how to create stunning videos on facebook
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How to create stunning videos onFacebook (it’s not as hard as youthink!)Posted on March 13, 2015 by Amanda Webb
Facebook video is one sure fire way to boost your reach on Facebook withoutspending a penny. Facebook is definitely pushing native video content (videouploaded directly to the site), we wrote an entire blog post about how native
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uploaded directly to the site), we wrote an entire blog post about how nativeFacebook videos were beating Youtube video with KO!
Social Bakers reported in January 2015 that Facebook had overtaken YouTubefor shares and interactions on branded video.
If you look underneath any video on Facebook (and you will probably see a lot)you will see how many views it has had. This gives you a rough indication ofhow popular these posts are.
If you’ve added video posts in the past take a look at your Facebook insights.You will probably notice that video is vastly out performing your other organicposts.
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Facebook video outperforms other post types.
But video content is hard to create right? You have to shoot, edit, addcaptions? It might be easier than you think.
In this post I will show you:
What works well on Facebook videoHow to create video for FacebookTips for uploading your Facebook videoMeasuring the success of your Facebook video
What works well on Facebook video?
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Are you getting the full benefit from using video on Facebook? It's actually not that hard to create stunning videos that people love towatch.
Check out these surefire tips from Amanda and start creating your own stunning videos today!
How to create stunning videos on Facebook (it's not as hard as you think!)Facebook video is one sure fire way to boost your reach on Facebook without spending a penny. Facebook is definitely pushing nativevideo content
What works well on Facebook video?
Facebook video auto-plays silently in the news feed. As users scroll they willsee snippets of videos. Some will stop and watch the video auto-play in full,fewer will click play to see the video full screen with audio.
Bearing this in mind we need to create videos thatare:
1. Silent or captioned
As auto-play video is silent we have to be able to share our message withoutwords or music. This doesn’t mean your video should be silent, it just meansthat it should still make sense without audio.
If you are sharing a tip use arrows or highlights to show what you aredemonstrating. See this example from Business Insider:
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If you have to use words to describe your video add captions so that users canfollow along without having to click play or turn up the sound.
I love the videos BBC News are sharing on Instagram:
Business InsiderNews/Media Website · 2,604,557 Likes · February 27 at9:00am ·
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Users can share directly from Instagram to Facebook so they are perfect forthe Facebook feed. Interestingly they are sharing a longer version of the video
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without captions to their Facebook page. I think they are missing a trick byremoving captions.
2. Eye catching
Sometimes I look at my Facebook news feed and all I see are auto-playing
BBC NewsMedia/News/Publishing · 14,939,606 Likes · March 9 at2:47am ·
'Phenomenal sight' of solar plane take-off # SolarImpulsehttp://bbc.in/1AV4bvO
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videos. To stand out you need to be eye catching, you need to be able to stopsomeone scrolling to watch more. Here’s some ideas on how to stand out:
Use bold colours. Nothing catches the eye like a bright colour. I use Canvato create my video title cards that are always bright yellow.Use movement. A static shot of someone talking in to camera is not goingto encourage people to keep watching. By introducing movement into yourvideo you will keep the attention of your audience.Using overlays can help make a static shot more interesting. See theexample below from Irish Farmerette. (disclaimer I produced this video)
Irish Farmerette with LornaSixsmithBook · 846 Likes · July 3, 2013 ·
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Instead of a static shot of you talking to the camera think about creating awalking and talking shot. These are harder to create but are more likely tocapture attention.
Look at this video from Lewis Howes. The walk and talk approach keepsme interested:
Did you know you could adopt a Garrendenny Lane Cow with myfundit? More on the book, the funding options and more here:
And to pledge: http://www.fundit.ie/project/novel-would-you-marry-a-farmer
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Short shots. Keep your shots short and snappy. People will loose interest ifthey are staring at the same image for too long. You need a sequence of
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short shots that progress the story of your video forward. Research showsthat the average human attention span is 8 seconds. Each shot in your videoshould be 8 seconds or shorter to keep the attention of the viewer.
