how to convey your message

How to Convey Your Message

Demetrios Pogkas Journalist | Business, Tech, Data BA., Communications & Mass Media

AD&PR Lab at Panteion University Communications, Media and Culture Dpt.

April 7th, 2017


W H Y #1


W H Y Y O U


#StartupLab Formed Teams Work on Challenges Present Outcomes Evaluated


Your Messages Conveyed


W H Y #2


W H Y M E


Journalist 5 Years Business & Tech Tons of Interviews Tons of Pitches


</shamelessplug>


Not for granted Not a communications expert Just a couple of ideas


</reality>

T A K E O U T S #1


T A K E O U T S C O N V E Y


C O N V E Y To* get your message across to the receiver or audience with the least

follow-up questions needed


*a non-scientific definition of mine

C O N V E Y Who you are, what you do, what you want

with the least of effort from their side


C O N V E Y Verbal vs. written conveying


T A K E O U T S #2


T A K E O U T S I T’ S H A R D


C O N V E Y I N G I S H A R D Expertise and practice


I N T E R M I S S I O N


A bit of theory



Source: communicationtheory.org/lasswells-model


Harold Lasswell

Source: communicationtheory.org/lasswells-model

Transmitter à Message à Receiver


T A K E O U T S #3


T A K E O U T S T H E M E S S A G E


T H E M E S S A G E Is* the sum of information the transmitter

provides the receiver with



T A K E O U T S #4


T A K E O U T S T H E G O A L


T H E G O A L Every message serves one or multiple

goals (informative, persuasive etc.)


T A K E O U T S #5


T A K E O U T S T H E A U D I E N C E


T H E A U D I E N C E It’s not one; it’s not united;

it’s not unique


T H E A U D I E N C E Different audience groups; different levels

of understanding; clusters with same characteristics


T A K E O U T S #6


T A K E O U T S T H E P E R C E P T I O N S


T H E P E R C E P T I O N S Are* the pre-constructed views of the receiver about the transmitter

and the message




(getting to it :p)

T A K E O U T S #7


T A K E O U T S O W N E R S H I P


O W N E R S H I P First you need to know and understand

your project yourself


O W N E R S H I P The big picture and the little details


O W N E R S H I P Interrogate it yourselves, come up with the

questions your receiver might have and answer them


O W N E R S H I P Answer them adequately


T A K E O U T S #8


T A K E O U T S F L O W


F L O W Keep the flow of information in order


F L O W Answer first things first, details and

differentiations later


T A K E O U T S #9


T A K E O U T S C L E A R


K E E P I T C L E A R Start with one sentence that explains

clearly what it is you are doing


K E E P I T C L E A R Not the values, the goals, or your wishes


K E E P I T C L E A R But what the f*#% it is you are doing


T A K E O U T S #10


T A K E O U T S S T O R Y T E L L I N G


S T O R Y T E L L I N G Build a story to explain how what you’re

doing works


S T O R Y T E L L I N G But avoid clichés



<rage>

S T O R Y T E L L I N G NO MORE MEET {insert random name here} STORIES



</rage>

T A K E O U T S #11


T A K E O U T S S H O W


S H O W Put up a show to roll their eyes


S H O W But don’t outdo substance over show


T A K E O U T S #12


T A K E O U T S S I M P L I C I T Y


S I M P L I C I T Y KISS


S I M P L I C I T Y RAMONES


S I M P L I C I T Y R.A.M.O.N.E.S.


S I M P L I C I T Y Remember All Messages Occasionally Not

Excessively Simple*


*work in progress here

S I M P L I C I T Y Don’t sacrifice quality and high-register for

simplicity


S I M P L I C I T Y (But it’s true simple messages win)


T A K E O U T S #13


T A K E O U T S A C H I E V E


A C H I E V E Build your message according to the goals

you want to achieve


T A K E O U T S #14


T A K E O U T S A D J U S T


A D J U S T Adjust your message according to the

audience you address


A D J U S T What they know; what they think;

what they want


A D J U S T From you; what you represent; or where you’re coming from


S U M U P B U I L D A M E S S A G E

C O N V E Y I T


S U M U P O W N Y O U R M E S S A G E


S U M U P K E E P I T I N O R D E R


S U M U P T E L L A S T O R Y


S U M U P S H O W I N M O D E R A T I O N


S U M U P D O N’ T O V E R-S I M P L I F Y


S U M U P S E R V E Y O U R G O A L


S U M U P A D J U S T T O A U D I E N C E


S U M U P S U M I T U P


Thank you

How to Convey Your Message AD&PR Lab at Panteion University Communications, Media and Culture Dpt.

April 7th, 2017

Demetrios Pogkas Journalist | Business, Tech, Data

BA., Communications and Mass Media www.demetriospogkas.com

[email protected] linkedin.com/in/pogkasdimitrios

twitter.com/pogkas

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