how to build and sell mobile apps - apple's app store case study
DESCRIPTION
I delivered a talk in a mobile content seminar. My talk's about how to develop and sell mobile apps, especially for Apple App Store platform. *Some data are taken from Apple CEO keynote on WWDC 2010.TRANSCRIPT
![Page 1: How to Build and Sell Mobile Apps - Apple's App Store Case Study](https://reader031.vdocument.in/reader031/viewer/2022020803/540a22318d7f72384c8b46de/html5/thumbnails/1.jpg)
PT. Dycode Cominfotech Development
![Page 2: How to Build and Sell Mobile Apps - Apple's App Store Case Study](https://reader031.vdocument.in/reader031/viewer/2022020803/540a22318d7f72384c8b46de/html5/thumbnails/2.jpg)
How To build and Sell your Mobile Application
Andri [email protected]
CEO, DyCode | MVP | President, iMadCamp.org
![Page 3: How to Build and Sell Mobile Apps - Apple's App Store Case Study](https://reader031.vdocument.in/reader031/viewer/2022020803/540a22318d7f72384c8b46de/html5/thumbnails/3.jpg)
![Page 4: How to Build and Sell Mobile Apps - Apple's App Store Case Study](https://reader031.vdocument.in/reader031/viewer/2022020803/540a22318d7f72384c8b46de/html5/thumbnails/4.jpg)
![Page 5: How to Build and Sell Mobile Apps - Apple's App Store Case Study](https://reader031.vdocument.in/reader031/viewer/2022020803/540a22318d7f72384c8b46de/html5/thumbnails/5.jpg)
• 1 app for all cinemas
• Covers 33 cities in Indonesia
• User experience
• Social functionality
![Page 6: How to Build and Sell Mobile Apps - Apple's App Store Case Study](https://reader031.vdocument.in/reader031/viewer/2022020803/540a22318d7f72384c8b46de/html5/thumbnails/6.jpg)
![Page 7: How to Build and Sell Mobile Apps - Apple's App Store Case Study](https://reader031.vdocument.in/reader031/viewer/2022020803/540a22318d7f72384c8b46de/html5/thumbnails/7.jpg)
of its kind for iPhone in Indonesia
![Page 8: How to Build and Sell Mobile Apps - Apple's App Store Case Study](https://reader031.vdocument.in/reader031/viewer/2022020803/540a22318d7f72384c8b46de/html5/thumbnails/8.jpg)
500Users within 4 weeks and counting
*16 Movreak users a day
![Page 9: How to Build and Sell Mobile Apps - Apple's App Store Case Study](https://reader031.vdocument.in/reader031/viewer/2022020803/540a22318d7f72384c8b46de/html5/thumbnails/9.jpg)
TOP 10Paid App
![Page 10: How to Build and Sell Mobile Apps - Apple's App Store Case Study](https://reader031.vdocument.in/reader031/viewer/2022020803/540a22318d7f72384c8b46de/html5/thumbnails/10.jpg)
Customer ratings on the AppStore
![Page 11: How to Build and Sell Mobile Apps - Apple's App Store Case Study](https://reader031.vdocument.in/reader031/viewer/2022020803/540a22318d7f72384c8b46de/html5/thumbnails/11.jpg)
“Love it! Sangat simpel dan cukup informatif”
“Cool app...” “Wow... It's too amazing app for a movie freak like me...”
“Movie maniac harus punya app ini...”
“Gak sabar fiturnya untuk lihat urutan kursinya nih...”
“With this app, saturday movie date will be a lot easier...”
“Very nice app...”
“Aplikasi yg sangat membantu pencinta movie di bioskop...”
“...bagus dan informatif sekali...”
