how to come up with content ideas - mark johnstone
TRANSCRIPT
how to come up with content ideas
markjohnstone.co
3 starting points
start with the topic
start with the execution
start with the data
an idea is a novel combination of previously unconnected elements in a way that adds value
spend more time gathering the elements
topics data formats
gather more topics
gather more data
[topic] data[topic] statistics[topic] csv[topic] infographic
government data
industry publication data
wikipedia sidebar
wiki / forum
one data point
hashtag data
review data
gather more inspiring executions
sources of inspiration
Awards: Information is Beautiful
NYTimes Graphics: Best of 2015, 2014 and 2013
Curators: Visualising Data (click on collections), FlowingData, ChartPorn, iLoveCharts
Data Journalism: Guardian Datablog, The UpShot, Vox, FiveThirtyEight, Bloomberg
Practitioners: David McCandless, Moritz Stefaner
Company blogs: OKCupid
2 simple ways to come up with more ideas
do more research
gather your own swipe file
thank you
markjohnstone.co
^ yes, that’s .co not .com