how to build an in-house digital marketing team that will generate revenue- guaranteed! clement...
DESCRIPTION
Digital Marketing Theatre - June 19th, 10:30-11:00 This presentation will cover: - Recruitment & on and off-location training - Brand strategy - Competition research - Traffic generation - Design & development (custom web apps) - Funnel creation - Conversion optimisation - Web analytics - Online business platform (e-commerce, CRM)TRANSCRIPT
How to build an in-house digital marketing team that will generate
revenue — guaranteed
ImportantThese slides have been updated with current
project figures—a significant increase from the presentation date figures!
Presented byClément Yeung (Chairman) and Bogdan Brad (CEO)
Why is building an in-housedigital marketing team an investment
and not an expense?
1. It helps secure your organisation’s digital future
Why is building an in-house digital marketing team an investment and not an expense?
2. It can create beneficialorganisational change
Why is building an in-house digital marketing team an investment and not an expense?
3. It creates more career opportunities and intrapreneurship
Why is building an in-house digital marketing team an investment and not an expense?
4. You could become a celebrity in your organisation
Why is building an in-house digital marketing team an investment and not an expense?
What are the challenges?
1. It can be more expensive than an agency in the short term
What are the challenges?
2. The new team will need a leader—not a manager
What are the challenges?
3. You may have to fight for your vision to be embraced
What are the challenges?
How do I convince my organisation that a digital team is necessary?
1. Demonstrate that change is essential
How do I convince my organisation that a digital team is necessary?
2. Present the vision
How do I convince my organisation that a digital team is necessary?
3. Offer the solution
How do I convince my organisation that a digital team is necessary?
4. Set expectations and involve stakeholders
How do I convince my organisation that a digital team is necessary?
How do I start buildingour A-Team for
digital marketing operations?
1. Put the culture first
How do I start building our A-Team for digital marketing operations?
2. Concise roles & responsibilities with large growth opportunities
How do I start building our A-Team for digital marketing operations?
How do I start building our A-Team for digital marketing operations?
3. Make sure the organisation is ready to welcome the team
4. Plan the induction processin advance
How do I start building our A-Team for digital marketing operations?
What kind of results should I expect after installing an in-
house digital marketing team?
Online sales in 6 months:
€808,435.71
What kind of results should I expect after installing an in-house digital marketing team?
Return on investment for client:
323%
What kind of results should I expect after installing an in-house digital marketing team?
Increased average order value by:
20.2%
What kind of results should I expect after installing an in-house digital marketing team?
Total online leads generated:
2,018
What kind of results should I expect after installing an in-house digital marketing team?
Total orders generated:
269
What kind of results should I expect after installing an in-house digital marketing team?
Increased traffic by:
52.76%
What kind of results should I expect after installing an in-house digital marketing team?
Discover exactly how we can help you generate more revenue online by contacting us at:
[email protected]: +852 8170 0199Mobile: +44 750 661 2156
Download the case study here