how to build a thriving online community
TRANSCRIPT
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Online Communities
Richard [email protected]
www.feverbee.com
How to create a thriving online community for your business
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$4m
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Most Online Communities
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Most Online Communities
FAIL!
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FAIL!
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FAIL!
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FAIL!
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Join me at “The Yard”
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“The Coca-Cola Company is redefining the relationship between consumers and their sparkling beverages with the launch of the Sprite Yard, a real-time digital “on-the-go” community that provides social connections and downloadable content via their mobile phone anytime, anywhere.”
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“The Coca-Cola Company is redefining the relationship between consumers and their sparkling beverages with the launch of the Sprite Yard, a real-time digital “on-the-go” community that provides social connections and downloadable content via their mobile phone anytime, anywhere.”FAIL!
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Why do most online communities fail?
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Be realistic
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• New Customers• SEO• Sales & PR• Short-Term
The wrong reasons to start a community
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Start a community for the
right reasons
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Extreme Loyalty
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Great ideas
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New sources of revenue
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Recruitment
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Sales leads
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Integration
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You can’t “bolt-on” a community
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Integrate yourproducts, promotion and price
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Only start a community if you want the benefits a community can offer AND can integrate the community
with your organization
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“That’s great. But how do you actually do it?”
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There’s a secret…
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amateurThink like an
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strong interestLook for a
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Passion
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Use simple technology
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Start small
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bigGrow
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Write about the
community
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Start interesting discussions
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Build relationships
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The future of online communities
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The future of online communities
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Thank you!
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Thank you!
(Applause)
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Questions?