how to cook up an awesome deck
TRANSCRIPT
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How to Cook Up an Awesome DeckRecipes by 31 Experts
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Everything starts with the idea.— Aaron Friedman.
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Ask yourself, “What am I going to talk about?” and “Who is my audience?” — Phil Fraser.
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Ensure the audience walks away with something actionable, something they can take back to the office. — Stacey MacNaught.
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Creating a great, show-stopping presentation is no easy task.— Ned Poulter.
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Define a learning outcome, the core message you want people to get.— Nick Garner.
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How can You do it?We asked 31 speakers and digital marketing experts
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Presentation Creation
SuccessYou Research Conception Structured Content
Designing the Deck
Practicing the Speech
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1. Conducting Research
Brad Geddes
Brian Downard
Carolyn Jones
Nichola Stott
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Start with proper planning
What is the style of the session: workshop, how-to, educational, high-level, problem-solving?
What is the length of time you have to speak?
What are the other presenters going to speak about? (Either avoid overlap or have a nice segue from one speaker to another.)
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Know your audienceAudience size (determines how personal your presentation style needs to be)
Audience education level based on subject
Audience corporate level (practitioners, decision makers, CMOs, etc.)
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Think over about outcomesThe audience outcome (What should they do with the information?)
Business outcomes (What do I want out of it?)
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Based on the Step-by-Step Research you can decide how the session needs to be laid out from introducing your-self, opening statement, supporting materials and then conclusion. — Brad Geddes.
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5 More Insights to Rock
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Research other popular presentations that have a high share count online. (Topsy is a great tool for this.) — Brian Downard.
#1
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Find slides, videos or write-ups of past talks to get an idea of what has been presented before and what has been well-received. — Carolyn Jones.
#2
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Have the main point of your speech written down in one sentence. — Carolyn Jones.
#3
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Define your business targets — download the slides, visit any further information or tools referenced.— Nichola Stott.
#4
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Let the idea sit in your head for a few days. Consider the audience, different approaches, etc., until something gels. Then move to bullet points.— Brad Geddes.
#5
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2. Defining Conception
Miles Burke
Ben Austin
Laura Crimmons
Ned Poulter
Neil Eneix
Jono Alderson
Kent Lewis
Stephen Kenwright
Lyena Solomon
Ross Simmonds
Justin McGill
Tony Dimmoсk
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Without a clear outline it can be tricky. Here are a few reasons why…
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Jumping straight into PowerPoint will quite often mean large structural changes to the ordering of the deck, right up until the last minute!
— Jono Alderson.
#1
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The hardest bit is a message that ties everything together…individual slides are easy because it’s just filling in time.
— Stephen Kenwright.
#2
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11 Amazing Tips to Empower Your Presentation
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Structure your presentation for a story (setup, conflict and resolution). — Laura Crimmons.
#2
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Set-up (introduction) prepares listeners to hear the story.— Lyena Solomon.
#3
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Build the presentation around that key takeaway with a story line. — Neil Eneix.
#4
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Create a mind-map of all the topics and elements you intend to include.— Tony Dimmock.
#5
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A slideshow with great info but no story will limit the decks ability to resonate with people and be shared on a consistent basis.
— Ross Simmonds.
#6
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Removal of “fluff” – anything and everything that sounds like “waffle” is removed.— Tony Dimmock.
#7
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Use the presentation for support, rather than a crutch.— Kent Lewis.
#8
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Use a real example of someone or a company that’s done a great job.— Mel Carson.
#9
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Look for supporting data that proves the point. This could be case studies, industry reports, Analytics dashboards, test results, etc.
#10
— Leyna Solomon.
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Try and find imagery that supports each slide or main point. — Justin McGill.
#11
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3. Moving to Structured Content
Ali White
Nichola Stott
Brian Downard
Illiy Vjestica
Micah Fisher-Kirshner
Matthew Barby
Matt Beswick
Carolyn Jones
Lucasz Zelezny
Simon Penson
Ross Simmonds
David Bain
Stacey MacNaught
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Visualizing Ideas
Moving to a Structured Flow
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Visualizing Ideas
Moving to a Structured Flow
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Organize things visually to get an idea of how things are going to flow.
— Carolyn Jones.