![Page 12: How to Build and Sell Mobile Apps - Apple's App Store Case Study](https://reader031.vdocument.in/reader031/viewer/2022020803/540a22318d7f72384c8b46de/html5/thumbnails/12.jpg)
$1.99
free
![Page 13: How to Build and Sell Mobile Apps - Apple's App Store Case Study](https://reader031.vdocument.in/reader031/viewer/2022020803/540a22318d7f72384c8b46de/html5/thumbnails/13.jpg)
Microsoft SQL Server 2008
HTTP/REST
Real-world Scenario
![Page 14: How to Build and Sell Mobile Apps - Apple's App Store Case Study](https://reader031.vdocument.in/reader031/viewer/2022020803/540a22318d7f72384c8b46de/html5/thumbnails/14.jpg)
Demo
![Page 15: How to Build and Sell Mobile Apps - Apple's App Store Case Study](https://reader031.vdocument.in/reader031/viewer/2022020803/540a22318d7f72384c8b46de/html5/thumbnails/15.jpg)
iPhone users in Indonesia*
30,000
*Telkomsel’s data
“Non-official” iPhone users?
![Page 16: How to Build and Sell Mobile Apps - Apple's App Store Case Study](https://reader031.vdocument.in/reader031/viewer/2022020803/540a22318d7f72384c8b46de/html5/thumbnails/16.jpg)
iPod Touch?
![Page 17: How to Build and Sell Mobile Apps - Apple's App Store Case Study](https://reader031.vdocument.in/reader031/viewer/2022020803/540a22318d7f72384c8b46de/html5/thumbnails/17.jpg)
iPad users within 59 days
2 million
![Page 18: How to Build and Sell Mobile Apps - Apple's App Store Case Study](https://reader031.vdocument.in/reader031/viewer/2022020803/540a22318d7f72384c8b46de/html5/thumbnails/18.jpg)
iOS devices (iPad, iPhone, iPod Touch) sold
100 million
![Page 19: How to Build and Sell Mobile Apps - Apple's App Store Case Study](https://reader031.vdocument.in/reader031/viewer/2022020803/540a22318d7f72384c8b46de/html5/thumbnails/19.jpg)
![Page 20: How to Build and Sell Mobile Apps - Apple's App Store Case Study](https://reader031.vdocument.in/reader031/viewer/2022020803/540a22318d7f72384c8b46de/html5/thumbnails/20.jpg)
Over 225,000 apps -the most vibrant app community in the world
App Store
![Page 21: How to Build and Sell Mobile Apps - Apple's App Store Case Study](https://reader031.vdocument.in/reader031/viewer/2022020803/540a22318d7f72384c8b46de/html5/thumbnails/21.jpg)
Apps downloaded from the App Store
5 billion
![Page 22: How to Build and Sell Mobile Apps - Apple's App Store Case Study](https://reader031.vdocument.in/reader031/viewer/2022020803/540a22318d7f72384c8b46de/html5/thumbnails/22.jpg)
Native iPad apps in the App Store
8,500
![Page 23: How to Build and Sell Mobile Apps - Apple's App Store Case Study](https://reader031.vdocument.in/reader031/viewer/2022020803/540a22318d7f72384c8b46de/html5/thumbnails/23.jpg)
Native iPad apps downloads
35 million
![Page 24: How to Build and Sell Mobile Apps - Apple's App Store Case Study](https://reader031.vdocument.in/reader031/viewer/2022020803/540a22318d7f72384c8b46de/html5/thumbnails/24.jpg)
“I earned more on sales of The Element for iPad in the first day than from the past 5 years of Google ads on periodictable.com”
- Theo Gray, Wolfram Associates
![Page 25: How to Build and Sell Mobile Apps - Apple's App Store Case Study](https://reader031.vdocument.in/reader031/viewer/2022020803/540a22318d7f72384c8b46de/html5/thumbnails/25.jpg)
Apps submitted each week
15,000
![Page 26: How to Build and Sell Mobile Apps - Apple's App Store Case Study](https://reader031.vdocument.in/reader031/viewer/2022020803/540a22318d7f72384c8b46de/html5/thumbnails/26.jpg)
Apps approved in 7 days
95%
![Page 27: How to Build and Sell Mobile Apps - Apple's App Store Case Study](https://reader031.vdocument.in/reader031/viewer/2022020803/540a22318d7f72384c8b46de/html5/thumbnails/27.jpg)
What happen?
