SWITCHHow to change things when change is hard.

Chip Heath & Dan Heath

Why is change so hard?

Find Bright Spots!

Put Feelings First.

SWITCH

Surprising research about change…

Why Change Is So Hard (4 minutes)

https://www.youtube.com/watch?v=RpiDWeRN4UA&list=PLJ_0P2YPsW-1L9xQC7Lpc6_cFVjfyuche

“SWITCH” Why is change so hard?

You are simply asking yourself, “What’s working and how can we do more of it?”

Dan Heath: How to Find Bright Spots (3.5 minutes)

https://www.youtube.com/watch?v=zbLNOS7MxFc

“SWITCH” and Find Bright Spots

Behavior change happens in highly successful situations mostly by speaking to people’s feelings.

Dan Heath: Want Your Organization to Change? Put Feelings First (3.5 minutes)

https://www.youtube.com/watch?v=JhBzxy7CneM

“SWITCH” and Put Feelings First

1. What looks like resistance is often a lack of clarity. So provide crystal-clear direction.

2. You can’t get your way by force for very long. So it’s critical that you engage people’s emotional side.

3. What looks like a people problem is often a situation problem.

Research…success changes follow a pattern.

On your own….

Video Review for Switch by Chip and Dan Heath (8 minutes) https://www.youtube.com/watch?v=qmmwWxVzSsw

Still not a believer???

http://www.ciscsymposium.org/#!featured-speakers/cibp

CISC speakers and references