how to climb to the top of the search results · what google doesn’t want • little or no...

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Eyeflow Internet Marketing How to Climb to the Top of the Search Results

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Page 1: How to Climb to the Top of the Search Results · What Google Doesn’t Want • Little or no original content – “Google will take action against domains that try to rank more

Eyeflow Internet Marketing

How to Climb to the Top of the Search Results

Page 2: How to Climb to the Top of the Search Results · What Google Doesn’t Want • Little or no original content – “Google will take action against domains that try to rank more

What Google Doesn’t Want • Little or no original content – “Google will take action against

domains that try to rank more highly by just showing scraped or other cookie-cutter pages that don't add substantial value to users.- Google

• Link Schemes – “links that weren’t editorially placed or vouched for by the site’s owner on a page” – Google

Page 3: How to Climb to the Top of the Search Results · What Google Doesn’t Want • Little or no original content – “Google will take action against domains that try to rank more

What Google Does Want • Quality Content – “Provide high-quality content on your pages, especially

your homepage. This is the single most important thing to do.” – Google

• Natural Links – “If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site." - Google

Penalty Applied Penalty Removed

Page 4: How to Climb to the Top of the Search Results · What Google Doesn’t Want • Little or no original content – “Google will take action against domains that try to rank more

How Are Successful Sites Doing This?

Page 5: How to Climb to the Top of the Search Results · What Google Doesn’t Want • Little or no original content – “Google will take action against domains that try to rank more

They Start off With an Effective Site…

Page 6: How to Climb to the Top of the Search Results · What Google Doesn’t Want • Little or no original content – “Google will take action against domains that try to rank more

SEO Fundamentals in Place

Page 7: How to Climb to the Top of the Search Results · What Google Doesn’t Want • Little or no original content – “Google will take action against domains that try to rank more

Loads Quickly

Page 8: How to Climb to the Top of the Search Results · What Google Doesn’t Want • Little or no original content – “Google will take action against domains that try to rank more

Works on Multiple Devices

Page 9: How to Climb to the Top of the Search Results · What Google Doesn’t Want • Little or no original content – “Google will take action against domains that try to rank more

Good User Experience

Page 10: How to Climb to the Top of the Search Results · What Google Doesn’t Want • Little or no original content – “Google will take action against domains that try to rank more

Tracks Performance

Page 11: How to Climb to the Top of the Search Results · What Google Doesn’t Want • Little or no original content – “Google will take action against domains that try to rank more

They’re Creating Great Content…

Page 12: How to Climb to the Top of the Search Results · What Google Doesn’t Want • Little or no original content – “Google will take action against domains that try to rank more

Blog Posts

Page 13: How to Climb to the Top of the Search Results · What Google Doesn’t Want • Little or no original content – “Google will take action against domains that try to rank more

Infographics

Page 14: How to Climb to the Top of the Search Results · What Google Doesn’t Want • Little or no original content – “Google will take action against domains that try to rank more

Slide Shows

Page 15: How to Climb to the Top of the Search Results · What Google Doesn’t Want • Little or no original content – “Google will take action against domains that try to rank more

White Papers

Page 16: How to Climb to the Top of the Search Results · What Google Doesn’t Want • Little or no original content – “Google will take action against domains that try to rank more

Videos

Page 17: How to Climb to the Top of the Search Results · What Google Doesn’t Want • Little or no original content – “Google will take action against domains that try to rank more

Surveys

Page 18: How to Climb to the Top of the Search Results · What Google Doesn’t Want • Little or no original content – “Google will take action against domains that try to rank more

They’re Promoting Their Content…

Page 19: How to Climb to the Top of the Search Results · What Google Doesn’t Want • Little or no original content – “Google will take action against domains that try to rank more

Social Networks

Page 20: How to Climb to the Top of the Search Results · What Google Doesn’t Want • Little or no original content – “Google will take action against domains that try to rank more

Bookmarking Sites

Page 21: How to Climb to the Top of the Search Results · What Google Doesn’t Want • Little or no original content – “Google will take action against domains that try to rank more

Digital Asset Networks

Page 23: How to Climb to the Top of the Search Results · What Google Doesn’t Want • Little or no original content – “Google will take action against domains that try to rank more

They’re Newsworthy

Page 24: How to Climb to the Top of the Search Results · What Google Doesn’t Want • Little or no original content – “Google will take action against domains that try to rank more

…they analyze, optimize and repeat

Links & Mentions Goals

Traffic Visibility

Page 25: How to Climb to the Top of the Search Results · What Google Doesn’t Want • Little or no original content – “Google will take action against domains that try to rank more

Are you adding value to the web?

Page 26: How to Climb to the Top of the Search Results · What Google Doesn’t Want • Little or no original content – “Google will take action against domains that try to rank more

Thank You!

Eyeflow Internet Marketing