© Copyright, Debbie Leven, 2015 1

PR Calendar 2015

Get your small business the

press and media exposure it deserves.

Debbie Leven

http://prcoach.co.uk

© Copyright, Debbie Leven, 2015 2

Your PR Calendar will help you to:

Put the right systems and processes in place

Establish your credibility

Build your reputation

Maintain your profile

Plan for opportunities

Be more effective with your time and other resources

Plan Your 2015 PR Calendar

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Activity Jan Feb Mar Apr May JunPress releases

Commenting on the back of other stories

Systems in place to source stories

Feature article placement

Guest blog opportunities

Information guide

Events/ meetings

Speaker opportunities

Exhibitions

Blog on website

Website

Materials – leaflet, annual review, hard copy newsletter

E-communication – e-newsletter

Branded items

Monitoring coverage, keywords, stories, competitors

Social media

Stunts

Outline example of a PR Calendar

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What next?

For more ideas on how to get the media interested in you and your business, and to get them to come to you, have a look at:

7 quick and easy ways to get media visibility