how to create campaigns on twitter?
TRANSCRIPT
@mjserres
Who I am?
Uruguayan living in Southampton
Uruguay : football, corn beef, 16hrs by plane
Head of Digital @ Peer 1 Hosting
Peer 1 Hosting:
Top 5 hosting company in the world
Hosting brands like Shazam & Debenhams
Studies
MSc Digital Marketing @ Southampton Uni
Computer Engineer @ Uruguay Uni
Now Google Squared Online student.
Never stop learning!
@mjserres
A little of history
Created in 2006 by
Noah Glass
Jack Dorsey
Evan Williams
Biz Stone
To share a “status”
@mjserres
Why Twitter?
288M monthly active users
500M Tweets are sent per day
80% of Twitter active users are on mobile
77% of accounts are outside the U.S.
Twitter supports 35+ languages
Vine: More than 40M users
@mjserres
Organic vs Paid
Organic
Your post will be seen by:
• your followers
• people looking for
specific topics
• hashtags
Paid
Your post will be seen by:
• people interested on the
topics you choose
• following certain accounts
that you choose
• people with certain profiles
• people in specific countries
• people using certain
language
• And more!
@mjserres
Options on Paid
@mjserres
Summary
Twitter is still a growing social media site
The opportunities are huge!
There are many options to choose from.
It is easy to show the ROI.
Keep always updated, things change.