to Sak’s Off Fifth

2005 Blackstone sells Southdale to Mills Company

2nd Lifestyle Center, Woodbury Lakes, projected to open

JCPenney opens in remodeled former Mervyn’s locations in Maplewood Mall, Woodbury

2006

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5TER

MS Power Center

Category-dominate anchors; few small tenants

Outlet CenterManufacturers’ outlet stores

Neighborhood CenterConvenience shopping; 30,000 – 100,000 square feet

of gross leaseable area

Super-Regional CenterSimilar to a Regional Center but with more variety and assort-

ment; enclosed with a deeper selection of merchandise and

draws from a large population base

Regional CenterGeneral merchandise; typically enclosed; fashion-oriented

Lifestyle CenterUpscale specialty stores; dining and entertainment in an out-

door setting; outward facing stores

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ALLTHEIMAGESINTHISBOOKAREINCLUDEDONTHISCD

FROM PAGE 6 : LOWER LEVEL : PDF FILE

FROM PAGE 7 : LOWER LEVEL ELEVATION : PDF FILE

FROM PAGE 8 : UPPER LEVEL RENDERING : PDF FILE

FROM PAGE 9 : UPPER LEVEL ELEVATION : PDF FILE

FROM PAGE 10-13 : THEATER ELEVATION 1-4 : PDF FILE

FROM PAGE 14-19 : TIMELINE & HISTORY : DOC FILE

The Plaza at Rosedale Center10 Rosedale CenterRoseville, MN 55113 www.myrosedale.com