how to create a highly engaging snapchat story

© 2016 The Social Lights® LLC

How To Create A Highly Engaging Snapchat Story


Snapchat is boomin’…


Snapchat Stats150 million daily active users (more than Twitter)

1 billion+ Snaps are sent every day

41% of 18-34 year olds in the U.S. use Snapchat daily

10+ billion video views every day on Snapchat


Want to capture attention on

Snapchat?


Then you need to learn how to create

an engaging Snapchat Story.


These tips will make it much easier

to create better Snapchat Stories.


A (major) 🔑 to great Snapchat content is

understanding story structure.


What is a Snapchat Story?- Public photos or videos of up to 10 seconds in length.

- Snapchat Story content can be viewed for up to 24 hours after publishing before it expires and disappears.


Here’s how to structure your

Snapchat Story.


Snapchat Story StructureBeginning Where are you? What are you doing? Who are you?

Middle This is the core of your Snapchat Story and the main reason why you are doing a Snapchat Story.

EndEvery story must resolve. When your story has reached its conclusion, make sure you have a “sign off” Snap.


Story ModifiersSprinkle a few of these elements into your Snapchat Stories to make them more interesting.

• Jeopardy, conflict, and obstacles

• Humor

• Anticipation

• Surprise/reveal

• Participation


What should my Snapchat Story be

about?


Snapchat Story Content Ideas


Simply ask your audience for questions around a certain theme, then provide quick answers.

Q&A


The “takeover” of your Snapchat account could be from an influencer or an employee at your company. Takeovers are a great way to gain Snapchat followers, especially if the person taking over your Snapchat account tells their followers to follow you.

Takeover


Show people what life is like at your company, whether it’s how something gets made or going backstage at an event.

Behind-the-Scenes


We’re all a little curious what it’s like to live a day in someone else’s shoes. Take people on a day-in-the-life journey.

Day-in-the-Life


Giveaways are popular no matter the medium. If you’re launching a new product, you could share about the product and conclude with a link to enter a giveaway.

Giveaways


If you have a lot of local followers, do a scavenger hunt for a prize. When someone finds the prize, make sure you share a photo (with or without the winner) that lets people know the prize has been claimed.

Scavenger Hunt


Get to know your audience better by providing an entertaining way for them to share feedback.

Polls


1. Tell people you need help making a choice or want to know what they prefer.

2. Share all of the options. 3. Tell people to vote by screenshotting their

choice. 4. Introduce the options one by one with a photo

that lasts at least 6 seconds, ensuring people have enough time to take a screenshot.

How To Do a Poll


Teach people something new! Do a step-by-step tutorial through how something gets made. At the end of the Snapchat Story, provide the list of steps in a single Snap for people to screenshot.

Tutorials


Pose a question to your audience and request they share their own experience.

Question and Response


1. Try different story ideas. 2. Pay attention to what resonates

(what is the drop off in views from your first Snap to your last in a Story?).

3. Do more of what works.

Next Steps


Snap a photo of this to follow TheSocialLights

on Snapchat.

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how to create a highly engaging snapchat story

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