how to create killer emails that make readers love you
DESCRIPTION
OK, so you're building your email list. Now what? How do you turn a group of people you've never met into a loyal following that will buy your products and spread your message? View this presentation to learn how to build powerful, profitable relationships with your subscribers from Day 1.TRANSCRIPT
![Page 1: How to Create Killer Emails that Make Readers Love You](https://reader033.vdocument.in/reader033/viewer/2022061113/5458b3e0af79590b088b550b/html5/thumbnails/1.jpg)
aweber.com
How to Create Killer Emails that Make Readers Love
YouJustin Premick
[email protected]@justinpremick
![Page 2: How to Create Killer Emails that Make Readers Love You](https://reader033.vdocument.in/reader033/viewer/2022061113/5458b3e0af79590b088b550b/html5/thumbnails/2.jpg)
aweber.com
Why do we want ourreaders to love us?
![Page 3: How to Create Killer Emails that Make Readers Love You](https://reader033.vdocument.in/reader033/viewer/2022061113/5458b3e0af79590b088b550b/html5/thumbnails/3.jpg)
aweber.com
They keep reading
![Page 4: How to Create Killer Emails that Make Readers Love You](https://reader033.vdocument.in/reader033/viewer/2022061113/5458b3e0af79590b088b550b/html5/thumbnails/4.jpg)
aweber.com
They link to us
![Page 5: How to Create Killer Emails that Make Readers Love You](https://reader033.vdocument.in/reader033/viewer/2022061113/5458b3e0af79590b088b550b/html5/thumbnails/5.jpg)
aweber.com
They bring us new readers
![Page 6: How to Create Killer Emails that Make Readers Love You](https://reader033.vdocument.in/reader033/viewer/2022061113/5458b3e0af79590b088b550b/html5/thumbnails/6.jpg)
aweber.com
They bear with us when we try something new
![Page 7: How to Create Killer Emails that Make Readers Love You](https://reader033.vdocument.in/reader033/viewer/2022061113/5458b3e0af79590b088b550b/html5/thumbnails/7.jpg)
aweber.com
They buy (more) from us
![Page 8: How to Create Killer Emails that Make Readers Love You](https://reader033.vdocument.in/reader033/viewer/2022061113/5458b3e0af79590b088b550b/html5/thumbnails/8.jpg)
aweber.com
Why do people sign up for - and then read - emails?
![Page 9: How to Create Killer Emails that Make Readers Love You](https://reader033.vdocument.in/reader033/viewer/2022061113/5458b3e0af79590b088b550b/html5/thumbnails/9.jpg)
aweber.com
1. They’re passionate about your topic
![Page 10: How to Create Killer Emails that Make Readers Love You](https://reader033.vdocument.in/reader033/viewer/2022061113/5458b3e0af79590b088b550b/html5/thumbnails/10.jpg)
aweber.com
2. They want to be entertained
![Page 11: How to Create Killer Emails that Make Readers Love You](https://reader033.vdocument.in/reader033/viewer/2022061113/5458b3e0af79590b088b550b/html5/thumbnails/11.jpg)
aweber.com
3. They want to learn
![Page 12: How to Create Killer Emails that Make Readers Love You](https://reader033.vdocument.in/reader033/viewer/2022061113/5458b3e0af79590b088b550b/html5/thumbnails/12.jpg)
aweber.com
4. They want to connect
![Page 13: How to Create Killer Emails that Make Readers Love You](https://reader033.vdocument.in/reader033/viewer/2022061113/5458b3e0af79590b088b550b/html5/thumbnails/13.jpg)
aweber.com
5. They have something to gain
![Page 14: How to Create Killer Emails that Make Readers Love You](https://reader033.vdocument.in/reader033/viewer/2022061113/5458b3e0af79590b088b550b/html5/thumbnails/14.jpg)
aweber.com
If your emails don’t address these desires, people probably won’t
love them
![Page 15: How to Create Killer Emails that Make Readers Love You](https://reader033.vdocument.in/reader033/viewer/2022061113/5458b3e0af79590b088b550b/html5/thumbnails/15.jpg)
aweber.com
Good email doesn’t happen in a vacuum
![Page 16: How to Create Killer Emails that Make Readers Love You](https://reader033.vdocument.in/reader033/viewer/2022061113/5458b3e0af79590b088b550b/html5/thumbnails/16.jpg)
aweber.com
It creates a positiveexperience in all places
![Page 17: How to Create Killer Emails that Make Readers Love You](https://reader033.vdocument.in/reader033/viewer/2022061113/5458b3e0af79590b088b550b/html5/thumbnails/17.jpg)
aweber.com
•Welcome emails
•Signup forms
Some of these places:
•On your website after clicking
•When readers reply to your emails
