how to: create relevant social media content in under 5 hours a month
DESCRIPTION
In this presentation I went over some basic rules to follow, and tips and tools for how to effectively manage your business' social media presence, without getting entirely overwhelmed.TRANSCRIPT
![Page 1: HOW TO: Create relevant social media content in under 5 hours a month](https://reader033.vdocument.in/reader033/viewer/2022061214/547ec6a05906b5b0718b4718/html5/thumbnails/1.jpg)
HURDLE BUSTERS
HOW TO: Create RELEVANT Social Media Content in 5 hours or less, A Month!
#StartupPhoenix
![Page 2: HOW TO: Create relevant social media content in under 5 hours a month](https://reader033.vdocument.in/reader033/viewer/2022061214/547ec6a05906b5b0718b4718/html5/thumbnails/2.jpg)
Create ContextName
Where are you from
What do you do / working on
How did you hear about Eureka/My talk
![Page 3: HOW TO: Create relevant social media content in under 5 hours a month](https://reader033.vdocument.in/reader033/viewer/2022061214/547ec6a05906b5b0718b4718/html5/thumbnails/3.jpg)
Facts:
“A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For
millions of years, human beings have been part of one tribe or another. A group needs only two things to be a
tribe: a shared interest and a way to communicate.” ― Seth Godin, Tribes: We Need You to Lead Us
What is a TRIBE
Peo
ple
Hel
ping
Peo
ple
73% of American adults use social media sites.
People spend 27% of their time online using SM. In America = 16 minutes of every hour.
In 2010, SM passed pornography as the #1 activity online & remains in the top spot
![Page 4: HOW TO: Create relevant social media content in under 5 hours a month](https://reader033.vdocument.in/reader033/viewer/2022061214/547ec6a05906b5b0718b4718/html5/thumbnails/4.jpg)
Social Media Overview
#Sta
rtupP
hoen
ix
● Every social site has a culture - understand, engage, innovate
● USE the Content Rules:○ 20% rule: Only 1 of 5 posts should be
self-discussion○ Use the (5) Whys Rule / 10 FAQs
to gather good content○ rewrite 3x
● Make sure profile matches business.Keep all data SAME FORMAT
● PLAN & AUTOMATE {Calendar, Hootsuite}
![Page 5: HOW TO: Create relevant social media content in under 5 hours a month](https://reader033.vdocument.in/reader033/viewer/2022061214/547ec6a05906b5b0718b4718/html5/thumbnails/5.jpg)
Rule #1 - Automate● Write 1 blog post month - about industry info
○ 500-1000 words○ follow 20% rule (80%+ informative)○ 1-3 outside links per post
● Avg time spent = 2 hours
![Page 6: HOW TO: Create relevant social media content in under 5 hours a month](https://reader033.vdocument.in/reader033/viewer/2022061214/547ec6a05906b5b0718b4718/html5/thumbnails/6.jpg)
Rule #2 - Duplicate● Blog is written ● Pull content & (re)write NEXT longest content (FB)● Avg time spent = 1.5 hours
● Fill in with quotes, stats, outside links, ● Create Graphics
○ canva.com, picmonkey, APPS!!!
● Batch Everything (1.5-2 hours)○ Blog writing, post writing, picture taking, graphics creation, link
sourcing
![Page 7: HOW TO: Create relevant social media content in under 5 hours a month](https://reader033.vdocument.in/reader033/viewer/2022061214/547ec6a05906b5b0718b4718/html5/thumbnails/7.jpg)
Rule #3 - User-Generate● Blog is written● Content is pulled● Course content / images → ASK FOR OPINIONS
○ examples: ■ “Caption this”■ “What would you do/say?” etc■ Use current events / trending topics / hashtags
![Page 8: HOW TO: Create relevant social media content in under 5 hours a month](https://reader033.vdocument.in/reader033/viewer/2022061214/547ec6a05906b5b0718b4718/html5/thumbnails/8.jpg)
Social Media Management● Google Calendar● Hootsuite:
○ (almost) All-inclusive SM manager○ Schedules, suggests content, manages streams
● Social Sprout ○ slight addition of keyword help & advanced features (once
paying $1500/month)● Buffer
○ “A better way to share.”○ Schedule posts & Share content○ Twitter, Facebook, LinkedIn, and Google+
--Even if you don’t use them - Follow them all!!! Blogs & SM Dive: http://ie3media.com/sejtop10
DEEEEEEP Dive: Managing Social media: http://www.searchenginejournal.com/top-10-tools-managing-social-media-accounts/87843/
![Page 9: HOW TO: Create relevant social media content in under 5 hours a month](https://reader033.vdocument.in/reader033/viewer/2022061214/547ec6a05906b5b0718b4718/html5/thumbnails/9.jpg)
Engage & Monitor!!!● For personal & business brand● 30-60 min a day (limit & focus)● Check 3 MAIN sites daily● Check EVERY site & do search 1x a week
○ Have dedicated “community manager”
○ Search google & hashtags
Facebook page that doesn’t suck: http://blog.hubspot.com/marketing/how-to-create-facebook-business-page-ht
![Page 10: HOW TO: Create relevant social media content in under 5 hours a month](https://reader033.vdocument.in/reader033/viewer/2022061214/547ec6a05906b5b0718b4718/html5/thumbnails/10.jpg)
Tools / Tips● Facebook Tactics of top brands!
