how to build your brand on linkedin
TRANSCRIPT
Fundamentally changed the environment
business professionals
operate in
60% of the sales cycle is over before sales rep involvement
You must be sharing content & engaging in conversations through social media to
impact the buying cycle
Expect to be Googled
Control what is found
Get Noticed
Build Your Professional brand�
1 number
View yourself as a product
Optimize Your profile to be found�
2 number
Complete Your Profile
Headline Photo
Summary Experience
At least 5 skills At least 50 connections
=�
@sellsocialmedia
You’re 40 times more effective with a complete LinkedIn profile
No profile photo,
No credibility
Upload a professional headshot
Keywords
words or exact phrases used to search for
someone, or something, on the Internet
Who you are
Whom you serve
How you help
Tell your story with a Summary Statement
Affirm relevant Skills Get endorsed
Showcase What You Do Best
Leverage a Powerful Network of Connections�
3 number
Connect with purpose
Strong Ties = your friends, first degree connections on LinkedIn.
Weak Ties = your acquaintances, friends of friends. Second and third degree connections on LinkedIn.
Sociologist Mark Granovetter’s Classic Study of Connectors
operates on this very premise�
Enabling professionals to build a network of
“weak ties” to increase their sphere of influence
Listen to your Network
Study Social Signals
Engage People Who Viewed Your Profile
Check Notifications
ReSearch for Targeted Prospects
S�
Refine your search by criteria: function, seniority level, industry, geography, current/previous jobs…
Engage with Content for Thought Leadership �
4 number
People come to social platforms for thought leadership
Content now garners six times more engagement than jobs on LinkedIn.
Build Expertise Around a Niche You Own
Focus on timely and relevant
Status updates
Engage, don’t enrage
Think W.H.A.M factor
What here affects
me?
How to Increase Engagement
on LinkedIn Status Updates
�
#1. Include Links
#2. Use Images
#3. Educate
#4. Ask Questions
#5. Acknowledge with Mentions
#6. Use listicles
#7. Create Branded Quote Boxes
#8. “Like”
#9. Comment
#10. Share
First 5-10 minutes: acknowledge social signals 5-10 minutes: post updates
5-10 minutes: “like, comment & share” 5 minutes: reply to comments
5 minutes: accept invites
Socialnomics author
Thanks!
Theresa Merrill LinkedIn & Social Media Expert [email protected] Connect with me on LinkedIn Follow me on Twitter @sellsocialmedia Call me: 201.566.1351