how to create branded content to achieve success across multiple platform networks
TRANSCRIPT
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HOW TO CREATE BRANDED CONTENT TO
ACHIEVE SUCCESS ACROSS MULTIPLE
PLATFORM NETWORKS (MPN)
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LKMMR MR. NGUYỄN HỮU TRỌNGHUU
TRONGCONTENT DIRECTOR 5S ONLINE SITCOM
MINH NGOCMRS. MINH NGỌCCOO - INSPIRATO
PRESENTED BY
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AGENDAMARKET TREND / OUR INSPIRATIONWHAT WE DO (CREATOR)CASES STUDIES
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MARKET TREND / OUR INSPIRATION
Source: Nielsen Vietnam Cross-Platform insights 2015/2016
CONNECT WITH THE “ALWAYS-ON” VIETNAMESE CONSUMER
MORE DIGITALMORE DEVICESMORE VIEWING
MOMENTS THAT MATTER
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Source: Nielsen Vietnam Cross-Platform insights 2015/2016
What are Vietnamese watching ?
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Who’s #1 TV Channel in Vietnam ?
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WE ARE THE NEXT BIG THING
MPN(MULTI PLATFORM NETWORK)
BRANDSCREATORS MPN
DIGITAL AUDIENCE
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WHAT WE DO ?
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CREATORCONTENT CREATION STUDIO
MEDIA FUND
MULTI PLATFORM DISTRIBUTION
WITH BRANDIN-VIDEO PLACEMENT & BRANDED SOLUTION
VIDEO AD NETWORK
SOCIAL MEDIA MANAGEMENT
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CASE STUDY
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Sitcom 5S ONLINE
Total views: 194,660,000Monthly views: 25,535,110Subscribers: 338,225
Followers: 1,297,387
CREATOR/Media Fund
MPN
Promoted on 300+
local websites
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CREATOR – FOOD CONTENT
PHỐ HÀNG ĂN
Total views: 5,500,000Monthly views: 2,500,000Subscribers : 9,560
Followers: 453,000
MPN
Promoted on 300+
local websites
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THINK YOUR BRAND ISN’T SUITABLE FOR CONTENT MARKETING…INSPIRATO CAN CHANGE THAT!