![Page 18: How to Create Killer Emails that Make Readers Love You](https://reader033.vdocument.in/reader033/viewer/2022061113/5458b3e0af79590b088b550b/html5/thumbnails/18.jpg)
aweber.com
Set proper expectations
![Page 19: How to Create Killer Emails that Make Readers Love You](https://reader033.vdocument.in/reader033/viewer/2022061113/5458b3e0af79590b088b550b/html5/thumbnails/19.jpg)
aweber.com
Focus on how the reader benefits
![Page 20: How to Create Killer Emails that Make Readers Love You](https://reader033.vdocument.in/reader033/viewer/2022061113/5458b3e0af79590b088b550b/html5/thumbnails/20.jpg)
aweber.com
Make new readersfeel welcome
![Page 21: How to Create Killer Emails that Make Readers Love You](https://reader033.vdocument.in/reader033/viewer/2022061113/5458b3e0af79590b088b550b/html5/thumbnails/21.jpg)
aweber.com
Welcome emails are the glue that bonds readers to
you
![Page 22: How to Create Killer Emails that Make Readers Love You](https://reader033.vdocument.in/reader033/viewer/2022061113/5458b3e0af79590b088b550b/html5/thumbnails/22.jpg)
aweber.com
![Page 23: How to Create Killer Emails that Make Readers Love You](https://reader033.vdocument.in/reader033/viewer/2022061113/5458b3e0af79590b088b550b/html5/thumbnails/23.jpg)
aweber.com
![Page 24: How to Create Killer Emails that Make Readers Love You](https://reader033.vdocument.in/reader033/viewer/2022061113/5458b3e0af79590b088b550b/html5/thumbnails/24.jpg)
aweber.com
![Page 25: How to Create Killer Emails that Make Readers Love You](https://reader033.vdocument.in/reader033/viewer/2022061113/5458b3e0af79590b088b550b/html5/thumbnails/25.jpg)
aweber.com
•Set expectations
•Thank people for subscribing
Welcome Emails Can...
•Send people back to your site
•Answer common questions
•Show off reader commentsand testimonials
![Page 26: How to Create Killer Emails that Make Readers Love You](https://reader033.vdocument.in/reader033/viewer/2022061113/5458b3e0af79590b088b550b/html5/thumbnails/26.jpg)
aweber.com
What about future emails?
A few things they can do...
![Page 27: How to Create Killer Emails that Make Readers Love You](https://reader033.vdocument.in/reader033/viewer/2022061113/5458b3e0af79590b088b550b/html5/thumbnails/27.jpg)
aweber.com
Remember this?
![Page 28: How to Create Killer Emails that Make Readers Love You](https://reader033.vdocument.in/reader033/viewer/2022061113/5458b3e0af79590b088b550b/html5/thumbnails/28.jpg)
aweber.com
Email can teach...
![Page 29: How to Create Killer Emails that Make Readers Love You](https://reader033.vdocument.in/reader033/viewer/2022061113/5458b3e0af79590b088b550b/html5/thumbnails/29.jpg)
aweber.com
...encourage people to share your emails with
others...
![Page 30: How to Create Killer Emails that Make Readers Love You](https://reader033.vdocument.in/reader033/viewer/2022061113/5458b3e0af79590b088b550b/html5/thumbnails/30.jpg)
aweber.com
![Page 31: How to Create Killer Emails that Make Readers Love You](https://reader033.vdocument.in/reader033/viewer/2022061113/5458b3e0af79590b088b550b/html5/thumbnails/31.jpg)
aweber.com
... and create strong relationships & loyal fans.
![Page 32: How to Create Killer Emails that Make Readers Love You](https://reader033.vdocument.in/reader033/viewer/2022061113/5458b3e0af79590b088b550b/html5/thumbnails/32.jpg)
aweber.com
“People do not follow blogs; they follow other people.”
- WritingHappiness.com
![Page 33: How to Create Killer Emails that Make Readers Love You](https://reader033.vdocument.in/reader033/viewer/2022061113/5458b3e0af79590b088b550b/html5/thumbnails/33.jpg)
aweber.com
Nobody wants more information...
![Page 34: How to Create Killer Emails that Make Readers Love You](https://reader033.vdocument.in/reader033/viewer/2022061113/5458b3e0af79590b088b550b/html5/thumbnails/34.jpg)
aweber.com
They want entertainment...
![Page 35: How to Create Killer Emails that Make Readers Love You](https://reader033.vdocument.in/reader033/viewer/2022061113/5458b3e0af79590b088b550b/html5/thumbnails/35.jpg)
aweber.com
... they want to learn...
![Page 36: How to Create Killer Emails that Make Readers Love You](https://reader033.vdocument.in/reader033/viewer/2022061113/5458b3e0af79590b088b550b/html5/thumbnails/36.jpg)
aweber.com
... and they want connection.