how to consistently get a dozen comments per post
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HOW TO CONSISTENTLY GETA DOZEN COMMENTS
PER BLOG POST
WITH YOUR HOST @SCOTTGOULD
AMONG FAR BETTER BLOGGERS
SCOTT GOULD
1. Thats me with some of my peers, who are all better than me.2. At Like Minds, which I run
1. But today is not about me, it’s about you. We’re having a digital dinner over the subject:
HOW TO CONSISTENTLY GETA DOZEN COMMENTS
PER BLOG POST
So let’s begin
KNOW THY METRIC
LESSON 1
1. The first thing you need to know is your metrics. Know Thy Metric
THE USUAL STATISTICS
1. The usual statistics: 400 subscribers / 150 Uniques / 8 Tweets / 4 Likes2. For most standards, this is a FAIL.
THE USUAL STATISTICS #FAIL
1. The usual statistics: 400 subscribers / 150 Uniques / 8 Tweets / 4 Likes2. For most standards, this is a FAIL.
MY PRIZE STATISTICS
1. These are my prize statistics2. Comments are 60% of my engageement3. I get more comments than tweets4. UNFail
MY PRIZE STATISTICS
1. These are my prize statistics2. Comments are 60% of my engageement3. I get more comments than tweets4. UNFail
MY PRIZE STATISTICS
1. These are my prize statistics2. Comments are 60% of my engageement3. I get more comments than tweets4. UNFail
MY PRIZE STATISTICS #UNFAIL
1. These are my prize statistics2. Comments are 60% of my engageement3. I get more comments than tweets4. UNFail
KNOW THY METRIC
LESSON 1
FOCUS ON PEOPLE, OFF OF FAME.
1. That’s lesson 1. Focus on people metrics, don’t seek your ego desire for fame
BE SOCIAL
LESSON 2
1. Lesson 2 is to “Be Social”, and what do I mean by that?
THIS IS BROADCAST
1. This is broadcast, pumping your message out to any and everyone. Note that no one can talk back. There is no microphone outside of the van.
THIS IS BROADCAST MEDIA
1. This is broadcast media - one way - your TV doesn’t send video back. You either watch, or don’t watch. There’s no participation through this device.
THE VOLUME GAME
BUY
1. And with Broadcast media you play the volume game, in the chance that a small percentage will buyAnd this is fine, but comments aren’t a volume game.Great content based on volume won’t get you great comments.
COMMENTS ARENOT A VOLUME
GAME
1. COMMENTS ARE NOT A VOLUME GAME
THIS IS SOCIAL
1. This on the other hand is social. Sharing in a real time fashion. Talking and listening. Co-creating the conversation.Sound familiar?
THIS IS SOCIAL MEDIA
2. Likewise, this is social media. Talking and listening. Co-creating.
A SIMPLE DEFINITIONOF SOCIAL MEDIA:
TRACKABLE WORD OF MOUTH
1. Thus the simple definition of social media is trackable word of mouth. Same thing as offline, but in a medium, in media. Hence, “Social” media.
A SIMPLER DEFINITIONOF SOCIAL MEDIA:
RELATIONAL MEDIA
1. The simpler definition still is relational media
SOCIAL =/ BROADCAST
1. So social does not equal broadcast.2. Clear3. In fact they are the anithesis of each other4. Clear5. But we can add them together
SOCIAL =/ BROADCAST
MULTI WAY ONE WAY
1. So social does not equal broadcast.2. Clear3. In fact they are the anithesis of each other4. Clear5. But we can add them together
SOCIAL BROADCAST
MULTI WAY ONE WAY
1. So social does not equal broadcast.2. Clear3. In fact they are the anithesis of each other4. Clear5. But we can add them together
SOCIAL BROADCAST<>MULTI WAY ONE WAY
1. So social does not equal broadcast.2. Clear3. In fact they are the anithesis of each other4. Clear5. But we can add them together
SOCIAL BROADCAST
MULTI WAY ONE WAY
1. So social does not equal broadcast.2. Clear3. In fact they are the anithesis of each other4. Clear5. But we can add them together
SOCIAL BROADCAST+MULTI WAY ONE WAY
1. So social does not equal broadcast.2. Clear3. In fact they are the anithesis of each other4. Clear5. But we can add them together
THE SOCIAL / BROADCAST MATRIX
BROADCAST SOCIAL
CONTENT
BRO
AD
CA
STSO
CIA
L
CH
AN
NEL
1. Media is about channels and it’s about content2. Broadcast / broadcast = trad media3. broadcast / social = TV became reality tv - dynamic content. Newspapers became websites that were dynamic in their content (blog posts). The content is engaging, the channel is not.4. social / broadcast = using dynamic channels to push static content that is non-engaging5. but it is blog comments that are social / social
MAGAZINERADIO
TV
THE SOCIAL / BROADCAST MATRIX
BROADCAST SOCIAL
CONTENT
BRO
AD
CA
STSO
CIA
L
CH
AN
NEL