5% ?
![Page 28: How to Build and Sell Mobile Apps - Apple's App Store Case Study](https://reader031.vdocument.in/reader031/viewer/2022020803/540a22318d7f72384c8b46de/html5/thumbnails/28.jpg)
The apps doesn’t function
Use private APIs
The apps crashes
![Page 29: How to Build and Sell Mobile Apps - Apple's App Store Case Study](https://reader031.vdocument.in/reader031/viewer/2022020803/540a22318d7f72384c8b46de/html5/thumbnails/29.jpg)
Help free app developers to earn money
Emotion + interactivity
iAds keep you in your app
Built into iOS 4
Apple sells and hosts the ads
60% revenues go to developers
Payment via iTunes connect
![Page 30: How to Build and Sell Mobile Apps - Apple's App Store Case Study](https://reader031.vdocument.in/reader031/viewer/2022020803/540a22318d7f72384c8b46de/html5/thumbnails/30.jpg)
![Page 31: How to Build and Sell Mobile Apps - Apple's App Store Case Study](https://reader031.vdocument.in/reader031/viewer/2022020803/540a22318d7f72384c8b46de/html5/thumbnails/31.jpg)
July 1
![Page 32: How to Build and Sell Mobile Apps - Apple's App Store Case Study](https://reader031.vdocument.in/reader031/viewer/2022020803/540a22318d7f72384c8b46de/html5/thumbnails/32.jpg)
$60 million
![Page 33: How to Build and Sell Mobile Apps - Apple's App Store Case Study](https://reader031.vdocument.in/reader031/viewer/2022020803/540a22318d7f72384c8b46de/html5/thumbnails/33.jpg)
How do we start?
![Page 34: How to Build and Sell Mobile Apps - Apple's App Store Case Study](https://reader031.vdocument.in/reader031/viewer/2022020803/540a22318d7f72384c8b46de/html5/thumbnails/34.jpg)
http://developer.apple.com/iphone
![Page 35: How to Build and Sell Mobile Apps - Apple's App Store Case Study](https://reader031.vdocument.in/reader031/viewer/2022020803/540a22318d7f72384c8b46de/html5/thumbnails/35.jpg)
![Page 36: How to Build and Sell Mobile Apps - Apple's App Store Case Study](https://reader031.vdocument.in/reader031/viewer/2022020803/540a22318d7f72384c8b46de/html5/thumbnails/36.jpg)
iOS SDK + Xcode
iPhone Developer Program
![Page 37: How to Build and Sell Mobile Apps - Apple's App Store Case Study](https://reader031.vdocument.in/reader031/viewer/2022020803/540a22318d7f72384c8b46de/html5/thumbnails/37.jpg)
iPhone Developer Program subscription fee / year
$99
![Page 38: How to Build and Sell Mobile Apps - Apple's App Store Case Study](https://reader031.vdocument.in/reader031/viewer/2022020803/540a22318d7f72384c8b46de/html5/thumbnails/38.jpg)
Develop
![Page 39: How to Build and Sell Mobile Apps - Apple's App Store Case Study](https://reader031.vdocument.in/reader031/viewer/2022020803/540a22318d7f72384c8b46de/html5/thumbnails/39.jpg)
Test
![Page 41: How to Build and Sell Mobile Apps - Apple's App Store Case Study](https://reader031.vdocument.in/reader031/viewer/2022020803/540a22318d7f72384c8b46de/html5/thumbnails/41.jpg)
Q&A
![Page 42: How to Build and Sell Mobile Apps - Apple's App Store Case Study](https://reader031.vdocument.in/reader031/viewer/2022020803/540a22318d7f72384c8b46de/html5/thumbnails/42.jpg)
DyCodewww.dycode.com | [email protected] IT Solutions for Optimal Business Value