how to create an awesome email course they won't forget

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How to Create an Awesome Email Course They Won't Forget by Andrea Kalli

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Visit http://www.virtualassist.net for your Internet Marketing Services needs. As an internet marketing virtual assistant, I understand the importance of using email marketing to connect with your audience and nurture your community through value-based communication. One great way is to offer them a mini-course delivered via your autoresponder service. Use these tips to get you going and create something wonderful!

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Page 1: How to Create an Awesome Email Course They Won't Forget

How to Create an Awesome

Email Course They Won't Forget

by Andrea Kalli

Page 2: How to Create an Awesome Email Course They Won't Forget

Step One: Research

What is your ideal customer looking

for?

What does your customer find

particularly:

Confusing

Frustrating

Difficult

Use Google’s auto-suggest feature for

ideas

Andrea Kalli – Online Internet Marketing Services

www.virtualassist.net

Page 3: How to Create an Awesome Email Course They Won't Forget

Step One: Research

Enter “how to” into Google’s search bar and see

what’s trending

The currently trending topic in yellow might be an

ideal topic, depending on your audience

Andrea Kalli – Online Internet Marketing Services

www.virtualassist.net

Page 4: How to Create an Awesome Email Course They Won't Forget

Step One: Research

Enter your topic keyword first, followed by “how

to” for more specific niche ideas

Andrea Kalli – Online Internet Marketing Services

www.virtualassist.net

Page 5: How to Create an Awesome Email Course They Won't Forget

Step One: Research

The best email courses are built around a single subject.

Take one of two approaches:

Focus on your single topic and pick five specific subtopics

Focus on one single subtopic and expand the topic in more depth, one aspect per day.

Which approach works best for your audience?

Andrea Kalli – Online Internet Marketing Services

www.virtualassist.net

Page 6: How to Create an Awesome Email Course They Won't Forget

Step Two:

Formatting a Powerful Email Course

Email courses are simple

Write 5-7 emails on one narrow topic

Load them to your Autoresponder

Automatically deliver them over the course of 5-14 days

Include paid offer in final email

Let your subscriber know when she will hear from you again

Invite her to subscribe to your newsletter or a new email course

The most common model involves using your email mini-course as a sign-up incentive.

Andrea Kalli – Online Internet Marketing Services

www.virtualassist.net

Page 7: How to Create an Awesome Email Course They Won't Forget

Step Two:

Formatting a Powerful Email Course

Begin the autoresponder sequence with a “Thank you” letter describing what they can expect over the next several days.

This includes:

How many emails they’ll receive

What the interval between emails will be

How to “white list” your email address so they receive all parts of the course

An invitation to send questions or feedback, with appropriate contact information

How to unsubscribe (your Autoresponder should automatically insert this in every email)

When they can expect your next email

Andrea Kalli – Online Internet Marketing Services www.virtualassist.net

Page 8: How to Create an Awesome Email Course They Won't Forget

Step Two:

Formatting a Powerful Email Course

Give one tip per day. Keep it

simple and short. Follow the same

visual and written format (make a

template)

Dazzle readers with one strong,

simple, life-changing tip per letter

Long emails may show your

expertise but might bore readers

Andrea Kalli – Online Internet Marketing Services

www.virtualassist.net

Page 9: How to Create an Awesome Email Course They Won't Forget

Step Three:

Creating Subject Lines that Get Read

Subject lines are always

crucial

Subject lines should be

powerful

They should also appeal to a

deep need

Promise your reader what she

wants most

Andrea Kalli – Online Internet Marketing Services

www.virtualassist.net

Page 10: How to Create an Awesome Email Course They Won't Forget

Step Three:

Creating Subject Lines that Get Read

The principle of repetition

The first part of your subject line should be re-stated every day The second part should be specific and unique to that day.