1. Media is about channels and it’s about content2. Broadcast / broadcast = trad media3. broadcast / social = TV became reality tv - dynamic content. Newspapers became websites that were dynamic in their content (blog posts). The content is engaging, the channel is not.4. social / broadcast = using dynamic channels to push static content that is non-engaging5. but it is blog comments that are social / social
MAGAZINERADIO
TV
BLOG POSTSTALK RADIOREALITY TV
THE SOCIAL / BROADCAST MATRIX
BROADCAST SOCIAL
CONTENT
BRO
AD
CA
STSO
CIA
L
CH
AN
NEL
1. Media is about channels and it’s about content2. Broadcast / broadcast = trad media3. broadcast / social = TV became reality tv - dynamic content. Newspapers became websites that were dynamic in their content (blog posts). The content is engaging, the channel is not.4. social / broadcast = using dynamic channels to push static content that is non-engaging5. but it is blog comments that are social / social
MAGAZINERADIO
TV
BLOG POSTSTALK RADIOREALITY TV
BLOG PRAUTOMATION
YOUTUBE
THE SOCIAL / BROADCAST MATRIX
BROADCAST SOCIAL
CONTENT
BRO
AD
CA
STSO
CIA
L
CH
AN
NEL
1. Media is about channels and it’s about content2. Broadcast / broadcast = trad media3. broadcast / social = TV became reality tv - dynamic content. Newspapers became websites that were dynamic in their content (blog posts). The content is engaging, the channel is not.4. social / broadcast = using dynamic channels to push static content that is non-engaging5. but it is blog comments that are social / social
MAGAZINERADIO
TV
BLOG POSTSTALK RADIOREALITY TV
BLOG PRAUTOMATION
YOUTUBE
BLOG COMMENTS
SOC NETWORK
THE SOCIAL / BROADCAST MATRIX
BROADCAST SOCIAL
CONTENT
BRO
AD
CA
STSO
CIA
L
CH
AN
NEL
1. Media is about channels and it’s about content2. Broadcast / broadcast = trad media3. broadcast / social = TV became reality tv - dynamic content. Newspapers became websites that were dynamic in their content (blog posts). The content is engaging, the channel is not.4. social / broadcast = using dynamic channels to push static content that is non-engaging5. but it is blog comments that are social / social
1. so if we digitally go to dinner2. and I use my blog to socialy broadcast at you3. the best I’m going to get is “Great Post”. This is NOT co-creation.
1. so if we digitally go to dinner2. and I use my blog to socialy broadcast at you3. the best I’m going to get is “Great Post”. This is NOT co-creation.
GREATPOST!
1. so if we digitally go to dinner2. and I use my blog to socialy broadcast at you3. the best I’m going to get is “Great Post”. This is NOT co-creation.
COMMENTS ARE CO-CREATION
1. Commenting - co-creation - is a relational space where we share the stage
COMMENTS ARECO-CREATION
1. let me say that again: COMMENTS ARE CO CREATION
WE REMEMBER WHAT WE DO
1. In fact if you really want people to learn, you will encourage co-creation because we remember what we DO
BE SOCIAL
LESSON 2
DON’T BROADCAST AT ME,SHARE WITH ME.
1. so we ‘are’ social by not broadcasting to people. Don’t talk down to people, talk with them. Don’t be interesting, seek to be interested.
SHARE THESTAGE
LESSON 3
1. lesson 3 is literally to share the stage
1. this is my blog2. it’s called “Scott Gould and Friends” because I guide the conversation that we co-create3. One way I do this is through questions
1. this is my blog2. it’s called “Scott Gould and Friends” because I guide the conversation that we co-create3. One way I do this is through questions
1. this is my blog2. it’s called “Scott Gould and Friends” because I guide the conversation that we co-create3. One way I do this is through questions
1. and it’s regular for me to take those comments - those conversations - and make fresh posts out of them
1. Thus when I tweet, it isn’t read my post, it’s “check out this addition the conversation”
1. Because if a blog is REALLY our home, and you invite me over for a digital dinner, we should have CONVERSATION, right?2. WHY ON EARTH ARE YOU BROADCASTING AT ME?3. Great post?
1. Because if a blog is REALLY our home, and you invite me over for a digital dinner, we should have CONVERSATION, right?2. WHY ON EARTH ARE YOU BROADCASTING AT ME?3. Great post?
GREATPOST!
1. Because if a blog is REALLY our home, and you invite me over for a digital dinner, we should have CONVERSATION, right?2. WHY ON EARTH ARE YOU BROADCASTING AT ME?3. Great post?
COMMENTS ARECO-CREATION
1. let me say that again: COMMENTS ARE CO CREATION
1. If you come to my house, you have refrigerator rights. It’s your house too. YOUR VOICE MATTERS.
SHARE THE STAGE
LESSON 3
REALLY MAKE YOURBLOG A HOME.
