how to correctly set up and manage real estate agent internet profiles
DESCRIPTION
What happens when You Google Yourself Are your most basic of internet profiles set up. Don't know how to set up the ones you need to set up, then check out this real estate training about how to setting up and manage your internet profiles for more leads, more closings, and ultimately MORE MONEYTRANSCRIPT
What Happens When You Google You
Setting up Local Internet Profiles for Real Estate Agents
Presenter: Chuck Ward “PRO” Director of Marketing
Here was the Question Posed
What happens when you Google yourself, your brand,
or your business?
Think About These Questions
Have you ever Googled yourself (of course you have)
What happened? ◦ Did you like what you saw the results Google
served to you about yourself, your brand, or your business?
Were you satisfied?
Think About These Questions
Should (or Do) you need to improve
Answer a Question with a Question Are you getting enough leads, phone calls,
closings and commission checks
What Do I Mean When I Say – “Google Myself”
You Probably Fall into One of These Categories
1. Nothing exists 2. What (may) does exist is negative and
derogatory 3. Do have just one profile or many
incomplete ones?
What’s in Your
Profile?
BASIC STEPS TO CREATING SUCCESSFUL
What Happens When You Google You ?
Thursday’s Agenda
Determining Which Local Profiles to Target
How to fill out those profiles ◦ Pieces of Data to Include ◦ Linking to Your Website(s)
Resources, guides and checklists for each separate profile
Step One Go to maps.google.com Search your company office Use the EXACT address that is listed there
Step One
Primary Profile: Google
Gmail.com Create or sign into your account
Use the EXACT same address from the
previous slide (not the company name)
Primary Profile: Google Go to plus.google.com
Upload an image or logo Must be larger than 250 pixels by 250
pixels
More resources are available in your member resource center
Next Profile: LinkedIn ◦ Go to http://linkedin.com ◦ Sign into or up for an account ◦ Go to Profile >> Edit Profile ◦ Tips Use the same address (from Google) Use the Pipe character (|) to separate key terms you
want to be found for in the title bar Include your license number (most states require this) Add in accommodations, classes completed, titles and
designations
◦ When you go to a new company UPDATE your profile
Next Profile: LinkedIn Create a link or two back to any website or
social media profile Use proper search term anchoring This can also be niche terms and phrases
such as “Find Tampa waterfront condos for sale”
Snytax <a href=“xxx”>Your Search Term</a>
(3 to 5 times max)
Next Profile: LinkedIn
Example Snytax <a href=“http://www.bestrealtortampa.com”>Tampa Real Estate Agent</a>
(3 to 5 times max)
Next Profile: LinkedIn
1. Extra Resources a) http://linkedintobusiness.com/LinkedIn-for-Real-
Estate-Agents/ b) http://blog.kw.com/2013/08/16/7-ways-to-use-
linkedin-to-build-your-real-estate-business-network/
c) http://www.pce.uw.edu/career-insights/supercharged-linkedin-profile/
Next Profile: Realtor.com Claiming your account ◦ Realtor.com http://solutioncenter.realtor.com/ControlPanel/Signup.aspx http://solutioncenter.realtor.com/ControlPanel/Login.aspx
◦ Select State and MLS ◦ Need MLS Identifier (NRDS number located on
your membership card) ◦ Call NAR at 800-874-6500 ◦ Add in contact information, image, logo and address
(same as Google Maps from earlier step) ◦ Resource http://support.realtor.com/#iid=rdc_hdr_realtors_support
Next Profile: Zillow.com
Claiming your account ◦ Zillow.com ◦ Click on upper left corner to join Click box that says “industry professional”
◦ Add in your address and phone number ◦ Additional resource https://www.youtube.com/watch?v=ejQfCWjU7X4
◦ You can direct Zillow to automatically take your MLS compliant virtual tour (that we provide to you) to help you be a “transactional broker” – double end deals
◦ Zillow is free
Next Profile: Trulia.com
Claiming your account ◦ Trulia.com https://secure.trulia.com/signup/r/truliapro/?src=000022
◦ Add in your address and phone number ◦ You can also direct Trulia to automatically take your MLS
compliant virtual tour (that we provide to you) to help you be a “transactional broker” – double end deals
◦ Trulia is free, however, Trulia Pro is a cost item 30 – 80 USD ◦ Additional resource to be provided
Other Profiles to Consider
ActiveRain.com Your profile inside your marketing
account Other websites that you may have ◦ Agency provided ◦ PRO provided ◦ Purchased by you
Additional Resources at the bottom of the recording (archive) page
Thanks For Joining Us Today
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