how to build a company page - linkedin

23
Marketing Solutions 1 Marketing Solutions How to Build a Company Page October 4, 2012

Upload: marcin-czajka

Post on 26-Jun-2015

772 views

Category:

Documents


2 download

TRANSCRIPT

Page 1: How to build a Company Page - Linkedin

Marketing Solutions 1Marketing Solutions

How to Build a Company Page

October 4, 2012

Page 2: How to build a Company Page - Linkedin

Marketing Solutions 2Marketing Solutions

Agenda:

Company Page Elements Requirements Setting up a Company Page

– Overview Tab– Products & Services– Product Pages

Page 3: How to build a Company Page - Linkedin

Marketing Solutions 3Marketing Solutions

Company Page Elements

3

Careers Tab

Overview Tab Products & Services Tab Product Detail Page

Analytics Tab (not pictured)

Page 4: How to build a Company Page - Linkedin

Marketing Solutions 4Marketing Solutions

Company pages are self serve

Page 5: How to build a Company Page - Linkedin

Marketing Solutions 5Marketing Solutions

Requirements

You can add a new Company Page or edit the existing Company Page only if you meet all of the following requirements:

1. You are a current company employee AND your position is on your profile2. A company email address is one of the confirmed email addresses on your

LI account3. You associate your profile with the RIGHT company. You must click on a

name from our company name dropdown list when you edit or add a position on your profile

4. Your company’s email domain is unique to the company

Note: Common email domains like yahoo.com, gmail.com, and hotmail.com can't be used when creating a company page because they're not unique to an individual company.

Page 6: How to build a Company Page - Linkedin

Marketing Solutions 6Marketing Solutions

Step 1: Adding a Company

Click ‘Companies’ on top nav

Click ‘Add a Company’ from Companies Page

Page 7: How to build a Company Page - Linkedin

Marketing Solutions 7Marketing Solutions

Step 2: Populate Overview Tab

7

1. Select Language

2. Designate Admins 1. select up to 25 individual connections as admins

or grant permissions to all employees with your company email domain

3. Upload an hero image1. PNG, JPEG, or GIF; max size 2 MB.

2. Image sizes 646x220 and 50x50 pixels

4. Upload Logo1. PNG, JPEG, or GIF; max size 2 MB.

2. Note: Image will be resized to fit 100x60 pixels

5. Add Company Description

6. Add Specialties

7. Fill out Company Specifics1. Company Type

2. Company Size

3. Company URL

4. Industry

5. Operating Status

6. Year Founded

7. Company Locations (add up to 5)

1

2

3

4

5

6

7

Page 8: How to build a Company Page - Linkedin

Marketing Solutions 8Marketing Solutions 8

Step 3: Add Products & Services

Select ‘Add a product or service’ from the Admin Tool dropdown

Page 9: How to build a Company Page - Linkedin

Marketing Solutions 9Marketing Solutions

Step 4: Populate Product & Services TabP&S Edit Mode – Admin Tool P&S Finished Product

Page 10: How to build a Company Page - Linkedin

Marketing Solutions 10Marketing Solutions

Step 5: Create variations of the page to be served to unique audience segments

content adapts to your defined audience

Up to 30 views

Feature products specific to defined audiences

Page 11: How to build a Company Page - Linkedin

Marketing Solutions 11Marketing Solutions

We can accommodate companies that represent multiple business divisions, subsidiaries, languages

Page 12: How to build a Company Page - Linkedin

Marketing Solutions 12Marketing Solutions

Multiple pages are mapped together with an Affiliate Module

Employee count: Roll up of parent and subsidiaries

Parent company Subsidiary company

Module displays all affiliated companies

Employee count: For subsidiary only

Followers count: For that page only (do not roll up)

Page 13: How to build a Company Page - Linkedin

Marketing Solutions 13Marketing Solutions

Companies can communicate directly with their followers by sending Status Updates

Page 14: How to build a Company Page - Linkedin

Marketing Solutions 14Marketing Solutions 14

Send a Status Update from the Overview Tab

Enter your message for your follower

Select whether it will appear in all Follower NUS feeds or go to a targeted audience

Page 15: How to build a Company Page - Linkedin

Marketing Solutions 15Marketing Solutions 15

LinkedIn has the Most Compelling Targeted UpdatesCompanies can sent updates to all follower or a targeted segment

Company Update Targeting Dimensions

Language ✓

Geography ✓ ✓ ✓

Industry ✓

Company Size ✓

Function ✓

Seniority ✓

Non-company employees ✓

Requires company to classify ✓

Page 16: How to build a Company Page - Linkedin

Marketing Solutions 16Marketing Solutions 16

All targeting options match LinkedIn Ads criteria

Making no selections assumes “all” are targeted

Selecting segments in the target audience window

Choose all followers or exclude employees. There is no “employee only” option.

Displays targeted follower and total follower counts

A minimum of 100 followers is required in the target selects to create a segment

Page 17: How to build a Company Page - Linkedin

Marketing Solutions 17Marketing Solutions 17

Refreshed daily

Updates stay on the page for 40 days or up to most recent 25, whichever comes first

Find individual Update statistics on the Overview tab

All updates appear on the Company Page, including updates that are targeted to specific audiences

Pin one post to the top (optional)

[Admin view]

Page 18: How to build a Company Page - Linkedin

Marketing Solutions 18Marketing Solutions

Admin View of Overview Tab

18

Clicking on “targeted audience” reveals targeting that was utilized.

Page 19: How to build a Company Page - Linkedin

Marketing Solutions 19Marketing Solutions

Pin an Update to the top of Update Stream

19

And here’s the featured Update in the update stream. Click the red arrow to un-pin it.

Page 20: How to build a Company Page - Linkedin

Marketing Solutions 20Marketing Solutions

Admins can access Page and Follower statistics tabs to learn more about who is visiting and

engaging

Page 21: How to build a Company Page - Linkedin

Marketing Solutions 21Marketing Solutions

Accessing Company Page statistics

21

Click on the Follower and Page Insights links or use the Edit drop down to access statistics about your Company Page

Page 22: How to build a Company Page - Linkedin

Marketing Solutions 22Marketing Solutions

Follow and Page Insights tabs

22

Follower Statistics Page Statistics

Page 23: How to build a Company Page - Linkedin

Marketing Solutions 23Marketing Solutions

Questions?

23