3. Short and sweet
When we watch video it consumes us completely, we have to give it our fullconcentration. When we choose to watch a video we are investing our time init.
Unlike YouTube Facebook doesn’t show you how long a video is before youclick to play. Once a viewer clicks play they will see the duration of the video.That’s when they will make the decision to continue watching. To stop yourviewers clicking ‘pause’ you need to keep them entertained. Your audience willbe turned off by long video you will have to work hard to keep them watching.
4. Really useful
This is the hardest part. Whenever you create content for Facebook you needto ask yourself if it is educational, informative or entertaining. If the answer is nothen don’t post it. This goes more so for video than any other kind of content.People will only stop to watch your video or click to play if they perceivethere is some value in what you are sharing.
Avoid creating video for the sake of it, instead sit down and write a list of videos
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you can make. Tips work well, people love consuming knowledge that they canpass on in short snippets. Stories work well too, can you share a customerstory? AirBnB have been phenomenal at these.
This story from their #onelessstranger campaign couldn’t fail to raise a smile.
Airbnb with MalcolmFrebergCompany · 1,449,610 Likes · January 5 ·
Malcolm Freberg made a new friend when he took Bonnie on her firstmotorcycle ride in 50 years. Now it's your chance to make a difference& create # OneLessStranger in your world. airbnb.com/one-less-stranger
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How To Create Video For Facebook
The one downside of video content is that it seems complex to create. Thegood news is you can do an awful lot from your smartphone. Here’s sometools that can take the pain out of creating video.
Vine
Online video changed when Vine launched in 2013. Twitter aquired the sixsecond video app pre launch and it took off quickly.
The reason it is so popular is the interface. You can create six second, edited,multi shot videos all within the app. To record just hold your finger on thescreen, remove it to stop. Move on to the next shot and repeat the process.The challenge is to get your message across in six seconds.
There have been some epic vine videos created. I particularly like the seriesfrom Honda that show you how much you can fit in their cars:
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The downside of vine is that when you share to Facebook the video appears as
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a link rather than a video. Users have to click away to view. This negates all thebenefit of using video. To get around this is to allow Vine to save yourvideo to your phone memory and then upload to Facebook directly.
Shortly after Vine launched Instagram introduced it’s video tool. The interface issimilar to Vine but you get 15 seconds to tell your story rather than 6. Thebonus is you can share your Instagram video directly to your Facebookpage, no need to download and upload. You can also edit the informationabout your video once you have shared it from the Instagram app.
Flipgram
Flipgram is a smartphone app for iOS, Android and Windows. It allows you tocreate a video from photographs on your phone or from your Instagramaccount. You can then add captions and music. It’s a nice way to tell a story.Although it’s easy to use don’t forget to tell a story with your images. Forexample you could share a series of behind the scenes images from youroffice or a series of screen caps that show how something works. I particularlylike this behind the scenes Flipgram from the motion picture ‘Boyhood’
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Hyperlapse
Hyperlapse is a stand alone app owned by Instagram. It creates speeded upvideo. The speed of the video captures your attention. Hyperlapse is the idealway to show a long laborious process quickly. I love these videos fromLowes. When you tap the screen the video pauses allowing you to follow eachstep.
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This customner video from Mahabis showcases a great feature of theirproduct.
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You can also use Hyperlapse to show people how to find your business. Walkthe route whilst recording a Hyperlapse and show people to your front door.
Take it one step further and you can give people a short virtual tour of youroffices and staff. Take a look at this one from the Whitehouse.
mahabisClothing · 78,954 Likes · March 5 at 1:55am ·
mahabis press // great # hyperlapse video from Stylejuicer showing offher detachable soles. read her latest post on 'the quest for theperfect slipper' http://bit.ly/18lcSZx, and take a look at our larvik lightgrey mahabis here, http://bit.ly/1GXIoZL
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The White HouseHistorical Place · 3,134,578 Likes · August 27, 2014 ·
Want to walk around the White House? Take a 15-second tour right
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Videos you make on Hyperlapse save to your phone memory or you can sendthem to Instagram and then on to your Facebook page.
