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TRANSCRIPT
HowtoBuild
aUCITCommunityOnline
YvonneTevis,AlexaRivetti,KarishmaMorabia(UCOP)
WhytheUCITCommunityMatters
� Thesciencebehindsocialmedia
� Tools
� Howyoucangetinvolved
WhatWeCover
Dr.MarkGranovetter
“TheStrengthofWeakTies”(1973)
Itisthepeoplewithwhomwe
areleastconnectedwhoofferus
themostopportunity.
TheStrengthofWeakTies
� StrongTie:Immediatefamily,spouse,bestfriend,
closestco-workers.
� WeakTie:Facebookfriendfromhighschool,distant
relative,colleaguefromdifferentdepartmentor
differentcampus
� LatentTies:
DefiningTieStrength
� Weaktiesaremorelikelytoprovideaccesstounique
informationandresourcesthanarestrongties.i.e.,infoon
newjobopportunities,aswellasresourcesforcollective
action.
� Indiffusionprocesses,whateveristobediffusedcanreach
alargernumberofpeople,andtraversegreatersocial
distance,whenpassedthroughweaktiesthanstrong.
Source:Granovetter,Mark.(1973).TheStrengthofWeak
Ties.
AmericanJournalofSociology78(6):1360-1380.
WeakTies
� YouTube� LinkedIn� UCITBlog� WebStreamedTownHalls
� Webinars
� GrowthHackingTools
� StudentInterns
Tools
� Twitterisgreatfornetworkingatconferences!Don’t
forgettouse#UCCSC2016
� Averagelifespanoftweetisonly18mins
� Usedforbothprofessionalandpersonalaccounts
� Makesiteasytocommunicatewitheveryonefrom
studentstoC-suiteexecutivesandcelebrities
� Increasesawarenessbecausepeoplearelikelytostay
onyourwebsitelongerwhentheyarewatchinga
video
� Itappealstomultiplesenses
� Bestwaytogetafeelofaneventormakeamessage
morepersonal
� Nowadays,videosareprettycheaptomakethanksto
innovativetechnology
YouTube
TownHallWebstreams
Webinars
� GoogleAnalytics,YouTubeAnalytics,andTwitter
Analytics
� EmailMarketing–Howdoesitworks?
� Coldemails–latentties
� Emailssenttocampuslistserv–weakties
GrowthHacking
Interns:WhyHiringaMillennial
SupportstheMission
� ShareyourideasonTwitter!Tweetwith#UCCSC,tag
@UCalifornia_ITor@Andriola_UC
� InterviewfortheUCCSCmovie!It’sfunJ
� Hostawebinar
� PostaconversationontheLinkedIngroup.Don’tbeafraidtoaskquestionsthere.
� Connectwitheveryoneyoumeetattheconference
onLinkedIn!
� SubscribetotheUCITBlog� Writeablogpost.Shareyourstory!
HowCanWeBe“InITTogether?!”