how to create snapchat geofilters for your nonprofit

How to Create Snapchat Geofilters for Your Nonprofit

Format:

• Wednesday’s at 11am on Facebook Live:

fb.com/johnhaydon.digitalmarketing

Most recent post

• 10 minute presentation

• 10 minutes of Q&A

• Get back to work

Get the recording and slides:

• Recording and slides available next Tuesday

• Download the slides now (posted as a comment)

Take notes!!!

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This is Snapchat




Is Snapchat really a thing?




Creative self-expression Be here now

Forget the everlasting persona Fun and entertaining

Private - between friends

Why people love Snapchat




A fun way for users to share where they are, by adding a sticker to their Snap.

What’s a geofilter?




Why do they matter?

Nonprofits can use geofilters to promote

an event, create awareness around an issue,

and raise money via cause marketing.




Why do they matter?

Bill and Melinda Gates

Foundation raised

over $3 million on

“World AIDS Day” with

a Snapchat geofilter.




This is the first screen you seen when you open snapchat

How to create a geofilter

1. Login to Snapchat







2. Visit snapchat.com/on-demand


http://snapchat.com/on-demand







3. Download Photoshop Template










4. Read submission guidelines











5. Upload asset











5. Upload asset

6. Pick start date and end date











5. Upload asset


7. Enter event address











5. Upload asset


7. Enter event address

8. Draw fence

9. Confirm and place order





Q&A


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Get access to the Hump Day archives: http://members.johnhaydon.com/course/smart-marketing-lessons/



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Consultant, Trainer, Coach - Helping nonprofits get more from their digital marketing and online fundraising. Consultancy based in Cambridge, MA.

Instructor at Marketing Profs University, regular contributor at Social Media Examiner

Author: Facebook Marketing for Dummies, 3rd , 4th and 5th Editions

Speaker: The Nonprofit Technology Conference, Social Media 4 Nonprofits, Blackbaud’s BBCon, New Media Expo, AFP New Jersey, TechSoup, GrantSpace, Chronicle of Philanthropy, NetworkForGood and various local Chambers of Commerce.

Clients include: Habitat for Humanity, EpicChange, Share Our Strength, Environmental Defense Fund, Shriners Hospitals for Children, Boston Medical Center, Community TechKnowledge, Scholastic, TechSoup, WaterAid America, University of Massachusetts, Community Music Center of Boston, National Wildlife Federation, Razoo Foundation.


http://www.amazon.com/Facebook-Marketing-Dummies-Business-Personal/dp/1118107403/