how to build links google loves #searchlondon
TRANSCRIPT
How to build the links that Google will love you having and you'll enjoy buildingSearch London
http://twitter.com/kelvinnewman
Strategy DirectorSiteVisibility
A digital agency specialising in retail, travel and financial services
OrganiserBrightonSEO
The Free SEO Conference
A Short History of Link Building
A Process For Content Marketing
Twelve Tools
A Short History of Link Building
then penguin came along...
jamesonf
and now it’s hard
Alex E. Proimos
Not True
It was always hard
normalityrelief
we just got lazy
Nickolas Nikolic
Warning slightly laboured metaphor
ahead
Google Wants to be a ‘real boy’
kennymatic
An Aside;
What’s a good link?
Proximity to ideal
wikipedia as ideal
Random Surfer Model
Richard Masoner / Cyclelicious
Not what an SEO would build
net_efekt
Not Embarrassing
Another Aside;
Aren’t Links Dead?
CaioSchiavo
Social Signal=
Rankings
Correlation≠
Causation
Rankings=
Social Signals
More complex than that, but we now
have a great compass
Heartlover1717
A Process For Content Marketing
Engaging Content
Marketing
Evaluation
BrightonSEO Salary Survey
Engaging Content
Marketing
Evaluation
Involve your ideal linkers
flickr-330935066-hd.jpg
Excellent isn’t enough
The quest for exceptional
Content Doesn’t Follow an S-Curve
Venture Capital Content Creation
Philosophy
Twelve Tools
Social Crawlytics
http://socialcrawlytics.com/
Question Referrers
http://www.slideshare.net/kelvinnewman/5-instantly-actionable-insights-from-google-analytics
Discussion Search
Content Idea Generator Google Doc
https://docs.google.com/spreadsheet/ccc?key=0Aj4U6wmYE1X6dDB5S1lDUXFzaTUxME5IRmJqZ2ozZGc#gid=0
Amazon KDP
https://kdp.amazon.com/self-publishing/signin
Clockwork Pirate
http://www.clockworkpirate.com/
tl;dr
produce something exceptional that you know people will link to and
help them do so...