1. So sharing the stage - fostering ownership - really is about making your blog an ACTUAL home
ASK QUESTIONS
LESSON 4
1. and when you’re over my house the way we do this is that I ask questions
1. and when I ask questions, they create more conversation than the other activities in my house.2. and I ask more3. and more
1. and when I ask questions, they create more conversation than the other activities in my house.2. and I ask more3. and more
1. and when I ask questions, they create more conversation than the other activities in my house.2. and I ask more3. and more
1. I ask a lot of questions, and in doing so I under bake the issue. I don’t say everything I think.2. I might already know the answer, but under baking and getting to you give the answer it means you can fill in the gaps
(I ALREADY KNOW)
1. I ask a lot of questions, and in doing so I under bake the issue. I don’t say everything I think.2. I might already know the answer, but under baking and getting to you give the answer it means you can fill in the gaps
1. people love to fill in the gaps, to present their side of the story, to share the stage2. and what I find when you fill in the gaps is that I DIDN’T already know
(I DIDN’T ALREADY KNOW)
1. people love to fill in the gaps, to present their side of the story, to share the stage2. and what I find when you fill in the gaps is that I DIDN’T already know
AND WHEN I ASK QUESTIONS,I DON’T JUST ASK
“WHAT DO YOU THINK?”
WHICH IS ULTIMATELY THE SOCIAL MEDIA COP OUT,
WHERE BLOGGERS “TAG SOCIAL”ON BECAUSE THEY LACK DEPTH
IN THEIR BROADCAST MINDS AND DO NOT POSSESS THE
SOCIAL CARE THEY BLOG ABOUT.
1. AND WHEN I ASK QUESTIONS, I DON’T JUST ASK “WHAT DO YOU THINK?” WHICH IS ULTIMATELY THE SOCIAL MEDIA COP OUT, WHERE BLOGGERS “TAG SOCIAL” ON BECAUSE THEY LACK DEPTH IN THEIR BROADCAST MINDS AND DO NOT POSSESS THE SOCIAL CARE THEY BLOG ABOUT.
1. In fact I ask specific, searching, value based questions2. for all our benefit, because we’re all participating
SPECIFIC QUESTIONS FORSPECIFIC ANSWERS.
FOR ALL OF OUR BENEFIT.
1. In fact I ask specific, searching, value based questions2. for all our benefit, because we’re all participating
1. not just in posts, but again in the comments
1. and again and again
ASK QUESTIONS
LESSON 4
UNDER BAKE THE ISSUE ANDLET PEOPLE FILL IN THE GAPS.
ASK SPECIFICALLY, TO KNOW SPECIFICALLY.
1. so asking questions isn’t just about asking questions, it’s under baking the issue so people can fill in the gaps when they share the stage, asking specificly. I see myself as a facilitator, not just a blogger.
1. One person I ask a lot of questions of is Robin Dickinson. ( sorry Robin )
ROBINDICKINSON
1. and when I asked him what he said about getting more comments he says “don’t seek high volume of comments, seek to deliver high value to every person who comments”.And then he says “seek to create incredible value for yourc ommunity away from your blog”
VOLUME OF FRIENDS IS
MEANINGLESS
VOLUME OF FRIENDS IS
MEANINGLESS
“THE TYPE OF NETWORKING THAT MATTERS IS HELPING
PEOPLE ACHIEVE THEIR GOALS”
GAZILLIONRETWEETS
GAZILLIONRETWEETS
NO CHANCE
GAZILLIONRETWEETS
NO CHANCE
=
GAZILLIONRETWEETS
NO CHANCE
=/
GAZILLIONRETWEETS
GAZILLIONRETWEETS
GAZILLIONRETWEETS
ITS HARDTO BE SETH
1. In fact, I can’t be Seth.
GREATPOST!
1. In fact, I can’t be Seth.
MATTER BEYOND THE BLOG
LESSON 5
1. but I can matter beyond the blog. this is lesson 5
1. This is me talking to people on the phone, on skype, making time for them everday
1. This is me meeting people who come to visit me
1. These are people who I matter to by taking to a luxury Summit on Dartmoor - and they don’t just all comment on my blog - they work with me to ACTUALLY DO what my blog is about - CONNECT, CHANGE, COMMUNICATE
HOW TO CONSISTENTLY GETA DOZEN COMMENTS
PER BLOG POST
HOW TO CONSISTENTLY GETA DOZEN COMMENTS
PER BLOG POST
HOW TO CONSISTENTLY GETA DOZEN COMMENTS
PER BLOG POST
HOW TO CONSISTENTLY GETA DOZEN COMMENTS
PER BLOG POST
HOW TO CONSISTENTLY GETA DOZEN COMMENTS
PER BLOG POSTADD VALUE
RELATIONSHIP = VALUE
COMMENTS