Repetition creates a feeling of security

It reinforces the overall topic in your reader’s brain

Andrea Kalli – Online Internet Marketing Services

www.virtualassist.net

Page 11: How to Create an Awesome Email Course They Won't Forget

Step Four:

How Not to Get Thrown Away as Spam

Here’s what to avoid:

Don’t use exclamations marks in email

Subject lines

Don’t use extreme punctuation

Never use words like “money” or “free”

Avoid over-the-top adjectives like “amazing” or

“super”

Don’t be “clever” and use symbols to “fool”

the Spam filters (E.G. “Vi@gr@”)

Andrea Kalli – Online Internet Marketing Services

www.virtualassist.net

Page 12: How to Create an Awesome Email Course They Won't Forget

Step Five: Your Content Write in your own words

No matter how serious the topic, your attitude should be that of a close friend sharing a “secret” with somebody who is incredibly special.

Write as if you’re speaking to one, single person.

Consider purchasing a Private Label Rights (PLR) email course from a reputable PLR site – then reword it into your own “voice”.

Andrea Kalli – Online Internet Marketing Services

www.virtualassist.net

Page 13: How to Create an Awesome Email Course They Won't Forget

Step Six: Getting Them to Buy!

Ideally, avoid putting “buy” links in

your first two or three emails

If you would like to include a link in

every email, do so in a simple,

repeated-daily P.S.

Example:

P.S. Want more quilting patterns?

Check out my new book:

http://www.mycrazyquilting.com

Andrea Kalli – Online Internet Marketing Services

www.virtualassist.net

Page 14: How to Create an Awesome Email Course They Won't Forget

Step Six: Getting Them to Buy!

Prepare” your reader for your offer in the final email

It should feel utterly natural to offer them the chance to

upgrade, join a membership site, buy your eBook or

whatever course of action you want them to take

When you do finally present your money-maker link, it

should feel like the only logical conclusion to your course.

And do “spell out” what you want them to do next (as well

as testing your link!)

Andrea Kalli – Online Internet Marketing Services

www.virtualassist.net

Page 15: How to Create an Awesome Email Course They Won't Forget

Step Six: Getting Them to Buy!

Add an incentive

Make use of the principle of

exclusivity

Offer something the general public

will not receive

A discount

A special coupon

An exclusive bonus

“free” access to a private

forum

Andrea Kalli – Online Internet Marketing Services

www.virtualassist.net

Page 16: How to Create an Awesome Email Course They Won't Forget

Summary Your email course should always be a necessary step in your Sales Funnel.

In other words, the most effective emails (and email courses) are carefully researched and planned.

Remember that the most important elements of maintaining any relationship are building trust and nurturing it by staying in touch.

A helpful and entertaining email course goes a long way towards creating a strong bond with your subscribers.

Andrea Kalli – Online Internet Marketing Services

www.virtualassist.net

Page 17: How to Create an Awesome Email Course They Won't Forget

Is This You?

•Do you struggle with building your platform, getting noticed, and becoming known as the expert in your topic?

•Do you sometimes feel that you need a better plan to grow your list, or nurture and engage your audience?

•Do you wish you could stop trading time for dollars, and turn your content into profitable products?

•Are you feeling paralyzed by technology and implementation overwhelm?

Whatever you want to call us, what we do is IMPLEMENT. We help you brainstorm, plan, organize, build, market, and maintain your online business.

Let my team help you with the overwhelm, technology, & implementation.

Andrea Kalli – Online Internet Marketing Services www.virtualassist.net

Page 18: How to Create an Awesome Email Course They Won't Forget

Our Internet Marketing Services Business Website and

Blogging

Social Media Marketing – Relationship Marketing

Email Marketing – Nurture Marketing

Lead Generation – Irresistible, Compelling Incentive Offer

Video Marketing – Video/Audio Products

Content Marketing – Article Marketing

Product Creation – Content Re-purposing

Search Engine Optimization – Keyword Research – Links

Webinar/Teleseminar Management and Support

Speaker Specific Support and Marketing

Author Specific Support and Marketing

Membership Site Implementation and Management

Affiliate Program

Mobile Marketing

Reputation Management

Pay-per-Click Advertising

Check out the details for each of the Internet Marketing Services listed above

Page 19: How to Create an Awesome Email Course They Won't Forget

Let’s Get Strategic About Marketing!

Andrea Kalli – Online Internet Marketing Services www.virtualassist.net