1. Publish where renters search. 2. Give renters the info they want. 3. Publish at the right time. 4. Make yourself accessible. 5. Manage your online reputation.
1. Put your listings where renters will be searching for them.
Many professionals
(Probably most of you do, too.)
rely on Craigslist for leads.
“Law enforcement officials say it’s a hot new scam. It starts with
a Craigslist apartment ad.
And if you’re a target, you could lose thousands of dollars.”
–ABC News, New York
46% said: “No.”
“Do you think listings on Craigslist are more trustworthy than those on
other sites?”
2-3 Listing Sites
Your Ad
Even Better:"Get yourself a website.
Business websites are more credible than Craigslist.
With website Without
63% 37%
What Renters Think
2. In your listings, give them the information they’re looking for.
10 seconds
What Are They Looking For? 39%
52% 54%
60%
Pictures Square footage
Floor plan Date available
Websites with Missing Features
21%
65%
70%
98%
Property Pictures
Square Footage
Availability Date
Floor Plans
Well-written ads: Proper Grammar
Correct Capitalization Shorter Titles
21% All Caps 7% Grammatical errors
72% Agreed
Apartment ad as an indication of professionalism
40%
19.20%
16.70%
14.20%
10%
Honesty
Access to Apartments
Commission
Inventory Knowledge
Local Knowledge
Quality that Matters Most
3. Publish your listings at the times most likely to generate a reply.
4. Make yourself easily accessible through the channels renters prefer to use.
5. Make sure you’re managing your online reputation.
Jane Doe ABC Realty
perform an "online search
deciding to work with you.
before
83%
Choose a different agent at a different agency
57%
73% 75%
Other listing sites
Layout
Maps
Date avail.
Sq. Feet
Rental website
5 Keys to More Leads
1. Publish where renters search. 2. Give renters the info they want. 3. Publish at the right time. 4. Make yourself accessible. 5. Manage your online reputation.
What Next? Our Free Marketing Guides: rentjuice.com/rental-marketing-resources Our Rental Marketing Blog: blog.rentjuice.com For a Free Demo of our Rental Marketing Software: www.rentjuice.com Follow us: Twitter.com/rentjuice Facebook.com/rentjuice