how to craft heart stopping content: "annisms" by ann handley

How to Craft

Heart-Stopping

Content:“Annisms I LOVE” By Ann Handley

A SlideShare Presentation by…[email protected]

“What will your audience thank you for?

WriteMixforBusiness.com

Think Before You Ink…“


…Why does it matter to the people you are trying to reach?

“WriteMixforBusiness.com

Swap places with your reader.Be a skeptic of your

own work. WriteMixforBusiness.com

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…Get out of your own head, and into your reader’s or customer’s.


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...infuse your content with heart and soul and integrity, and layer it witha warm blanket of trust.


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…specific details can help…


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…put the flesh and blood on the dry bones of a so-called solution.WriteMixforBusine

ss.com

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...specific, story-based content...adds a heartbeat and a pulse to an idea.


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...design and content aren't separate processes...they are best friends and life partners, and deserve to be treated as such.

“WriteMixforBusiness.com

I particularly like the simple, intuitive interface that puts magic wands in the design hands of muggles.

Regarding

Canva.com


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…less is so often more.


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“...writers tend to equate editing with grammar, when it's so much more than that.


Psst…my personalfavorite… Add blog

bling…WriteMixforBusiness.com

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"Annisms I Love" Presentation Quotes, Straight from MarketingProf's Ann Handley, herself, specifically; from her book, Everybody Writes, a fab reference for writers.

Ann did write THE Guide to Creating Ridiculously Good Content, you know.These “Annisms” are just a taste from the book … pick up your copy, if you haven’t, and refer to it OFTEN!

Continue to Next Annism…

http://annhandley.com/everybodywrites/

http://annhandley.com/everybodywrites/

…the key to being a better writer is, essentially, to be a more productive one.


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There is no one way to write, remember? ...adapt

and amend and reject these guidelines as you discover what works for your audience and for

you...


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Remember your value is not what you do or what you sell, it's what you do for your customers.


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A SNAZZY SLIDESHARE PRESENTATION by [email protected]

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