How to Create an Effective Social Strategy

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5 Step Processto create an effective social media strategy...

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1. Set Clear Objectives and Goals

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Social Goals and Objectives Examples

• Grow a social community• Increase website traffic• Establish a social presence• Share quality content• Increase engagement

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2. Create and Optimize Your Social Profiles

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Where is Your Audience?• Facebook• Twitter• LinkedIn• Instagram• Snapchat• Periscope/Meerkat/Blab• YouTube• Other

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Social Profile Optimization

• Complete Profile 100%• Top 10 Keywords• Consistent Profile Branding

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3. Develop a Unique Content Sharing Strategy

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3-1-1 Content Strategy

• 3rd Party Content• 3rd Party Content• 3rd Party Content• Promotional Post• Personal Post

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Content Type Strategy

• Video - YouTube or Vimeo• Image - Correct Dimension• Characters - Think Mobile• Re-share - Think of Others• SlideShare

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4. Measure and Analyze Your Progress

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Social Metrics• Audience Growth• Social Engagement• Social Reach• Link Clicks• Page Views

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Social Media Analytics

• Google Analytics• Native Platform Analytics• Sprout Social• Buffer• Hootsuite

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5. Create and Track Weekly Metrics

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Social Media Reports• Export Your Social Data• Share Social Wins• Track Weekly Numbers• Social Dashboard Display• Analyze and Improve

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