how to create an easy breezy coaching...
TRANSCRIPT
How to Create an Easy Breezy Coaching Business!
5 Critical Keys Most Coaches Miss That Keep Them Locked In Overwhelm &
Out of the Money Zone!
The Quest For Building Your Business Just Got Easier!
Meet The Business Building Vixens
• Melinda & Kate are the Co-‐founders of The Coaches Console, the premier business management technology for coaches
• Principals of The Coaching Advantage, a successful coaching prac?ce since 2001
• They’ve helped thousands of
start-‐up coaches create thriving businesses with confidence
• Their mission: to get the world
coached by suppor?ng coaches to have financially successful businesses
What You Will Take-Away
• The 3 most expensive routes to building your business and how to avoid them.
• How To Accomplish The 5 Cri>cal Keys every professional coaching business needs.
• The Secret to ge@ng paid well and crea>ng consistent income, quickly!
• How to create an automated, professional coaching business that aCracts, keeps and wow's clients -‐ even when you don't have any experience!!!
• The all-‐inclusive technology to organize, simplify and automate the back-‐office admin tasks
• Where to go to get more help
Stick Around ‘til The End
ü Copy of Slides ü Recording of today’s webinar ü Where to go to get more help ü Bonus
Thoughts of a Start-Up Coach
My mentor coach said I need to organize contacts, offer a free
report, take credit card payments, use autoresponder… shoot, what else did she say ? I’m afraid
something is going to fall through the cracks ! This is never going
to work!
How am I suppose to know how to do all of that ? I thought I was just going to coach!
I’m supposed to be professional… but I don’t know what I’m doing !! Will anyone
hire me?
The Traditional Path
HOBBYIST
TRIAL & ERROR WORKAHOLIC
FORGET IT!
State of Overwhelm
And the result… Fear of something slipping through the cracks Procras?na?on Not professional & Lack of confidence
State of Perpetual Giving
COACH _________________________
And the result…
Not charging what you are worth Working for free Playing small Run out of steam before you experience success. Perfec?onism instead of Professionalism
A Revolutionary Business-Building Quest
Five Critical Keys Of A Coaching Business
ATTRACT
CONVERT
ENGAGE SUPPORT
REFER
-‐ Website -‐ Opt In Form to deliver a Free Gi` -‐ Autoresponders to automate follow up -‐ Contact list to organize a database
-‐ Online Calendar for Prospects -‐ Automated and ?me zone
specific Appt. Reminders -‐ Custom Autoresponders -‐ Shopping Cart to sell
packages, products and services online
-‐ Online Client Agreement with Electronic Acceptance
-‐ New Client Agreement A/R -‐ Content Delivery Module to drip
content to clients over?me -‐ Automated Invoicing & Payment
Processing to get paid consistently
-‐ Private Client Website & Dashboard -‐ Interac?ve Forms & Documents -‐ Client Log Forum for discussion and
recordings -‐ Organizing client notes, data and files -‐ Tracking of hours for cer?fica?on
-‐ Tes?monial Form Template to collect effec?ve tes?monials
-‐ Referral form to automate receiving referrals from every client, every ?me.
-‐ Introduc?on Templates to make referrals easy
Five Critical Keys Of Your Coaching Business
ATTRACT
CONVERT
ENGAGE SUPPORT
REFER
Critical Key #1: Attract Prospect Pursuit
How To Turn ‘Just Visi>ng’ Into ‘Let’s Do Business.’ Key #1 Process: ü Educa?onal-‐based website ü Opt-‐In form to offer free gi` ü Opt-‐In autoresponders ü Organized contact list ü Sell & gi` programs & packages
HOT TIP #1: Extending a gi` to a prospect is more engaging than selling your
services before they know-‐like-‐trust you.
Critical Key #1: Attract Prospect Pursuit
How To Turn ‘Just Visi>ng’ Into ‘Let’s Do Business.’ HOT TIP #2:
When a prospect converts to a client: 2% convert on the 1st follow-‐up contact 3% convert on the 2nd contact 5% convert on the 3rd contact 10% convert on the 4th contact BUT 80% CONVERT ON THE 5th contact or higher!
However… Most entrepreneurs follow this: 48% NEVER follow up 25% stop a`er 2 touches 12% stop a`er 3 touches 90% GIVE UP AFTER the 4th TRY!
Five Critical Keys Of Your Coaching Business
ATTRACT
CONVERT
ENGAGE SUPPORT
REFER
Critical Key #2: Convert Problem Meet Solu>on:
Instant Professionalism & Credibility Key #2 Process: ü CRM technology to organize
prospect notes & follow up ü Online calendar for sample sessions ü Automated appointment reminders ü Autoresponders
HOT TIP #2:
Wow prospects with how you handle the details even BEFORE they become a client!
Five Critical Keys Of Your Coaching Business
ATTRACT
CONVERT
ENGAGE SUPPORT
REFER
Critical Key #3: Engage Ge@ng Paid & Crea>ng Consistent Income
Key #3 Process: ü Online client agreement ü Electronic acceptance ü E-‐commerce ü Automated content delivery ü Automated payment processing
HOT TIP #3: Know the next five takes before you sit down for your sample session. Assume your prospect will say “yes,” and know what steps you want them to take so the transi?on from sample session to gekng paid is effortless.
A Revolutionary Business-Building Quest
A Well Oiled Machine…
MARKETING
SCHEDULING
REPORTS
CLIENT DATA
CRM
Too Many Clouds… …Too Much Money
Client Files
Autoresponder Soeware
Email Program
Campaign Soeware
Website Soeware
$$ Management Soeware
Online Scheduling
Tool
Content Delivery Tool
“My problem is I have too many systems in too many places which of course dilutes the effec:veness of all of them. I really need to take the :me to get this sorted out once and for all. -‐-‐joan
Call To Action
ü All-‐Inclusive Technology ü 18+ “Done 4 You” Forms, Templates & Courses ü Weekly Confident-‐Business Training Series
www.CoachesConsole.com/shopping-‐cart
Your Investment: $147/month
On-Call Bonus
Complimentary Confident Business Consulta>on
ü With a Co-‐Founder of The Coaches Console
ü Jumpstart Implementa>on
ü Take Away: 3 Key Systems to Streamline so nothing slips through the cracks
ü Take Away: 5 Tasks to Automate to leverage your ?me Value: $300 -‐-‐-‐-‐-‐-‐-‐ FREE
Coachesconsole.com
Pursue The Revolutionary Quest
“The Coaches Console provided me with all the resources I needed to get organized must faster than I ever could have on my own. Because of this, I launched {my business} yesterday and I'm officially a business owner! Thank you so much!!”
-‐-‐ Maphew Brun
Free Support
ü On-‐Line Help Desk
ü Weekly Confident-‐Business Training Series
www.CoachesConsole.com/shopping-‐cart Your Investment: $147/month
ü Private, Members-‐Only Facebook Group
ü On-‐Line Video Tutorials
ü Support Center with Searchable Knowledgebase
Additional Support Options
ü 8-‐Week Bootcamp
ü Cer?fied Virtual Assistants
www.CoachesConsole.com/shopping-‐cart
ü Private 1-‐1 Coaching
Call To Action
ü All-‐Inclusive Technology ü 18+ “Done 4 You” Forms, Templates & Courses ü Weekly Confident-‐Business Training Series
www.CoachesConsole.com/shopping-‐cart
Your Investment: $147/month