how to choose a rich media provider msn road show - south east asia
TRANSCRIPT
How to choose
a rich media providerMSN Road Show - South East Asia
Why do I need a vendor?
• Technology vendors are leading the creative marketing opportunities online and the ability to measure success
• Ability to plan, serve and track multiple campaigns across multiple sites, markets – a communication tool
• Access to a range of online ad formats and marketing solutions – automatic video encoding, behavioural targeting, ad synchronisation…constantly developing
• A deeper understanding of your success – interaction metics
• High level of technical and account management support for media agencies, creatives and publishers
• Able to advise to use of creative, formats and ad-serving system
A very brief look at the main vendors…
Major players globally• Eyeblaster – Formed 1999, an integrated offering with a
rich media legacy. New to search.• Doubleclick – The original adserver. Most renowned globally
with a standard banner/search heritage. Newer to RM.• Point Roll – Number one in the US, lesser known elsewhere• Atlas – another integrated offering from standard banner /
search heritage. Newer to RM.
Local competition• Webdna, Icast, Smartcreative, Innity, United Virtualities
- all with different leanings, limited technology, reporting and service offerings
What do clients want from rich media solutions?
Essential features – what should your platform deliver?
Three-way communication – plan, upload, approve, serve (creative, media planner, publisher all interface in one place)Ease of use – streamline processesReporting – track ALL interactions not just click through ratesEnable best use of creative messages – constantly evolving (formats, features, quality)
What matters most to who?
To creative agencies - Creative flexibility. Ad formats, ease of use, video qualityTo media and creative - Local support – on the ground technical / account mgt. supportTo you / publisher – The above and Great CPM rates!
What are Eyeblaster’s USPs?
ServiceLocalised support – over a dozen marketsQuick turnaround time – dedicated technical staff / AMsAbility to support pan regional, global campaign
Rich media legacyUser friendly platform with advanced featuresWide range of ad formatsSuperb video quality – automatic encoding
Customer baseEyeblaster products and services are used by the leading media agencies, creative agencies, publishers and advertisers across the globe. We serve thousands of new campaigns every day.