● TOP Tools for social media - 7 Essential Free Social Media Tools
○ how to get free images, fonts, make graphics (don’t forget CANVA.COM) creative commons licensed images, etc.
● evalue Analytics -real time social media data, insights, analytics. Free for simple use, $99/month
● Social Mention -aggregates user-generated content & tracks Brand Strength & Reach
● Hashtagify.me - gives you ideas for other commonly talked about hashtags
![Page 11: HOW TO: Create relevant social media content in under 5 hours a month](https://reader033.vdocument.in/reader033/viewer/2022061214/547ec6a05906b5b0718b4718/html5/thumbnails/11.jpg)
Social Media Overview
Peo
ple
Hel
ping
Peo
ple
● Every social site has a culture - understand, engage, innovate
● USE the Content Rules:○ 20% rule: Only 1 of 5 posts should be self-promotion○ Use the (5) Whys Rule for good content○ rewrite 3x
● Make sure profile matches business.Don’t be spammy - you wouldn’t do that offline
● Keep all data SAME FORMAT● PLAN & AUTOMATE {Calendar, Hootsuite}
![Page 12: HOW TO: Create relevant social media content in under 5 hours a month](https://reader033.vdocument.in/reader033/viewer/2022061214/547ec6a05906b5b0718b4718/html5/thumbnails/12.jpg)
Extras:Follow: Hubspot (http://blog.hubspot.com/)
Social Media Examinar (http://www.socialmediaexaminer.com/)
Automation: Hootsuite, Google calendar
![Page 13: HOW TO: Create relevant social media content in under 5 hours a month](https://reader033.vdocument.in/reader033/viewer/2022061214/547ec6a05906b5b0718b4718/html5/thumbnails/13.jpg)
TO DO:-Claim business name on each SM Site-Develop general schedule-Write 1 blog post-Schedule for 1 month
What do you want to hear about? Write down or email me: Facebook, Twitter, Pinterest, Blogging, Wordpress, Instagram,
Graphics help, iPhone tips, OTHER CONTENT
![Page 14: HOW TO: Create relevant social media content in under 5 hours a month](https://reader033.vdocument.in/reader033/viewer/2022061214/547ec6a05906b5b0718b4718/html5/thumbnails/14.jpg)
TO DO cont...A) Join: Meetup.com/Eureka-Scottsdale
B) August Talks:
August 6: STEVE!!! Hurdle Busters: How To Become an Entrepreneur!-Givin-g It a Go!
Aug 20: Chelsea: HURDLE BUSTERS: How To Run Social Media Campaigns, Follow the Law & the Rules
![Page 15: HOW TO: Create relevant social media content in under 5 hours a month](https://reader033.vdocument.in/reader033/viewer/2022061214/547ec6a05906b5b0718b4718/html5/thumbnails/15.jpg)
![Page 16: HOW TO: Create relevant social media content in under 5 hours a month](https://reader033.vdocument.in/reader033/viewer/2022061214/547ec6a05906b5b0718b4718/html5/thumbnails/16.jpg)
Connect with meChelsea Dygert (G+)
252-717-9919
Find me: twitter / instagram
@cimforgiven
at Local coffee shop
#StartupPhoenix