how to create a buyer persona for your small business
TRANSCRIPT
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S H O E S T R I N G M A R K E T I N G U N I V E R S I T Y
HOW TOCREATE A
BUYER PERSONA
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S H O E S T R I N G M A R K E T I N G U N I V E R S I T Y
ShoestringMarketing
B r o u g h t t o y o u b y
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YOU HAVE THE MOST
AMAZINGPRODUCT OR SERVICE
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AMAZINGPRODUCT OR SERVICE
HOWSHOULD YOU ADVERTISE?
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YOU COULD MARKET TO EVERYONE
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YOU COULD MARKET TO EVERYONE
NEWSPAPER
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YOU COULD MARKET TO EVERYONE
NEWSPAPER
RADIO
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YOU COULD MARKET TO EVERYONE
NEWSPAPER
RADIO
TELEVISION
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AMAZINGPRODUCT OR SERVICEWRONG
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EXPENSIVEMASS MARKET ING I S TOO
FO R S MALL B U S IN ES S O WN ERS
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ONLY A FEW PEOPLEWANT TO BUY YOURPRODUCT OR SERVICE
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AMAZINGPRODUCT OR SERVICE
YOU NEED TO CREATE A
BUYERPERSONA
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AMAZINGPRODUCT OR SERVICE
WHATIS A BUYER PERSONA?
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A buyer persona is a fictional representationof your ideal customer
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D e t e r m in ew h o y ou rb u ye r s a r e
BUYER PERSONAS:
Re v e a l w h ya n d w h e nth e y b u y
C la r i f yh ow you r
b u ye r s t h i n k
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WHYSHOULD YOU CREATE A BUYER PERSONA?
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Buyer personas help you:
Determine what kindof marketing contentyou need to create.
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Buyer personas help you:
Set the tone and stylefor your marketing
content.
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Buyer personas help you:
Pinpoint the topicsyour marketing
content will cover.
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AMAZINGPRODUCT OR SERVICE
HOWDO YOU CREATE A BUYER PERSONA?
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TALK TO YOUR CUSTOMERS
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How About a Free Shoestr ing Marketing Kit?
D O W N L O A D N O W !
Let’s grow your business without spending a lot of money
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QUESTIONS TOASK YOURPROSPECTS
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Are yourprospectsmale or female?
#1
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How old areyour prospects?
#2
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What is thefamily statusof your prospects?
#3
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Where do yourprospects live?
#4
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What job orcareer do yourprospects have?
#5
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What interestsdo your
prospects have?
#6
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What areyour prospectslong-term goals?
#7
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What are yourprospects
challenges?
#8
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What areyour prospectsbuying concerns?
#9
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What are someactual quotes?
#10“
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Use your 10 questions to create a complete and detailed
buyer persona. Refer to yourpersona whenever youcreate content for your
customers. It will ensure thatyou are connecting with them.
CREATE A PERSONA
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How About a Free Shoestr ing Marketing Kit?
D O W N L O A D N O W !
Let’s grow your business without spending a lot of money
![Page 36: How to Create a Buyer Persona for Your Small Business](https://reader030.vdocument.in/reader030/viewer/2022021508/58f23b331a28ab56068b45a9/html5/thumbnails/36.jpg)
SAMPLE BUYER PERSONA
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S H O E S T R I N G M A R K E T I N G U N I V E R S I T Y
THANKYOU!
We’ll see you again soon