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Draw out your ideas on sticky notes and post them on the wall.— Illiy Vjestica.
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I use a Post-it note for each slide. I move them around, remove some, add new ones (a process that typically takes hours!).
— Stacey MacNaught.
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I always sketch out some rough ideas and concepts on a large A3 sheet to begin with. — Matthew Barby.
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Creating the basic structure can be done by simply scribbling them on a piece of paper and laying them out in order, one point per sheet.
— Simon Penson.
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Visualizing Ideas
Moving to a Structured Flow
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Wireframe structure of the deck — just white backgrounds and black text — to get an initial version of the slides in place.
— Matt Beswick.
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Work schematically, writing the key message on each slide. — Simon Penson.
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Start with 5-to-6 overall concepts. Structure things and decide on the 3 concepts that work together the best
— Matt Beswick.
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List the main points, 3 or 4 — they become the sections of the presentation. Break these down further by listing 6 or 7 bullet points for each section of the deck.
— David Bain.
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Write bullet points. Based on bullet points, prepare a Table of Content.
— Lucasz Zelezny.
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Your key points require multiple steps of review from colleagues and friends to make sure the points you’re trying to make come across well.
— Micah Fisher-Kirshner.
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4. Designing a Deck
Ali White
Micah Fisher-Kirshner
Simon Penson
Brian Downard
Geno Prussakov
Kent Lewis
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I prefer to default to 1 background image and no more than 3 bullet points in a callout box.
— Kent Lewis.
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Make sure you use a high enough resolution for all your images, charts and other supporting materials. — Ali White.
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5 more designing tips to stay ahead of others!
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Each topic/concept in a presentation may have 1-5 slides. — Kent Lewis.
#1
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Keep ideas short and easy to understand. — Brian Downard.
#2
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Arrange for effective presentation via animation and emphasis.— Geno Prussakov.
#3
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Try to keep things as visual as possible. — Matthew Barby.
#4
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Most people forget the value of great design, it captures attention and keeps it. — Brian Downard.
#5
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Use a general rule of one text-based slide, followed by one image based slide, followed by something that has subtle humor within it.— Matthew Barby.
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Spot-check various grammar, spelling and formatting issues, and make sure your information is matching up to how you plan to speak about it.
— Micah Fisher-Kirshner.
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Written content should use a lot formatting tricks to hold a user’s attention — once, a friend of mine had a client tell him that his infographic couldn’t use capital letters as their customers “didn’t use them.”
— Peter Campbell.
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5. Practicing your speech
Simon Penson
Phil Fraser
Peter Campbell
Ben Austin
Justin McGill
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Simply practice the finalized deck 3 or 4 times in the 10 days before the event.— Simon Penson.
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My practice normally entails standing in the bedroom delivering the speech to the dog and my wife!— Phil Fraser.
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Write a script, and rehearse like crazy. — Peter Campbell.
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Use a video to record yourself practicing so you can see how you’re doing.
— Justin McGill.
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Once I’m happy with my slides, I’ll do a practice run in front of the office — my toughest critics! — Ben Austin.
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Lukasz Zelezny
Matthew Barby
David Bain
Jono Alderson
Stephen Kenwright
Brad Geddes
@LukaszZelezny
@matthewbarby
@DavidBain
@jonoalderson
@stekenwright
@bgtheory
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Matt Beswick
Pete Campbell
Simon Penson
Aaron Friedman
Ali White
Nichola Stott
@mattbeswick
@petecampbell
@simonpenson
@AaronFriedman
@AlistairWhite
@NicholaStott
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Carolyn Jones
Brian Downard
Miles Burke
Neil Eneix
Stacey MacNaught
Ross Simmonds
@carolynlyn
@pocketyourshop
@milesb
@neileneix
@staceycav
@TheCoolestCool
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Kent Lewis
Tony Dimmock
Justin McGill
Illiy Vjestica
Lyena Solomon
Ned Poulter
@kentjlewis
@Tony_DWM
@Jus10McGill
@illiyadesigns
@lyena
@NedPoulter
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Nick Garner
Ben Austin
Michael Reynolds Mel Carson@nickgarner
@absolutelyben
@michaelreynolds @MelCarson
Laura Crimmons Geno Prussakov@lauracrimmons @ePrussakov
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