how to build a guild

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The Catalyst for Change AirBNB Uber Netfli x

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Page 1: How to Build a Guild

The Catalyst for Change

AirBNB Uber

Netflix

Page 2: How to Build a Guild

We must adapt

Page 3: How to Build a Guild

How to Build a GuildJames Kitney – Guild Master @ IAG

May 2016@JamesKitney @IAGAust

Page 4: How to Build a Guild

Equipping Ourselves for a Digital Future• Continuous Learning

• Increasing collaboration & connectivity

• More autonomy

• Faster delivery, faster feedback

• Fostering Innovation

• Automate, Automate, Automate

Page 5: How to Build a Guild

• Page 500.00.2016

Enabling the QA’s of the futureManual

Testing with UI

Automation

Automate close to the

code

Independent “Checking” in isolation

Pairing & Collaboratio

n

Centralised Testing

Function

Cross Function Delivery

Page 6: How to Build a Guild

So, How did we equip our people?

Page 7: How to Build a Guild

We started a Guild!

Page 8: How to Build a Guild

What is a Guild?

Page 9: How to Build a Guild

• Page 900.00.2016

Guilds @ IAGDelivery Team

Guild

Page 10: How to Build a Guild

• Page 1000.00.2016

Guilds @ IAG

A Guild is a group of people that have expert technical skills in a particular subject matter. As a community we develop our skills further, collaborate and help to create a connected culture. In doing so, Guilds share learning’s, drive consistency, give people opportunities to raise concerns and help raise visibility of career paths. Guilds allow its members to restore a sense of pride and satisfaction within their work. Guilds are an important building block for our organisation.

Page 11: How to Build a Guild

How we got started?

• Define the landscape

• Form a seed group

• Launch the Guild

• Lots of Lunchtime Learning sessions

Page 12: How to Build a Guild

We hit some snags

• Not everything worked

• People provided valuable feedback

• Culture impacts your approach

• Initial excitement from launches wore off

• Purely organic approach lacks alignment

• Not everyone understood Guilds or their objective

So we pivoted…

Page 13: How to Build a Guild

GROW CONNECT PASSION

Page 14: How to Build a Guild

Where we are now?

• Increase in motivation & engagement

• Innovative ideas

• We are seeing our first thought leaders publishing and speaking

• People are excited to get involved

• People are wanting to work with us

Page 15: How to Build a Guild

Where to next?

• Turning initiatives into an experience

• Making it scale

Page 16: How to Build a Guild

Key Takeouts

• Experiment Experiment Experiment – Start small, measure, get feedback - expand

• Be Brave! – It’s OK to fail

• Be transparent

• Guilds have personalities

Page 17: How to Build a Guild

Thank you.

Twitter: @JamesKitney

LinkedIn