Slow mo on your iOS device
If you own an iPhone 5s or upwards you can shoot slo mo video straight fromthe main camera app. Slo mo video is a great way to show how somethingworks or to show off the natural environment. Here’s one I made of fallingsnow.
now! # Hyperlapse
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#snow #slomo
A video posted by @hamperlady on Mar 1, 2015 at 5:40am PST
Paid tools
GoAnimate
Have you seen those Whiteboard videos? Or the animated videos that showyou how to do something? GoAnimate is a cool tool that allows you to easilycreate them. It’s fun to use and is a great resource for a more professionallyfinished video.
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CAMTASIA
I use Camtasia for mac to edit all my videos. It’s packed with features includingblurring, clip speed, annotations and transition effects.
Tips for uploading your Facebook video
You can upload a video from the ‘Pages manager’ app on your mobile device.This is great if you want to share a video saved to your phone’s camera butthere is a downside to this quick and easy approach. Uploading videodirectly from your phone means that you are missing the opportunity toadd a ‘Call To Action’ to your post.
Call To Action buttons are added to the end of your video to encourage viewersto follow up. These buttons can only be added prior to upload.
You can choose from a variety of calls to action and add a link for moreinformation. This is great if you are sharing a snippet from a webinar, a traileror if your video is part of a blog post.
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Make sure you add a call to action before you upload your Facebook video.
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Select the appropriate call to action for your video.
Editing Video Info
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When your video is uploaded you have the option of ‘editing’ that video.
This allows you to:
Edit your thumbnail. A thumbnail is an image that will display when your videois not playing. You can choose one from your video or upload a customthumbnail.Give your video a title.Tag people that are in your videoAdd a sub title file.Add a location to your video.Feature your video. Featured video appear on the left hand sidebar of yourpage when viewed on the web or at the top of the page on mobile. Featuredvideos also appear full width at the top of your video tab on your page.
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Edit the details that accompany your Facebook video
Measuring success
Underneath every Facebook video is a view count. This displays the number oftimes the video has been played. It includes both auto-plays and clicks to play.You can find out more about how many people watched your video and for howlong in your Facebook insights.
From the Facebook insights page click ‘Posts’
Find a video post and click on it. This shows you:
How many views your video received in total.How many viewers watched for 30 secondsThe average duration of views.How many people clicked to play your video compared to those who auto-played.
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See how long people are watching your video for
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Find our how many people clicked to play your video
This is good information. If you find your views take a sudden dive it’s time tore-edit and try again.
Your Turn
Have you tried using video content on Facebook?Have you seen positive results?Do you have any tips on creating video that works?
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Amanda WebbAmanda Webb is a social media trainer and consultant based in Ireland.She works with SME's to help them build strategies for their social mediacampaigns. She is also founder of Blog Awards Ireland and The KLCKBloggers Network.More posts - Twitter - LinkedIn
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Eamonn O'brien · CEO & Founder at The Reluctant Speakers ClubAwesome post Amanda from start to finish. Especially liked your tips on editing! A must read,keep, and act upon article.Reply · Like · · 5 hours ago1
Amanda Webb · Social Media Consultant / Marketeer and Trainer atSpiderworking.com · 235 followersThanks Eammon. Glad you found it helpful. Facebook really are improving their tools
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Facebook social plugin
for video.Reply · Like · 5 hours ago
Lorna Sixsmith · Top Commenter · Carlow, IrelandGreat tips, I've just started taking Vine videos again, thanks for the tip re uploading them to thefacebook page .Reply · Like · · 23 hours ago1
Amanda Webb · Social Media Consultant / Marketeer and Trainer atSpiderworking.com · 235 followersThanks Lorna, Vine is great but does take a lot more time than photos. I think thatputs people off but it's also an opportunity for video makers :)Reply · Like · 5 hours ago
Barry O'GormanOutstanding. Lots to learn. Each of the individual examples os relevant and useful.Reply · Like · 2 hours ago
Amanda Webb · Social Media Consultant / Marketeer and Trainer atSpiderworking.com · 235 followersThanks Barry :)Reply · Like · about an hour ago
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