how to climb to the top of the search results · what google doesn’t want • little or no...
TRANSCRIPT
![Page 1: How to Climb to the Top of the Search Results · What Google Doesn’t Want • Little or no original content – “Google will take action against domains that try to rank more](https://reader033.vdocument.in/reader033/viewer/2022050510/5f9b4b4f74933357d067d96f/html5/thumbnails/1.jpg)
Eyeflow Internet Marketing
How to Climb to the Top of the Search Results
![Page 2: How to Climb to the Top of the Search Results · What Google Doesn’t Want • Little or no original content – “Google will take action against domains that try to rank more](https://reader033.vdocument.in/reader033/viewer/2022050510/5f9b4b4f74933357d067d96f/html5/thumbnails/2.jpg)
What Google Doesn’t Want • Little or no original content – “Google will take action against
domains that try to rank more highly by just showing scraped or other cookie-cutter pages that don't add substantial value to users.- Google
• Link Schemes – “links that weren’t editorially placed or vouched for by the site’s owner on a page” – Google
![Page 3: How to Climb to the Top of the Search Results · What Google Doesn’t Want • Little or no original content – “Google will take action against domains that try to rank more](https://reader033.vdocument.in/reader033/viewer/2022050510/5f9b4b4f74933357d067d96f/html5/thumbnails/3.jpg)
What Google Does Want • Quality Content – “Provide high-quality content on your pages, especially
your homepage. This is the single most important thing to do.” – Google
• Natural Links – “If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site." - Google
Penalty Applied Penalty Removed
![Page 4: How to Climb to the Top of the Search Results · What Google Doesn’t Want • Little or no original content – “Google will take action against domains that try to rank more](https://reader033.vdocument.in/reader033/viewer/2022050510/5f9b4b4f74933357d067d96f/html5/thumbnails/4.jpg)
How Are Successful Sites Doing This?
![Page 5: How to Climb to the Top of the Search Results · What Google Doesn’t Want • Little or no original content – “Google will take action against domains that try to rank more](https://reader033.vdocument.in/reader033/viewer/2022050510/5f9b4b4f74933357d067d96f/html5/thumbnails/5.jpg)
They Start off With an Effective Site…
![Page 6: How to Climb to the Top of the Search Results · What Google Doesn’t Want • Little or no original content – “Google will take action against domains that try to rank more](https://reader033.vdocument.in/reader033/viewer/2022050510/5f9b4b4f74933357d067d96f/html5/thumbnails/6.jpg)
SEO Fundamentals in Place
![Page 7: How to Climb to the Top of the Search Results · What Google Doesn’t Want • Little or no original content – “Google will take action against domains that try to rank more](https://reader033.vdocument.in/reader033/viewer/2022050510/5f9b4b4f74933357d067d96f/html5/thumbnails/7.jpg)
Loads Quickly
![Page 8: How to Climb to the Top of the Search Results · What Google Doesn’t Want • Little or no original content – “Google will take action against domains that try to rank more](https://reader033.vdocument.in/reader033/viewer/2022050510/5f9b4b4f74933357d067d96f/html5/thumbnails/8.jpg)
Works on Multiple Devices
![Page 9: How to Climb to the Top of the Search Results · What Google Doesn’t Want • Little or no original content – “Google will take action against domains that try to rank more](https://reader033.vdocument.in/reader033/viewer/2022050510/5f9b4b4f74933357d067d96f/html5/thumbnails/9.jpg)
Good User Experience
![Page 10: How to Climb to the Top of the Search Results · What Google Doesn’t Want • Little or no original content – “Google will take action against domains that try to rank more](https://reader033.vdocument.in/reader033/viewer/2022050510/5f9b4b4f74933357d067d96f/html5/thumbnails/10.jpg)
Tracks Performance
![Page 11: How to Climb to the Top of the Search Results · What Google Doesn’t Want • Little or no original content – “Google will take action against domains that try to rank more](https://reader033.vdocument.in/reader033/viewer/2022050510/5f9b4b4f74933357d067d96f/html5/thumbnails/11.jpg)
They’re Creating Great Content…
