how to choose a web marketing vendor and hold them accountable

with Ken HardisonThe Legal Marketing & Management Authority

and Tanner JonesVP of Business Development

Providing Knowledge to Grow Your Practice

How to choose a Web marketing vendor and hold them accountable

Tanner JonesVP of Business Development


Ken HardisonThe Legal Marketing & Management Authority


Pipe dream promises


Qualifying your vendor• Ratio of sales people to production staff

• Is work done in the U.S.? (% outsourced?)

• Qualifications of your content writers?

• Are they ranking themselves?

• Ratio of Account Reps to clients

• 3 references to firms like yours (market, practice)

• How long have they been around?


Be sure you…• Are getting value for your money

• Get a full report

• Know who is involved in your campaign

• Understand how links are being acquired

• See evidence of their ability to bring you success


Value – What to look for• Unique, high-quality content

(not duplicate or “thin”)

• Visually enhanced and engaging pages

• Are you getting traffic?


Value – What to look for• Reliable technology

• Thoughtful conversion-

friendly design

• Branding


A full report includes…• At least monthly meetings

• More than numbers

• Transparency – not just positives

• Analysis – “what this means”


A full report includes…• What is new

(content/links/social)

• Leads tracking

• ROI

• Future plans


Who is working with you?• Primary contact –

what are his/her duties?

• Who does the work?

• Experts on the team?


Who is working with you?• How is their organization

structured?

• Training and certifications?

• Proactive or reactive?


How is your website getting links?• Is it?

• Are they bought or earned?

• Are you getting quality links?


How is your website getting links?• Unique sharable assets?

• Are they actively reaching out?

• Who is representing your firm?


Can they bring you success?• Established or untested?

• Can you speak to their

long-term clients?

• Focused on law firms,

or multi-industry?


Can they bring you success?• Retention rate?

• Growth rate?

• Business model?

• Long term partner,

or “quick boost”?


Takeaways• Value

• Full, transparent information

• Know who they are

• Links Strategy

• Proven record of success


FREE Workshop for allNTL Summit Attendees!

Learn how to systematically...The Profitable

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Date: February 7th, 2016 (over in time for the NTL’s Super Bowl Party!)Location: Loews Miami Beach Hotel (same location as NTL Summit)

ONLY 100 SEATS AVAILABLE!RESERVE YOUR SEAT NOW AT: www.PILMMA.org/NTLsummit


Questions??

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Thank you!

how to choose a web marketing vendor and hold them accountable

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