How to Castrate a Bull: Unexpected Lessons on Risk, Growth, and Success inBusiness, 2008, 208 pages, Dave Hitz, 0470442670, 9780470442678, John Wiley &Sons, 2008

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Dave Hitz likes to solve fun problems. He didn’t set out to be a Silicon Valley icon, a businessvisionary, or even a billionaire. But he became all three. It turns out that business is a mosaic ofinteresting puzzles like managing risk, developing and reversing strategies, and looking into thefuture by deconstructing the past.As a founder of NetApp, a data storage firm that began as anidea scribbled on a placemat and now takes in $4 billion a year, Hitz has seen his company gothrough every major cycle in business—from the Jack-of-All-Trades mentality of a start-up,through the tumultuous period of the IPO and the dot-com bust, and finally to a mature enterprisecompany. NetApp is one of the fastest-growing computer companies ever, and for six years in arow it has been on Fortune magazine’s list of Best Companies to Work For. Not bad for a highschool dropout who began his business career selling his blood for money and typing the names ofdiseases onto index cards.With colorful examples and anecdotes, How to Castrate a Bull is a storyfor everyone interested in understanding business, the reasons why companies succeed and fail,and how powerful lessons often come from strange and unexpected places.Dave Hitz co-foundedNetApp in 1992 with James Lau and Michael Malcolm. He served as a programmer, marketingevangelist, technical architect, and vice president of engineering. Presently, he is responsible forfuture strategy and direction for the company. Before his career in Silicon Valley, Dave worked as acowboy, where he got valuable management experience by herding, branding, and castratingcattle.

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