![Page 13: How to Climb to the Top of the Search Results · What Google Doesn’t Want • Little or no original content – “Google will take action against domains that try to rank more](https://reader033.vdocument.in/reader033/viewer/2022050510/5f9b4b4f74933357d067d96f/html5/thumbnails/13.jpg)
Infographics
![Page 14: How to Climb to the Top of the Search Results · What Google Doesn’t Want • Little or no original content – “Google will take action against domains that try to rank more](https://reader033.vdocument.in/reader033/viewer/2022050510/5f9b4b4f74933357d067d96f/html5/thumbnails/14.jpg)
Slide Shows
![Page 15: How to Climb to the Top of the Search Results · What Google Doesn’t Want • Little or no original content – “Google will take action against domains that try to rank more](https://reader033.vdocument.in/reader033/viewer/2022050510/5f9b4b4f74933357d067d96f/html5/thumbnails/15.jpg)
White Papers
![Page 16: How to Climb to the Top of the Search Results · What Google Doesn’t Want • Little or no original content – “Google will take action against domains that try to rank more](https://reader033.vdocument.in/reader033/viewer/2022050510/5f9b4b4f74933357d067d96f/html5/thumbnails/16.jpg)
Videos
![Page 17: How to Climb to the Top of the Search Results · What Google Doesn’t Want • Little or no original content – “Google will take action against domains that try to rank more](https://reader033.vdocument.in/reader033/viewer/2022050510/5f9b4b4f74933357d067d96f/html5/thumbnails/17.jpg)
Surveys
![Page 18: How to Climb to the Top of the Search Results · What Google Doesn’t Want • Little or no original content – “Google will take action against domains that try to rank more](https://reader033.vdocument.in/reader033/viewer/2022050510/5f9b4b4f74933357d067d96f/html5/thumbnails/18.jpg)
They’re Promoting Their Content…
![Page 19: How to Climb to the Top of the Search Results · What Google Doesn’t Want • Little or no original content – “Google will take action against domains that try to rank more](https://reader033.vdocument.in/reader033/viewer/2022050510/5f9b4b4f74933357d067d96f/html5/thumbnails/19.jpg)
Social Networks
![Page 20: How to Climb to the Top of the Search Results · What Google Doesn’t Want • Little or no original content – “Google will take action against domains that try to rank more](https://reader033.vdocument.in/reader033/viewer/2022050510/5f9b4b4f74933357d067d96f/html5/thumbnails/20.jpg)
Bookmarking Sites
![Page 21: How to Climb to the Top of the Search Results · What Google Doesn’t Want • Little or no original content – “Google will take action against domains that try to rank more](https://reader033.vdocument.in/reader033/viewer/2022050510/5f9b4b4f74933357d067d96f/html5/thumbnails/21.jpg)
Digital Asset Networks
![Page 22: How to Climb to the Top of the Search Results · What Google Doesn’t Want • Little or no original content – “Google will take action against domains that try to rank more](https://reader033.vdocument.in/reader033/viewer/2022050510/5f9b4b4f74933357d067d96f/html5/thumbnails/22.jpg)
They Connect with Online Publications
![Page 23: How to Climb to the Top of the Search Results · What Google Doesn’t Want • Little or no original content – “Google will take action against domains that try to rank more](https://reader033.vdocument.in/reader033/viewer/2022050510/5f9b4b4f74933357d067d96f/html5/thumbnails/23.jpg)
They’re Newsworthy
![Page 24: How to Climb to the Top of the Search Results · What Google Doesn’t Want • Little or no original content – “Google will take action against domains that try to rank more](https://reader033.vdocument.in/reader033/viewer/2022050510/5f9b4b4f74933357d067d96f/html5/thumbnails/24.jpg)
…they analyze, optimize and repeat
Links & Mentions Goals
Traffic Visibility
![Page 25: How to Climb to the Top of the Search Results · What Google Doesn’t Want • Little or no original content – “Google will take action against domains that try to rank more](https://reader033.vdocument.in/reader033/viewer/2022050510/5f9b4b4f74933357d067d96f/html5/thumbnails/25.jpg)
Are you adding value to the web?
![Page 26: How to Climb to the Top of the Search Results · What Google Doesn’t Want • Little or no original content – “Google will take action against domains that try to rank more](https://reader033.vdocument.in/reader033/viewer/2022050510/5f9b4b4f74933357d067d96f/html5/thumbnails/26.jpg)
Thank You!
Eyeflow Internet Marketing