how to build your network · build your linkedin profile keep your profile current 1) photo: use a...
TRANSCRIPT
What we will cover
in this workshop
▪ What is LinkedIn?
▪ Build your LinkedIn Profile
▪ Build your professional network
▪ Build and Amplify your personal brand
▪ Use your network on LinkedIn to connect
to an opportunity
▪ Search & Apply for Jobs at LinkedIn
30 million+ employers are
on LinkedIn, with 20 million+
open job opportunities
Millions of mentors and mentees
have signed up to give and get
career advice on LinkedIn
2.8 million recruiters use
LinkedIn to fill open jobs
every day
Build yourprofessional network
and connect to jobs
Build your LinkedIn
profile
Keep your profile current
1) Photo: Use a current, good quality picture to increase credibility and build a stronger connection with members
2) Headline : Who you are and what is Unique about you
3) Location: Adding your location boosts your visibility in searches by up to 23X and helps potential partners find you.
4) Summary: Provide a more personal overview of your career and highlight your areas of expertise.
5) Experience: Highlight your work history and keypositions you’ve held. Include Board, Chair, or
other relevant leadership experience
6) Media: Use photos, presentations, and other rich media to show your thought leadership and promote your company.
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Expand your
network strategically
Who should I reach out to on LinkedIn?
▪ People you have something in common with
▪ People who have a job or work at a company that
interests you
▪ People who may be able to connect you
to someone who can help you achieve
your goals
What should I say?
▪ Who you are
▪ How you came across their profile
▪ How they can help you
Build your personal brand Every day, 660+ million members on LinkedIn
interact with and share content from leaders and
companies they follow. Every week, LinkedIn Editors
publish and share thought-provoking content from
influencers on the platform. The result? Hundreds of
thousands of best-in-class articles published and
consumed.
Add your voice to the conversation.
Use long post - LinkedIn Pulse to share your views
on current affairs in business in the form of simple stories.
Share your personal experiences of day to day life which
influences you.
Share your point ofview
Curate articlesthat resonate withyou
Offer insights drawn from yourexperience
Keep tabs on your
industry, news & trends
Strengthen your learning curve by staying ahe
ad of the news curve and on top of industry
trends.
Use LinkedIn to quickly gain new insights and
to keep your thinking fresh.
Use LinkedIn to track market intelligence.
Because upstarts tend to make the most of so
cial media, LinkedIn is often the first place you
’ll see new challengers emerge.
Follow and join conversations that align with your
personal interests and goals.
Follow companies to receive their latest posts and
announcements.
Use your network onLinkedIn to connectto opportunity1. Message connections
2. Ask for informational interviews
3. Request referrals
4. Request recommendations
5. Find a mentor with career advice
6. Add value and engage
Like and share things thatpeople in your network
will care about and post
Join groups andexchange insights with
school or program alumni
Invest time in yourConnections and request
informational interviews
Give testimonialsand recommendations
to others
Add value and engage with your network
Use your network
Search and applyfor jobs on LinkedIn1. Set career interests
2. Search for jobs
3. Create search alerts
4. Review “Jobs You May Be Interested In”
5. Follow companies
6. Apply actively
Recruiters on LinkedIn can filter specifically
for candidates who have engaged with
their company page. Make sure to show
your interest by taking this easy step.
Search and apply for jobs
Follow companies
Explore employers you are
interested in working for by
following their company page.
Check out the “Life” section to
learn more about the company’s
culture, values, and professional
development opportunities.
Extra credit
Join groupsFind and join groups of professionals
to give and get career help and
resources by filtering for ”Groups”
using the search bar.
Consider joining groups for:
Professionals in your industry
Alumni of your school or
training program