how to create a unique value proposition in 4 steps
TRANSCRIPT
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How to create a value proposition for your business in four easy steps
By Khufere QhamataFor www.leap72.comPh. (832) [email protected]
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Do you want brand power like Facebook or Apple?
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Then you need a unique value proposition
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So lets get started!
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What is Unique Value?
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Unique Value is what you or your organization promise to deliver to your
customer.
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It is a promise that creates value or loyalty for your organization and sets
your organization apart from its competitors.
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Let’s look at some companies you see everyday that have unique value.
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Unique Value – Saving you $ -
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Unique Value – Fresh food your way-
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Unique Value – Dependable & affordable lodging-
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Unique value -The information you want, fast-
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Unique value-Relaxing space between home & work-
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Now that we know what unique value is lets discover yours!
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STEP 1: What are you offering?
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Do you offer product or a service?
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Now define your offer
❏Describe in two sentences or less what your product or service does.
❏Check out your competitors and see how much they charge for the same product or service.
❏Come up with a price that signals the value of your service or product.
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STEP 2: Make your offer unique?
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How is it different from your competitors?
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Make yourself special
❏List 2 to 5 things that make your product or service unique from your competitors.
❏Do some research and found out if those things are important to your customer.
❏Create a new marketing and sales strategy to promote what makes your product or service unique.
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STEP 3: Who does your offer speak
to?
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Identify your ideal customer
❏Find out their likes and dislikes.
❏How they like to communicate?
❏Their age and where they live?
❏What they love to do for fun?
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Step 4: What does your offer promise to do?
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State the benefits for your customer
❏Describe how it solves a problem or fulfill a need.
❏Explain the value of your product or service.
❏Prove it! Give demonstrations of your product or service.
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Now lets review
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Today we discussed these 4 questions:
❏What are you offering?
❏How is it different from somebody else offering the same thing?
❏Who does your offer speak to?
❏What does your offer promise to do for your customers?
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Do remember your answers?
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You’ve just created your unique value proposition
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For more simple advice on how to improve your businessContact Khufere Qhamata.
Website.www.leap72.comPh. 832-409-2174 (832) [email protected]/in/qhamata