HOW to CREATE a MOODBOARD

1) It helps you.

2) It helps clients.

01. Do it yourself.

Mood boards don’t have make use of outside inspiration.

02. Match brand qualities to content.

On the other hand, mood boards may include things that never actually show up in the project, but have been chosen because they represent the qualities of a brand or just illustrate a certain feeling or aesthetic.

03. Do more than one.

It’s common for designers to come up with two or three different concepts (or “comps” — short for “comprehensive layout,” a mock-up of a proposed design) for one project.

04. Go to the source

There may be times when you’re inspired by the design aesthetic of a certain era

05. Don’t limit yourself.

The things you include on your mood board don’t necessarily have to relate directly to your project.

06. Add some explanations.

A picture can paint a thousand words, as the saying goes, but words themselves are also powerful tools. Use them to explain and/or enhance the visual nature of your mood board.

07. Mix and match.

08. Focus on one thing.

If doing a mood board for the project as a whole is too overwhelming, try focusing on one element at a time.

09. Choose the right medium

10. Think about the story

Equally important is to think about the story you want to tell.

11. Think about the format

Using formal templates

Creating loose collages

Storyboard